Personal Care Insights’ Post

Innova Market Insights data indicates that #multifunctional makeup launches have surged by 34% between April 2022 and March 2024, reflecting a growing demand for these products. Brands are increasingly incorporating skin-nourishing ingredients, long-lasting #formulas and multi-use benefits to cater to consumers’ fast-paced lifestyles. Notably, the top positionings of these launches include #Ethical –Animal/Fish/Birds, No Animal Ingredients and #Vegan, signaling a conscious shift toward more responsible beauty choices. View the full product innovation by clicking here 👉 https://lnkd.in/e_xrB4dh    

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