Pharmaprogress s.r.l.’s Post

𝐖𝐡𝐚𝐭 𝐢𝐬 𝐭𝐡𝐞 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐜𝐞 𝐛𝐞𝐭𝐰𝐞𝐞𝐧 𝐨𝐧𝐥𝐢𝐧𝐞 𝐚𝐧𝐝 𝐨𝐟𝐟𝐥𝐢𝐧𝐞 𝐞𝐯𝐞𝐧𝐭𝐬 🤔? How do IP experts manage to get the 𝐚𝐭𝐭𝐞𝐧𝐭𝐢𝐨𝐧 𝐨𝐟 𝐭𝐨𝐩 𝐦𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐟𝐨𝐫 𝐈𝐏 𝐢𝐬𝐬𝐮𝐞𝐬? Offline events with 𝐭𝐨𝐩 𝐝𝐞𝐜𝐢𝐬𝐢𝐨𝐧-𝐦𝐚𝐤𝐞𝐫𝐬 ! Two weeks ago, one of Europe's most prestigious innovation awards was presented: the Rudolf Diesel Medals. Also present: C-level decision-makers from industry and IP experts. 𝐀 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐨𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐲 𝐟𝐨𝐫 𝐈𝐏 𝐞𝐱𝐩𝐞𝐫𝐭𝐬 𝐭𝐨 𝐩𝐨𝐬𝐢𝐭𝐢𝐨𝐧 𝐭𝐡𝐞𝐦𝐬𝐞𝐥𝐯𝐞𝐬 𝐢𝐧 𝐭𝐞𝐫𝐦𝐬 𝐨𝐟 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐚𝐧𝐝 𝐭𝐨 𝐚𝐥𝐥𝐨𝐜𝐚𝐭𝐞 𝐛𝐮𝐝𝐠𝐞𝐭𝐬 𝐭𝐨 𝐩𝐫𝐞𝐬𝐬𝐢𝐧𝐠 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐢𝐬𝐬𝐮𝐞𝐬. I'll give you the link to the report on the event in the comments 👇. Integrating online and offline experiences in a client journey within the personal branding of an IP expert is essential for creating a seamless and cohesive brand experience 😮. Today, most client contacts take place online - the offline event is the great exception, which is a major challenge for many IP experts. Here are a few aspects that can help: 📌 Seek a personal conversation 📌 Be genuinely interested in the other person 📌 Don't use IP language 📌 Show expertise in your answers without being a know-it-all 📌 Show personal commitment 📣 This means above all that the two parts of the client journey must be coordinated with each other. 𝐇𝐨𝐰 𝐠𝐨𝐨𝐝 𝐢𝐬 𝐲𝐨𝐮𝐫 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐫𝐞𝐩𝐮𝐭𝐚𝐭𝐢𝐨𝐧 𝐦𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭? 𝐃𝐨 𝐲𝐨𝐮 𝐡𝐚𝐯𝐞 𝐰𝐡𝐚𝐭 𝐆𝐨𝐨𝐠𝐥𝐞 𝐟𝐢𝐧𝐝𝐬 𝐚𝐛𝐨𝐮𝐭 𝐲𝐨𝐮 𝐮𝐧𝐝𝐞𝐫 𝐜𝐨𝐧𝐭𝐫𝐨𝐥? 𝐃𝐨𝐞𝐬 𝐭𝐡𝐞 𝐨𝐧𝐥𝐢𝐧𝐞 𝐫𝐞𝐩𝐫𝐞𝐬𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧 𝐨𝐟 𝐲𝐨𝐮𝐫 𝐞𝐱𝐩𝐞𝐫𝐭 𝐛𝐫𝐚𝐧𝐝 𝐦𝐞𝐞𝐭 𝐲𝐨𝐮𝐫 𝐞𝐱𝐩𝐞𝐜𝐭𝐚𝐭𝐢𝐨𝐧𝐬?

