Petersens PR’s Post

I’ve been working in PR for more than eight years, and it’s now more difficult than ever to get a journalist’s attention and to gain coverage for a client. Whereas you used to be able to give a reporter a quick call to talk through a story pitch, now you’re lucky if you can even find a phone number to call. Journalism has had to change to adapt to the influence of social media, and that means story pitches that were once guaranteed to be of interest are no longer certain to be picked up. It also means we as PR practitioners have to work harder and smarter. We’ve compiled some of our top tips for pitching to journalists in our new blog. If you want to get your story covered by the media, get in touch to see how me and my colleagues at Petersens PR can help you.

Hot off the presses! Business Wire's Journalist Feedback Survey provides valuable insights into what is driving today's journalists. The survey explores their preferences, priorities, and challenges, giving us a glimpse into the world of media and news. Check out the survey here https://lnkd.in/ejvk8M4E to learn more about the current state of journalism. #journalism #journalists #media #news #communications #publicrelations #mediarelations #survey

Gain valuable insights into the world of journalism with our Journalist Feedback Survey! Discover the challenges faced by journalists today and what matters most to them. Our survey offers exclusive information on journalists' preferences, giving you a unique edge in the media industry. Don't miss out on this opportunity to stay ahead of the curve. Click the link to learn more: https://bwnews.pr/3xIywIP #Survey #Journalist #Newswire #MediaInsights

Get valuable insights into journalists' preferences in our Journalist Feedback Survey

Unlocking Media Secrets: Greg Palast's Insider Advice! Join Greg Palast as he dives into the current media landscape, sharing invaluable insights and advice for aspiring journalists. This engaging discussion covers the joys and challenges of investigative reporting, ensuring you're well-prepared for your media journey! #MediaAdvice #GregPalast #InvestigativeJournalism #MediaLandscape #JournalismTips #AspiringJournalists #MediaProfessionals #Storytelling #NewsIndustry #CareerAdvice

How to pitch journalists step 1:

With media ownership concentrated among influential business figures, the question arises: Can true editorial independence survive in such an environment? When business tycoons with diverse interests own media outlets, the line between news and influence blurs, challenging the ideals of impartial journalism. Let’s dive into the impact of these power dynamics on press freedom. #MediaOwnership #PressFreedom #EditorialIndependence #PakistaniMedia

📰 Looking to get your press release in front of the right eyes? With eReleases, it's not just about mass distribution. We handpick journalists who are most likely to engage with your news. Our database of 1.7M+ media contacts spans across various industries, ensuring your story reaches the right people. Plus, with access to the Cision PR Newswire network, your news can reach even wider audiences. Let's make your news matter with eReleases! #PressRelease #eReleases #PRNewswire #MediaContacts #Journalists #NewsDistribution

Do you want to see your business in the media but don't know where to start? Try using this FREE guide to help you write a stand out press release to send to journalists https://lnkd.in/gRmdX7MX

How to Handle Journalists and the Tough & Tricky Media Questions, and Act Pre-emptively to Overcome Media Crises & Controversies To register >> https://bit.ly/39AUf5l   To download brochure >> https://bit.ly/3Ar4k6t