Peter Rodriguez MBA, Chartered Marketer’s Post

Prioritizing Benefit Over Technology: Key to Achieving Product-Market Fit In the realm of SMEs and scaleups, I’ve noticed a recurring pattern: an abundance of effort on the product and comparatively little focus on the customer benefit. This lack of emphasis on the customer’s needs can lead to poor product-market fit and ultimately result in scaleup failure. Having a great product is undoubtedly essential, but it alone is not sufficient for success. Decision-makers must remember that igniting growth is not solely about the product; it’s about delivering value to customers effectively. Entrepreneurs often become captivated by the technology behind their products, inadvertently overlooking the critical aspect of addressing their customers’ specific needs. Consequently, they may attempt to scale up by emphasizing product attributes that customers may not truly care about. To avoid this common pitfall, adopt a “Benefit First - Technology Second” mindset. This means fostering a customer-centric business strategy, where the focus lies on: 1. **Delivering the Customer Benefit**: - Center your efforts on understanding and fulfilling the human needs that your technology satisfies. 2. **Creating a Customer-Centric Culture**: - Build a culture that prioritizes delivering the customer benefit above all else, rather than solely obsessing over product improvements. 3. **Simplification for Customer Value**: - Simplify everything to achieve the intended customer benefit efficiently and effectively. There are countless products struggling with product-market fit, akin to unnecessary “space pens.” By maintaining a focus on delivering customer value and fostering a customer-centric culture, SMEs and scaleups can better achieve product-market fit. Ready to grow profitable brands? I can help you transform brand management skills into business habits for you and your team so that you can drive profitable growth. 🔹 Get a copy of my workbook and assess how well you practice the strategic habits that grow your brands and business. DM me for details or meet me at BrandMentor(dot)CA. #marketing #branding #management #mentoring

Prioritizing Benefit Over Technology: Key to Achieving Product-Market Fit In the realm of SMEs and scaleups, I’ve noticed a recurring pattern: an abundance of effort on the product and comparatively little focus on the customer benefit. This lack of emphasis on the customer’s needs can lead to poor product-market fit and ultimately result in scaleup failure. Having a great product is undoubtedly essential, but it alone is not sufficient for success. Decision-makers must remember that igniting growth is not solely about the product; it’s about delivering value to customers effectively. Entrepreneurs often become captivated by the technology behind their products, inadvertently overlooking the critical aspect of addressing their customers’ specific needs. Consequently, they may attempt to scale up by emphasizing product attributes that customers may not truly care about. To avoid this common pitfall, adopt a “Benefit First - Technology Second” mindset. This means fostering a customer-centric business strategy, where the focus lies on: 1. **Delivering the Customer Benefit**: - Center your efforts on understanding and fulfilling the human needs that your technology satisfies. 2. **Creating a Customer-Centric Culture**: - Build a culture that prioritizes delivering the customer benefit above all else, rather than solely obsessing over product improvements. 3. **Simplification for Customer Value**: - Simplify everything to achieve the intended customer benefit efficiently and effectively. There are countless products struggling with product-market fit, akin to unnecessary “space pens.” By maintaining a focus on delivering customer value and fostering a customer-centric culture, SMEs and scaleups can better achieve product-market fit. Ready to grow profitable brands? I can help you transform brand management skills into business habits for you and your team so that you can drive profitable growth. 🔹 Get a copy of my workbook and assess how well you practice the strategic habits that grow your brands and business. DM me for details or meet me at BrandMentor(dot)CA. #marketing #branding #management #mentoring

