PETER GRAHAM WINES LIMITED’s Post

In this article, we will delve into the details of each method, providing insights and tips on how wineries can utilize them to uncork success in the competitive wine industry. Learn More Here: https://lnkd.in/gXUHTDuz #SearchForProfessionals #WineriesDigitalMarketing #WineriesSEO #WineriesAdvertising

Whether you're team #Demure or team #Brat, now is the perfect time to invest in fine wine. 👏 Here are our top stable Bordeaux and bold Burgundy picks. ➡️ Learn more about these wines here: https://lnkd.in/dYUEzJmd #WineCap #VeryDemure #BratSummer #BoldWines #StableWines #FineWines #WineInvestment #InvestmentOpportunity #MarketTrends #InvestingOpportunity #MarketDip

💸 Pricing your wine releases just right is essential to staying competitive. At Mettryx we work on strategies for setting the right price, tailored to your market and costs. Curious to know how we can help with your next release? Catch us at the Vineyard & Winery Show! #PricingStrategy #Mettryx #WineReleases #EnglishWine #WineGB [Video 6 of 6]

If you love wine like we do, perhaps a wine club is in your future? Read on to see how wineries stay competitive with the use of wine clubs. #wineclub #wine #marketresearch

Everyone keeps talking about the Baby Boomers but we don’t see many people talking about why we really have a massive amount of fruit and wine backing up into the US market? I think we all agree that we need to make changes in marketing, but isn’t there other underlying facts about how the U.S. market got to this problem? The 2020 harvest was a trigger for a LOT of things, including showing how weak our domestic wine quality and trade system was. The drop in domestic consumption was certainly exacerbated by the baby boomer drop but the domestic wine problem has more to do with sharp-fast increases in supply based on cheap importing. Certainly, producers in CA have not competed well with quality, so this fact has contributed to consumers not embracing wine more, but the ocean of wine we have is all about cheap imports. When we start facing off with this issue as “foundational”, then maybe the cheap importing pressure for domestic companies to “compete” may stop the ugly cycle of poor quality domestic wines struggling to compete with highly subsidized interntational wines. Then maybe we would see higher quality, and equal footing in fair trade for domestic wineries vs. international wineries. So many of us think we have single answers for the problems, but like Robert Joseph has stated recently, that there is a series of issues all working in a complex system that needs to be unraveled (not simply as easy as bad marketing and baby boomer consumption reliance). Thanks for stimulating the conversation Hunter Rudd ~ we definitely need more minds digging into the details and helping us all to do a better job! #wine #marketing #internationaltrade #babyboomers #winemaking #winemarketing

📣 NEW CASE STUDY 📣 Winemaking is big business 🍇 In 2021, the United States produced over 773 million gallons of wine 🍷 In an industry where quality is everything, wineries use nitrogen to eliminate the wine's exposure to oxygen during the bottling process and for blanketing tanks, which is critical to ensure product quality. When Oregon-based winery NW Wine Company was looking to double their bottling production, they turned to Rogers for a solution that would power a much larger operation. Read the case study & watch the testimonial video: https://lnkd.in/gb_r_MrB #wineries #nitrogen #localbusiness

Understanding the cost of production is key for wineries to ensure long-term success. By analyzing the costs involved in each step of the winemaking process, wineries can make informed decisions to improve efficiency and profitability. Read more about it here #WinerySuccess #costaccounting

“14,OOO ACRES OF VINEYARDS The Merrill family is a very special family. They are responsible for managing vineyards for some of the most well-known wineries to optimize the quality of their grapes. Remember, you must have high quality grapes to make high-quality wines. They also have 400 acres of vineyards on their estates in which they sell quality grapes to well-known wineries.” Excerpt taken from the newest edition of the book: Exploring Wine Regions: The Central Coast of California #winelovers #booklover #winestagram #wine #grapes #winegrapes

More preview from @BrianBaker and my wine marketing talk with MJ. It got spicy while dissing some of our favorite wine marketing tropes: bottle shots with sunsets, floppy hats and my perennial favorite winery meme for the unimaginative-guy/dog/truck. #Chicago peeps there are Burnett mentions. #advertising #winemarketing

A good marketing move is not just to write "mis en bouteille a..." on the cork, but to make your winery memorable for this detail as well. Imagine: among a collection of corks from other wineries, yours is personalized and you can immediately remember the name 😉🍷 #marketingdigital #marketinghacks #smmmanager #smmforwine #smmforbusiness #winemarketing #misenbouteille 📸 pour @lafermedesarnaud 😘