When you’re running a C-level community, you want to make an impact – obviously.
You want people to join, but you also want people to keep coming back.
You want them to renew in your chapter.
That's where the secret sauce is.
That's where the real gold mine is.
You want to design every single interaction with the utmost care and concern from your members’ perspective.
And when I say design every interaction...
… from the venue that you choose, to the speaker that you bring in, to the takeaway items that you give people, to the follow-up that you do after like emailing or surveys, even just the refreshments that you offer...
Everything has an impact on your potential members.
What you don’t want to do?
→ Leave people unengaged between events.
Whether it's an email, an ad, or sharing a resource, you need to be doing a little bit of nurture activity before you get to your next event.
You want to treat every interaction, before, during, and after, as an impacting moment.
Make sure that it's highly curated to the best of what the customer would want and meets their needs to experience the transformation that they're there to receive.
This means that you need to be designing your chapter carefully and thoughtfully and not slapping it together.
Do not throw an event for the sake of an event.
Thoughts? Let me know in the comments.
#businesscommunity #clevelcommunity #entreprenurialcommunity
Director of Carnelian Projects| New Build Wing Woman | Building Broker| Making Building Easy-whether you need hands on support with one of my builders or advice on your Build Tender or Contract #newhome #investmenthome
4moA great episode Elechia Jones …loved how you said you need to stretch your comfort zone 🙌