Prioritizing Benefit Over Technology: Key to Achieving Product-Market Fit In the realm of SMEs and scaleups, I’ve noticed a recurring pattern: an abundance of effort on the product and comparatively little focus on the customer benefit. This lack of emphasis on the customer’s needs can lead to poor product-market fit and ultimately result in scaleup failure. Having a great product is undoubtedly essential, but it alone is not sufficient for success. Decision-makers must remember that igniting growth is not solely about the product; it’s about delivering value to customers effectively. Entrepreneurs often become captivated by the technology behind their products, inadvertently overlooking the critical aspect of addressing their customers’ specific needs. Consequently, they may attempt to scale up by emphasizing product attributes that customers may not truly care about. To avoid this common pitfall, adopt a “Benefit First - Technology Second” mindset. This means fostering a customer-centric business strategy, where the focus lies on: 1. **Delivering the Customer Benefit**: - Center your efforts on understanding and fulfilling the human needs that your technology satisfies. 2. **Creating a Customer-Centric Culture**: - Build a culture that prioritizes delivering the customer benefit above all else, rather than solely obsessing over product improvements. 3. **Simplification for Customer Value**: - Simplify everything to achieve the intended customer benefit efficiently and effectively. There are countless products struggling with product-market fit, akin to unnecessary “space pens.” By maintaining a focus on delivering customer value and fostering a customer-centric culture, SMEs and scaleups can better achieve product-market fit. Ready to grow profitable brands? I can help you transform brand management skills into business habits for you and your team so that you can drive profitable growth. 🔹 Get a copy of my workbook and assess how well you practice the strategic habits that grow your brands and business. DM me for details or meet me at BrandMentor(dot)CA. #marketing #branding #management #mentoring

Prioritizing Benefit Over Technology: Key to Achieving Product-Market Fit In the realm of SMEs and scaleups, I’ve noticed a recurring pattern: an abundance of effort on the product and comparatively little focus on the customer benefit. This lack of emphasis on the customer’s needs can lead to poor product-market fit and ultimately result in scaleup failure. Having a great product is undoubtedly essential, but it alone is not sufficient for success. Decision-makers must remember that igniting growth is not solely about the product; it’s about delivering value to customers effectively. Entrepreneurs often become captivated by the technology behind their products, inadvertently overlooking the critical aspect of addressing their customers’ specific needs. Consequently, they may attempt to scale up by emphasizing product attributes that customers may not truly care about. To avoid this common pitfall, adopt a “Benefit First - Technology Second” mindset. This means fostering a customer-centric business strategy, where the focus lies on: 1. **Delivering the Customer Benefit**: - Center your efforts on understanding and fulfilling the human needs that your technology satisfies. 2. **Creating a Customer-Centric Culture**: - Build a culture that prioritizes delivering the customer benefit above all else, rather than solely obsessing over product improvements. 3. **Simplification for Customer Value**: - Simplify everything to achieve the intended customer benefit efficiently and effectively. There are countless products struggling with product-market fit, akin to unnecessary “space pens.” By maintaining a focus on delivering customer value and fostering a customer-centric culture, SMEs and scaleups can better achieve product-market fit. Ready to grow profitable brands? I can help you transform brand management skills into business habits for you and your team so that you can drive profitable growth. 🔹 Get a copy of my workbook and assess how well you practice the strategic habits that grow your brands and business. DM me for details or meet me at BrandMentor(dot)CA. #marketing #branding #management #mentoring

Prioritizing Benefit Over Technology: Key to Achieving Product-Market Fit In the realm of SMEs and scaleups, I’ve noticed a recurring pattern: an abundance of effort on the product and comparatively little focus on the customer benefit. This lack of emphasis on the customer’s needs can lead to poor product-market fit and ultimately result in scaleup failure. Having a great product is undoubtedly essential, but it alone is not sufficient for success. Decision-makers must remember that igniting growth is not solely about the product; it’s about delivering value to customers effectively. Entrepreneurs often become captivated by the technology behind their products, inadvertently overlooking the critical aspect of addressing their customers’ specific needs. Consequently, they may attempt to scale up by emphasizing product attributes that customers may not truly care about. To avoid this common pitfall, adopt a “Benefit First - Technology Second” mindset. This means fostering a customer-centric business strategy, where the focus lies on: 1. **Delivering the Customer Benefit**: - Center your efforts on understanding and fulfilling the human needs that your technology satisfies. 2. **Creating a Customer-Centric Culture**: - Build a culture that prioritizes delivering the customer benefit above all else, rather than solely obsessing over product improvements. 3. **Simplification for Customer Value**: - Simplify everything to achieve the intended customer benefit efficiently and effectively. There are countless products struggling with product-market fit, akin to unnecessary “space pens.” By maintaining a focus on delivering customer value and fostering a customer-centric culture, SMEs and scaleups can better achieve product-market fit. Ready to grow profitable brands? I can help you transform brand management skills into business habits for you and your team so that you can drive profitable growth. 🔹 Get a copy of my workbook and assess how well you practice the strategic habits that grow your brands and business. DM me for details or meet me at BrandMentor(dot)CA. #marketing #branding #management #mentoring

