PG Communication’s Post

Embrace the struggles of today, for they pave the way to a hopeful tomorrow. The future is ours for the taking. #mondaymotivaton #motivationmonday #monday #mondayvibesbelike #digitalmarketing2024 #digitalmarketingagency

Some huge news to end the week on… 👀 🚨 We've been shortlisted as finalists by Triple Whale for agency of the year at 'The Whalies' 🚨 A huge shout-out to the team for all their hard work and continued efforts - all of which make Soar what it is, and achievements like this possible 🚀 #digitalmarketing #socialmediamarketing #ecommerce #ecommercemarketing

🌱✨ **Announcing Our Equestrian Retail Spring Growth Challenge!** ✨🌱 Hey Retailers! This improvement in weather has sprouted an idea. As we welcome the fresh waves of spring 🤞, it's the perfect time to pause, reflect, and set the stage for growth in our businesses. 🌷🐴 Join me for my**Equestrian Retail Spring Growth Challenge** where I will dive into key questions to inspire reflection, strategise for success, and business growth. 🚀💼 🔍 **What to Expect:** - 🌟 Daily thought-provoking questions focused on customer engagement, purpose-driven business, sales strategies, stock management, process optimisation, and setting actionable goals. - 🤝 Engage with fellow equestrian retailers, share insights, and gain inspiration from one another. - 📈 Set actionable goals to propel your business forward as we embrace the new season. - 🌷 We will cover six key areas over six weeks- Purpose, Customer, Goals, Sales, Stock and Process. You will be in full bloom by Easter. ✨ **How to Participate:** 1. Follow me on Instagram- @thestablesretailconsultancy 2. Stay tuned for our daily Instagram Stories featuring our reflection questions. 3. Engage with the community by sharing your insights, goals, and experiences using the hashtag [#EquestrianRetailGrowth]. 4. Head to my website to download all the questions and prompts for your reflections. https://lnkd.in/eivV9SZ9 Let's harness the energy of spring to elevate our businesses and strengthen our bonds within the equestrian community! 🌟🐎 Ready to spring into action? Let's do this! 💪 #EquestrianRetailGrowth #SpringBusinessReflection #EquestrianSuccess #RetailGrowthChallenge #SpringIntoBusiness #EquestrianCommunity #BusinessGrowth #EquestrianRetail #SpringVibes

Beach Bums with Rolexes How do high end retailers at beach resorts know who walks in the door and is a buyer vs just enjoying the AC? The key apparently is in the luxury watch. We love the intersection of consumer behavior and data science, and looking for intuitive early signals you may have a buyer instead of a browser is always a fascinating exercise. We were very excited to head to Juno Beach last week and present to Lifespace Communities, Inc. at their annual sales meeting what those journey signals look like for their potential residents, packaged in an easy to use Lead Ranking framework. If you want to learn more about the art of lead ranking, drop us a note!

5 things (I think) you should know this week (29/10/2024): 1 - #Ballon D’Or: #Rodri and #Vini were both well deserving of the prize, but Vini Jr., the Brazilian superstar, had been anticipated as the winner until last minute. The turn of events caused a "no show" from Madrid at the ceremony, which is disappointing from the “blancos” (for years, Messi and Ronaldo sat in that bench knowing well who was going to get the award). The prize has stayed out of Brazilian’s hands since 2007’s #Kaka victory and frustration has been evident on this side of the Atlantic. Excited to see how Vini reacts next year. DiCaprio Oscars throwback much? 2 - A Bernstein Research report says young people are dropping the term “#Google” as a verb to its literal predecessor “Search”. This is not a surprise, given the impact AI search engines are having on people’s search behaviours. Reliant on subscription as a business model and with more depth/comprehensive results, LLMs are changing the standards of searches on web. Said that, Google’s been a lead contender in the space with #Gemini. Are they in time to secure all its base to not switch to #Meta (who’s launching its own search engine), #Perplexity or #OpenAI? Time to play retention :) 3 - #GameOfThrones Auction Success: An auction featuring memorabilia from "Game of Thrones" generated over $21 million, with the Iron Throne fetching nearly $1.5 million. This event highlights the enduring popularity of the series and its cultural impact. More so, it appeals to a “forgotten” monetization approach to increase a content’s ROI. #Disney has mastered this for years, but interesting to see other Studios implementing such strategies. 4 - The Department of Transportation has mandated that #airlines in the US must refund passengers automatically when customers have their flights cancelled or significantly delayed. This is a major shift from current standard practices. As customers, we’ve gotten used to long customer service calls and get, at best, some vouchers to use on an airline we were not necessarily planning to use again. For the airline industry, this comes with a toll. An already low margin industry that will see its refund costs increase significantly, especially as they don’t control a lot of the variables that cause planes to get delayed. Europe to follow? 5 - #Trump and #Kamala get their last shots fired at the hopes of winning one of the most tight races in recent US history. Trump’s been hammering on illegal (and legal) immigration for weeks and it seems to be working. He’s also been smart about getting to podcasts like Joe Rogan, reaching for male audiences he knows Kamala is weaker on. Kamala on her end continues to secure some important endorsements and trails side by side with former President #Obama in hopes of increasing her chances. 