To be a local fractional brand lead: how does its improve your knowledges? For over three years, I've been living and growing as a specialist here, in Valencia. I would like to share with you how I understand my vision of being a local specialist, that I keep in mind. // Quick decision-making scheme Managing local brands means implementing changes and innovations faster, ensuring a competitive edge for the brand. // Deeper understanding of customer needs Focusing on the local market allows brand leaders to gather detailed information about consumers, including their own experiences that can be utilized effectively. // Community interaction Close collaboration with SMEs in the local market strengthens community ties, develops your networking, and perhaps this is the biggest benefit: being local and improving life where you are. // Economical strategies Profitable partnerships and small budgets for local advertising channels, participation in community events, and utilization of local partnerships allows for the efficient use of resources. // Reduction in competition Local markets typically have fewer brand leaders compared to national or global markets. This allows you to establish a dominant presence and build trust and strong local ties. What does it means for you? #brandlead #marketing #onemioinsights

Need instant marketing resource for your next event? Look no further! 🚨 At Brand Champions, our SOS service offers seamless integration into your team to run projects and campaigns - but did you know that we also manage events too? We’ve just wrapped up an events management project for a pharmaceutical client at The Pharmacy Show, so it’s safe to say we know how much goes into executing a successful event. Here’s why you should consider Brand Champions’ SOS service… ✨ Engaging and creative event strategies - providing strategic direction to ensure cohesive messaging ✨ Swift and efficient event setup with on-site attendance ✨ Expert management of event logistics  ✨ Stress-free execution and on-the-spot problem solving I know you're incredibly busy. That's why, at Brand Champions, we take care of it for you.

Do you want to elevate your industry knowledge? Join us at CPHI North America to not only experience fantastic networking opportunities, but also to hear from the industry’s most insightful voices. Marketing session: Branding Yourself in a Crowded Market. It can be difficult to stand out when you’re looking to attract new pharma partners. Reputation and referrals are key, but they aren’t always enough. To be seen as unique and increase awareness with potential partners, consider examining and better establishing your brand, so your audiences know what you stand for, why it’s relevant, and how it’s different. This interactive, engaging workshop will review the elements of branding your business and sharpening your communications. Don’t miss your chance to discover more cutting-edge ideas and expertise that can help you take your work to the next level. Register now: https://ow.ly/2LI050QYVQM

If you need some inspiration, or guidance, or if you simply enjoy brand-related topics, listen to Emilia Popa, ACIM discussing more about what a rebranding process means, at Forbes MarComm. Your brand is more than a logo - it's what makes you, you! Bravo, Em. 👏

"Our goal is to communicate the brand promise 'living better together' not only rationally but also emotionally in order to reach the hearts of people in all our markets," says Mario Stadler, who took over responsibility for the brand and communication agendas of the entire UNIQA Group in October 2023. In our interview, he talks about his first impressions at UNIQA, trends and challenges in marketing and communication and what our brand promise means to him. ▶️ Read more on our blog. #LivingBetterTogether #UNIQA #Brand #Communication #Interview

Expanding your brand globally is more than just crossing borders—it's about understanding new markets and adapting to diverse cultures. Our latest article outlines five key strategies to ensure your international venture is a success. Whether it's mastering local business practices or optimizing your brand presence, these insights will guide you through the complexities of global expansion. Ready to take your brand worldwide? Discover how!

🚀 Key Considerations for Exhibiting Success 🚀 Thrilled to share our intake on ensuring success at exhibitions! Here are the essential tips: Clear Goals: Define your objectives and desired outcomes. Engaging Booth Design: Create an inviting and memorable space. Effective Marketing: Promote your presence before, during, and after the event. Staff Training: Ensure your team is knowledgeable and approachable. Follow-up Strategy: Have a plan to nurture leads post-event. Implementing these strategies can significantly boost your exhibition success. Dive into the details here below: In need of an experienced partner to help you design your stand? reach out today: contact@davidsongroupme.com #ExhibitingSuccess #TradeShows #Marketing #EventPlanning #BusinessGrowth #Networking #BrandVisibility #Exhibitions

Whether your goal is to attract top talent or expand your business, the significance of trade show materials in spotlighting your brand cannot be overstated. Discover our top insights on how to distinguish your brand from the competition in our latest blog:

As a marketing or brand manager, you hold the power to recommend and select events and exhibitions that align with your brand strategy. These choices can be a game-changer for your brand’s success, so how do you know what is the right one? It is important to take the time to formulate the right approach and plan for success so we’ve compiled our top five methods to assist you in making a selection that aligns with your goals and ensures your brand continues to make a lasting impact. Click the link to learn more. https://hubs.la/Q02rCd8K0 #DWInsights #DisplayWise #Exhibitions #Events #EventIndustry #Strategies #Brandsuccess #eventprofs #exhibitions #tradeshows #Displaywise