Prioritizing Benefit Over Technology: Key to Achieving Product-Market Fit In the realm of SMEs and scaleups, I’ve noticed a recurring pattern: an abundance of effort on the product and comparatively little focus on the customer benefit. This lack of emphasis on the customer’s needs can lead to poor product-market fit and ultimately result in scaleup failure. Having a great product is undoubtedly essential, but it alone is not sufficient for success. Decision-makers must remember that igniting growth is not solely about the product; it’s about delivering value to customers effectively. Entrepreneurs often become captivated by the technology behind their products, inadvertently overlooking the critical aspect of addressing their customers’ specific needs. Consequently, they may attempt to scale up by emphasizing product attributes that customers may not truly care about. To avoid this common pitfall, adopt a “Benefit First - Technology Second” mindset. This means fostering a customer-centric business strategy, where the focus lies on: 1. **Delivering the Customer Benefit**: - Center your efforts on understanding and fulfilling the human needs that your technology satisfies. 2. **Creating a Customer-Centric Culture**: - Build a culture that prioritizes delivering the customer benefit above all else, rather than solely obsessing over product improvements. 3. **Simplification for Customer Value**: - Simplify everything to achieve the intended customer benefit efficiently and effectively. There are countless products struggling with product-market fit, akin to unnecessary “space pens.” By maintaining a focus on delivering customer value and fostering a customer-centric culture, SMEs and scaleups can better achieve product-market fit. Ready to grow profitable brands? I can help you transform brand management skills into business habits for you and your team so that you can drive profitable growth. 🔹 Get a copy of my workbook and assess how well you practice the strategic habits that grow your brands and business. DM me for details or meet me at BrandMentor(dot)CA. #marketing #branding #management #mentoring

Prioritizing Benefit Over Technology: Key to Achieving Product-Market Fit In the realm of SMEs and scaleups, I’ve noticed a recurring pattern: an abundance of effort on the product and comparatively little focus on the customer benefit. This lack of emphasis on the customer’s needs can lead to poor product-market fit and ultimately result in scaleup failure. Having a great product is undoubtedly essential, but it alone is not sufficient for success. Decision-makers must remember that igniting growth is not solely about the product; it’s about delivering value to customers effectively. Entrepreneurs often become captivated by the technology behind their products, inadvertently overlooking the critical aspect of addressing their customers’ specific needs. Consequently, they may attempt to scale up by emphasizing product attributes that customers may not truly care about. To avoid this common pitfall, adopt a “Benefit First - Technology Second” mindset. This means fostering a customer-centric business strategy, where the focus lies on: 1. **Delivering the Customer Benefit**: - Center your efforts on understanding and fulfilling the human needs that your technology satisfies. 2. **Creating a Customer-Centric Culture**: - Build a culture that prioritizes delivering the customer benefit above all else, rather than solely obsessing over product improvements. 3. **Simplification for Customer Value**: - Simplify everything to achieve the intended customer benefit efficiently and effectively. There are countless products struggling with product-market fit, akin to unnecessary “space pens.” By maintaining a focus on delivering customer value and fostering a customer-centric culture, SMEs and scaleups can better achieve product-market fit. Ready to grow profitable brands? I can help you transform brand management skills into business habits for you and your team so that you can drive profitable growth. 🔹 Get a copy of my workbook and assess how well you practice the strategic habits that grow your brands and business. DM me for details or meet me at BrandMentor(dot)CA. #marketing #branding #management #mentoring