Who loves a good prize competition? I certainly do🙋♂️ And clearly so does everyone else - social media has been flooded with them since the dawn of time! I bet my house that your organisation has used them at any one time, probably with the goal of engaging new audiences and capturing data. But have you considered using competitions to engage with your existing customers? The data shows it can be an incredibly cost-effective way to pull customers back into your eco-system. We recently helped a client launch a low-cost competition which doubled engagement for their rewards platform. 100% increase in engagement! Plus, a 59% increase in interactions with other rewards on the platform. There are many reasons why competitions work, and ways to maximise them. You can read more here ➡️ https://lnkd.in/eNEWP33C When it comes to customer engagement, we believe competitions work best when integrated into a wider loyalty and rewards solution. Want to learn more? Drop me a message! #CustomerEngagement #LoyaltyProgrammes #Rewards #MarketingStrategy #CustomerLoyalty #retention #engagement #fittech #sportstech #fitnessindustry #cyclingindustry #running Chris Timms Richie Allan Jonathan Durling Tim Fulford

Ads can bring in the crowd, but it's the buzz that brings in the VIPs! 💬✨ Let's keep the conversation going and welcome the best customers through word-of-mouth. #MarketingMagic #CustomerLove #OrganicGrowth #iftsdesign #ifts #monday #marketingmonday #motivationalmonday

Ads can bring in the crowd, but it's the buzz that brings in the VIPs! 💬✨ Let's keep the conversation going and welcome the best customers through word-of-mouth. #MarketingMagic #CustomerLove #OrganicGrowth #iftsdesign #ifts #monday #marketingmonday #motivationalmonday

Wise words from hospitality's finest 🙌🏻 Juliette Keyte - Marketing Director at Red Engine Team: the team behind Flight Club Darts and Electric Shuffle on why State of Social hits the mark! 👇🏻🎯 'This is a fantastic opportunity to learn from each other and know the difference between 'is this an industry trend' or 'is it just us', so we can all work to more effective and impactful campaigns. To be able to be curious and have wider data and insights to support our own individual performance can only be a good thing for marketeers in this industry and I can't wait to see what we find out together.' REMEMBER, only participating brands will gain access to ALL benchmark metrics. Submit your brand metrics here by 30th November 2024 > https://bit.ly/4dVWwbE #SocialMedia #Hospitality #Benchmark KAM Insight

Can your (CELSIUS) work international? John Fieldly- There is still room for (CELSIUS) to grow in the United States. With how fast it is gaining market share, it wouldn't surprise me if the company doubled or tripled revenue through market share gains and price hikes. This should help consolidated revenue grow for years to come, although you shouldn't expect 100% growth forever! Eventually, the company will need to expand internationally if it hopes to keep growing revenue and match the size of the industry behemoth Monster Beverage. Monster does around $7.3 billion in annual revenue compared to ('s) $1.4 billion. The brand has announced expansions into France. #Celsius #energydrink #branding #sports #culture #growth #lifestyle #marketing #communities #growth #communities #caribbean #latinamerica