PFI InStore’s Post

Let’s go back to our standard of VM. 1- For a #retailer, this means having a visual merchandising #strategy. Visual merchandising encompasses everything from storefront displays and product displays to in-store signage. Providing a visually pleasing experience is the first step in establishing a connection with shoppers coming to your physical store. 2- Visual merchandising is a marketing practice that uses floor plans, #colour, #lighting, displays, technology, and other elements to #attract customer attention. Its ultimate purpose is to use the retail #space to generate more sales by making a store stand out and attracting shoppers. 3- #Eye Level To maximize visual impact, keep visual displays at the eye level of your target audience. For example, electronic displays that rotate information regarding pricing specials on car #accessories should be at an adult eye level. Animated cardboard displays that promote the newest video game or toy should be at the eye level of the target age group. For example, marketing displays for toys targeted for young children will sit at a lower eye level than video game displays intended for teenagers. :- Shelving #Customers in a retail store commonly search the shelves from left to right instead of top to bottom, according to Joanna Lefebvre, writing for the "focus Management" website. This is because the average person in the United States is taught to read left to right. This means that a flat visual merchandising display will not be as effective as a vertical one. A vertical display can more easily catch the eye of a client, whereas a flat display does not allow for easy left-to-right analysis from across the aisle. :- Change Maintaining the same visual merchandising displays for weeks on end will not help improve store revenue. Customers want to feel like they are getting introduced to something new when they come to your store, so you should #change your visual displays at least once a week, according to the "Discovery Based Retail" website. Find new products to feature each week and encourage your manufacturers to send you new displays to help make your visual merchandising more appealing. 4- Keep Displays Focused A good visual merchandising display is one that focuses on one product or a small family of products. Putting too many diverse kinds of products in the same visual display area can result in the display being confusing to customers. For example, if you want to put the newest inkjet printer on display to boost sales, #consider also displaying accessories such as ink and printer cables. However, trying to include shoes or related #accessories in the display can result in a cluttered look that distracts #attention away from the look. #adidas #visualmerchandising #iraq

How do you influence your customers’ buying decisions with visual cues? Find out how to use visual merchandising to drive customer choices and loyalty in this helpful blog post. #visualmerchandising #ecommerce #onlineshopping

🌟 The Power of Visual Merchandising in Modern Trade 🌟 In the dynamic world of FMCG, visual merchandising plays a crucial role in driving sales and enhancing the shopping experience. Here’s a brief overview of why it’s so important in modern trade: 🔍 What is Visual Merchandising? Visual merchandising is the art of presenting products in a way that makes them visually appealing and accessible to customers. It involves strategic placement, creative displays, and thoughtful arrangement to attract and engage shoppers. 💡 Key Benefits: Increased Visibility 👀 Eye-catching displays and well-organized shelves make it easier for customers to find and notice products. Effective visual merchandising ensures that products stand out, especially in a crowded retail environment. Enhanced Shopping Experience 🛒 A well-merchandised store creates a pleasant and intuitive shopping journey. By guiding customers through the store and highlighting key products, retailers can make shopping more enjoyable and efficient. Impulse Purchases 💸 Attractive displays and strategically placed products can encourage impulse buying. Highlighting promotions, new arrivals, and seasonal items can drive spontaneous purchases and boost sales. Brand Image and Consistency 🎨 Consistent visual merchandising helps reinforce brand identity and messaging. It ensures that customers recognize and remember the brand, fostering loyalty and repeat business. Sales Optimization 📈 By analyzing customer behavior and sales data, retailers can optimize product placement and displays to maximize revenue. Understanding which products perform best in certain locations can lead to more effective merchandising strategies. 🌟 Tips for Effective Visual Merchandising: Utilize color and lighting to create appealing displays. Keep shelves well-stocked and organized. Rotate displays regularly to keep the store fresh and engaging. Use signage to highlight promotions and guide customers. In modern trade, where competition is fierce and customer attention is precious, visual merchandising is a powerful tool that can significantly impact sales and brand perception. Let's leverage the art and science of visual merchandising to create unforgettable shopping experiences and drive success in the FMCG sector! #VisualMerchandising #FMCG #Retail #SalesStrategy #CustomerExperience #Branding #RetailTrends #ModernTrade

Enhancing retail sales through visual merchandising🤠 Color, lighting, message, sound, smell, and technology are all essentials of visual merchandising, different stores and brands require different displays. https://lnkd.in/gZYPfDDB #POPdisplays #displaystand #visualmerchandising #VisualMarketing

Visual Merchandising in 2024: Navigating the New Wave of Retail Dive into the future of retail with this insightful blog post from The Look Company! Discover how visual merchandising is evolving in 2024 and learn strategies to stay ahead in today's dynamic retail landscape. Whether you're a retailer, marketer, or industry enthusiast, this article provides invaluable insights to navigate the changing tide of visual merchandising. Explore the trends shaping the industry and unlock new opportunities for success.  #VisualMerchandising #FutureofRetail Read more here

🌟Visual merchandising is the cornerstone of any in-store visual setup. It's your product placement, arrangement, strategic lighting, product promotion, and more that inspire consumers to buy from you. When you stand out, you get noticed and sales go up!🚀 This detailed guide contains every aspect of visual merchandising - from types to benefits to best practices - so that you can set yourself up for success! 👉🏼Read on! #visualmerchandising #sales

How do you influence your customers’ buying decisions with visual cues? Find out how to use visual merchandising to drive customer choices and loyalty in this helpful blog post. #visualmerchandising #ecommerce #onlineshopping

The integration of digital signage and visual merchandising is revolutionizing retail spaces, increasing customer engagement and product visibility. This article explores how dynamic displays and interactive technologies are transforming the traditional retail environment. As a visual merchandising enthusiast, I am inspired by these innovative technologies that are shaping the future of retail.  #visualmerchandising #senecafashion https://lnkd.in/g9rSffwX

Have you ever walked into a store and felt instantly drawn to a certain product? Or maybe visited an online retailer’s website and had your eyes immediately drawn to a particular item? That’s visual merchandising for you. #brandidentity #customerexperience #onpay #retail #retaildisplays #retaillighting #vm #visualmerchandising #windowdisplays

With visual merchandising forming a key part of retailer’s strategies, we take a look at the latest developments in this market and pick out some of the stand-out trends when it comes to how best to utilise props and displays to drive business growth. #retail #retaildesign #dzd #experientialretail #hamleys #immersiveexperience #propability #props #retaildisplays #retailexperience #selfrdiges #sustainability #visualmerchandising #vm #vmanddisplayshow #windowdisplay