Prioritizing Benefit Over Technology: Key to Achieving Product-Market Fit In the realm of SMEs and scaleups, I’ve noticed a recurring pattern: an abundance of effort on the product and comparatively little focus on the customer benefit. This lack of emphasis on the customer’s needs can lead to poor product-market fit and ultimately result in scaleup failure. Having a great product is undoubtedly essential, but it alone is not sufficient for success. Decision-makers must remember that igniting growth is not solely about the product; it’s about delivering value to customers effectively. Entrepreneurs often become captivated by the technology behind their products, inadvertently overlooking the critical aspect of addressing their customers’ specific needs. Consequently, they may attempt to scale up by emphasizing product attributes that customers may not truly care about. To avoid this common pitfall, adopt a “Benefit First - Technology Second” mindset. This means fostering a customer-centric business strategy, where the focus lies on: 1. **Delivering the Customer Benefit**: - Center your efforts on understanding and fulfilling the human needs that your technology satisfies. 2. **Creating a Customer-Centric Culture**: - Build a culture that prioritizes delivering the customer benefit above all else, rather than solely obsessing over product improvements. 3. **Simplification for Customer Value**: - Simplify everything to achieve the intended customer benefit efficiently and effectively. There are countless products struggling with product-market fit, akin to unnecessary “space pens.” By maintaining a focus on delivering customer value and fostering a customer-centric culture, SMEs and scaleups can better achieve product-market fit. Ready to grow profitable brands? I can help you transform brand management skills into business habits for you and your team so that you can drive profitable growth. 🔹 Get a copy of my workbook and assess how well you practice the strategic habits that grow your brands and business. DM me for details or meet me at BrandMentor(dot)CA. #marketing #branding #management #mentoring

Prioritizing Benefit Over Technology: Key to Achieving Product-Market Fit In the realm of SMEs and scaleups, I’ve noticed a recurring pattern: an abundance of effort on the product and comparatively little focus on the customer benefit. This lack of emphasis on the customer’s needs can lead to poor product-market fit and ultimately result in scaleup failure. Having a great product is undoubtedly essential, but it alone is not sufficient for success. Decision-makers must remember that igniting growth is not solely about the product; it’s about delivering value to customers effectively. Entrepreneurs often become captivated by the technology behind their products, inadvertently overlooking the critical aspect of addressing their customers’ specific needs. Consequently, they may attempt to scale up by emphasizing product attributes that customers may not truly care about. To avoid this common pitfall, adopt a “Benefit First - Technology Second” mindset. This means fostering a customer-centric business strategy, where the focus lies on: 1. **Delivering the Customer Benefit**: - Center your efforts on understanding and fulfilling the human needs that your technology satisfies. 2. **Creating a Customer-Centric Culture**: - Build a culture that prioritizes delivering the customer benefit above all else, rather than solely obsessing over product improvements. 3. **Simplification for Customer Value**: - Simplify everything to achieve the intended customer benefit efficiently and effectively. There are countless products struggling with product-market fit, akin to unnecessary “space pens.” By maintaining a focus on delivering customer value and fostering a customer-centric culture, SMEs and scaleups can better achieve product-market fit. Ready to grow profitable brands? I can help you transform brand management skills into business habits for you and your team so that you can drive profitable growth. 🔹 Get a copy of my workbook and assess how well you practice the strategic habits that grow your brands and business. DM me for details or meet me at BrandMentor(dot)CA. #marketing #branding #management #mentoring

Prioritizing Benefit Over Technology: Key to Achieving Product-Market Fit In the realm of SMEs and scaleups, I’ve noticed a recurring pattern: an abundance of effort on the product and comparatively little focus on the customer benefit. This lack of emphasis on the customer’s needs can lead to poor product-market fit and ultimately result in scaleup failure. Having a great product is undoubtedly essential, but it alone is not sufficient for success. Decision-makers must remember that igniting growth is not solely about the product; it’s about delivering value to customers effectively. Entrepreneurs often become captivated by the technology behind their products, inadvertently overlooking the critical aspect of addressing their customers’ specific needs. Consequently, they may attempt to scale up by emphasizing product attributes that customers may not truly care about. To avoid this common pitfall, adopt a “Benefit First - Technology Second” mindset. This means fostering a customer-centric business strategy, where the focus lies on: 1. **Delivering the Customer Benefit**: - Center your efforts on understanding and fulfilling the human needs that your technology satisfies. 2. **Creating a Customer-Centric Culture**: - Build a culture that prioritizes delivering the customer benefit above all else, rather than solely obsessing over product improvements. 3. **Simplification for Customer Value**: - Simplify everything to achieve the intended customer benefit efficiently and effectively. There are countless products struggling with product-market fit, akin to unnecessary “space pens.” By maintaining a focus on delivering customer value and fostering a customer-centric culture, SMEs and scaleups can better achieve product-market fit. Ready to grow profitable brands? I can help you transform brand management skills into business habits for you and your team so that you can drive profitable growth. 🔹 Get a copy of my workbook and assess how well you practice the strategic habits that grow your brands and business. DM me for details or meet me at BrandMentor(dot)CA. #marketing #branding #management #mentoring