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B2B behavioral data aka Intent data is an important part of reaching the right customers. Let Machintel help you to navigate the ever changing marketplaxe and industry. Doing the legwork yourself is NOT a badge of honor, its a time suck and waste of your valuable time and resources. Let Machintel do the leg work and heavy lifting for you. Contaxct me to discuss how we can put 25+ years of experience to work for you - bryan.gissiner@machintel.com

This is an extremely common and deadly mistake. Most brands just send spammy emails only giving discounts and other BS the audience doesn’t care about. What they should be doing is sending 2-3 value emails showing them their problem and your solution (your product or service). This will give you a much bigger ROI from your emails.

Understand your consumer; that's something ANYONE in marketing will tell you. Google’s research team unveiled something we call the “messy middle.” It’s a path in the consumer’s buying journey in which consumers go from consideration to purchase. Why should you care? Understanding the messy middle helps you: 🌟 Effectively target customers, resulting in better ROI 🌟 Differentiate your brand and offerings 🌟 Ensure your strategies remain relevant Wanna learn more about the messy middle? Check this out: https://buff.ly/43nyJNv

Understand your consumer; that's something ANYONE in marketing will tell you. Google’s research team unveiled something we call the “messy middle.” It’s a path in the consumer’s buying journey in which consumers go from consideration to purchase. Why should you care? Understanding the messy middle helps you: 🌟 Effectively target customers, resulting in better ROI 🌟 Differentiate your brand and offerings 🌟 Ensure your strategies remain relevant Wanna learn more about the messy middle? Check this out: https://buff.ly/43nyJNv

Mastering the Final Nudge Discover how to engage your audience at the 'Most Aware' stage. Learn effective strategies like announcing special promotions, discounts, or limited-time offers to encourage immediate purchases. Address common objections or concerns and provide reassurance and additional information to convert potential customers.

Some cool ads we've made recently have come from breaking common beliefs. You've probably already heard this, but perhaps not like this. When you test your concepts, you want to go narrow, not broad. You need to put yourself in a category of one. The best way to do that is to minimize competition by focusing on a narrower problem that your audience has. Well… We've found that some of our best angles have come from disproving common solutions to narrow problems. (Even narrow solutions to narrow problems.) Let me explain what I mean. More sophisticated buyers might know that using radiofrequency to destroy fat cells is an option for losing weight. We'd probably all agree that it's more narrow than focusing on "health" for losing weight. The idea is not to put your product up against the "big problem/solution." But a narrower "problem/solution." "I didn't think anybody knew of this... Could that be true?" This is what your audience is left thinking. This is where you come in and show them that there is a better solution. Something we've played around with a lot at least, so I thought I'd share it.

💘 Dive into the art of perfect pairing and learn how to connect with your ideal audience in a meaningful way, with our exclusive guide 'Swipe Right: How to Match with Your Ideal Customer Profile'. Download now: https://bit.ly/3SwVB8c Inside, you'll uncover: 🏹 The importance of an Ideal Customer Profile (ICP) and why it's crucial for your business 🏹 A step-by-step process & checklist to create a Buyer Persona that aligns with your brand's target 🏹 Expert advice on constructing your own ICP, ensuring your marketing messages resonate deeply #ICP #IdealCustomerProfile #TargetAudience #BuyerPersona #ValentinesMarketing

When most people hear the word “offer,” they immediately think of promotions and discounts. It’s like our brains go straight to "half-off sale" mode. But let’s pause for a second. An offer is so much more than a price cut. It encompasses what your product does for your customer and why it’s the better choice. Think about it: - Value Proposition: What makes your product the shining star in a galaxy full of competitors? - Customer Experience: What’s the journey like from clicking “add to cart” to celebrating the arrival of their new favorite thing? - Emotional Benefits: How does your product make your customers feel? Are they conquering their day, or finally relaxing after a long week? By broadening our definition of an offer, we can create better Facebook ads that resonate with our audience. Instead of just shouting about discounts, we can communicate real solutions to their problems, connect emotionally, and showcase why we’re the best choice out there. So, the next time you think about your offer, remember: it’s not just about slashing prices. It’s about presenting a compelling narrative that truly speaks to your audience.

Rethinking the Offer: It’s More Than Just Discounts When most people hear the word “offer,” they immediately think of promotions and discounts. It’s like our brains go straight to "half-off sale" mode. But let’s pause for a second. An offer is so much more than a price cut. It encompasses what your product does for your customer and why it’s the better choice. Think about it: - Value Proposition: What makes your product the shining star in a galaxy full of competitors? - Customer Experience: What’s the journey like from clicking “add to cart” to celebrating the arrival of their new favorite thing? - Emotional Benefits: How does your product make your customers feel? Are they conquering their day, or finally relaxing after a long week? By broadening our definition of an offer, we can create better Facebook ads that resonate with our audience. Instead of just shouting about discounts, we can communicate real solutions to their problems, connect emotionally, and showcase why we’re the best choice out there. So, the next time you think about your offer, remember: it’s not just about slashing prices. It’s about presenting a compelling narrative that truly speaks to your audience.

Is your brand ready for the cookie-less future? 🍪 The latest EY #FutureConsumerIndex explores the strategic shift to first-party data and how to offer value that entices consumers to share their personal info. Stay ahead of the curve and build stronger customer relationships. Learn more from the “voice of the consumer”