PHD Media Belgium’s Post

Our research project, ”How to renew and transform media companies in the age of radical uncertainty,” funded by Media-alan tutkimussäätiö (Media industry research foundation), is entering its final phase. 🚀 This week, following interviews in Finland and Japan, we interviewed South Korean media managers w/ Mikko Villi, Joo-Young Jung, Misook Lee and Yong-Chan Kim. The conversations were packed with valuable insights into critical questions facing the media industry: ✅ Despite being a highly tech-oriented society, digital transformation in Korean media companies remains slow. How can the companies make bold moves, take initiative and innovate new platforms and business models to disrupt the industry? ✅ What is the role of high-quality journalistic content as a competitive advantage for media companies? With a decreasing supply of quality contents, how can journalism evolve to stay relevant and engaging? And importantly, how can it be monetized? How to get people to pay for digital news? ✅ How to change the mindsets, practices and routines of media work to better support digitalization? Digital transformation seems like a strategic imperative, but the resistance persists. How to develop renewal-oriented organizational cultures and lead towards digital future? More in-depth analysis will follow soon. Stay tuned! 🔥 👇 The photo is from Dong-A Ilbo newspaper, where we had a great discussion with Hee-Kyun Kim, Deputy Managing Director of News Room.

Now that the initial evaluation period is over I’m pleased to share I was honored to be selected as an INMA Global Media Awards juror again. After evaluating dozens of submissions, I was impressed and energized to see so many clever approaches to AI and automation in news operations being explored all over the world: • The prevalence of summarization tools was a prominent theme this year. Various teams have approached this trend with careful consideration and responsibility, offering diverse applications tailored to assist both time-strapped readers and overwhelmed journalists. It's intriguing to ponder the future trajectory of these companies as they refine their strategies based on current submissions. I can’t wait to see where these companies take their efforts next as they learn and build. • As always, the preparation of an entry significantly influences its impact. The most successful submissions I saw clearly delineated the problem they aimed to address, identified their target audience, struck a delicate balance between detailing their methodology and avoiding unnecessary complexities, and provided meaningful insights into the outcomes of their efforts. Drawing from years of experience in crafting and evaluating such entries across numerous competitions, I know there is no single silver bullet but the best always touch on all these areas. Thanks to all the submissions, and congrats to all the finalists! I’m excited to see who makes it to the finale – and eager to dig into the details and specifics to learn more! Key dates for International News Media Association (INMA): • March 5: INMA will announce the Finalists of the Competition. • April 25: Global Media Awards Winners will be announced during the Awards Ceremony. Special thanks as always to Raquel Meikle for wrangling the entire affair so seamlessly (and for the invitation to be a part of the jury).

We’re honored to be mentioned by Forbes as a leader in cultural intelligence. "Surround Yourself with Subject Matter Experts: Externally, CMOs have the support of multicultural advertising agencies, many of which can provide meaningful insights and benchmarks from other companies and industries. CMOs can also support industry participation in organizations that promote the debate of effective multicultural marketing, such as the ANA's AIMM, The Conference Board, or The Collage Group." Take five minutes to read this great article. Thanks for the mention, Isaac Mizrahi! https://lnkd.in/eSJhpKXS #culturalfluencymakers #culturalfluency #marketing #mrx #culture #marketresearch #marketingandadvertising #consumerinsights #purchaseintent #revenuegrowth #businessimpact

🌐 International Expansion in Pharma Media: International media agencies have transformed over the past five years, with global holding companies seeking to capture emerging markets. Discover the reasons behind this, the objectives and the pitfalls. 🤔 Impact on Pharma Media: As global holding companies enhance their international media capabilities, what will be the long-term effects on local agencies and client choices? #solli #solliglobal #globalpharmamedia #PharmaMedia #MediaStrategy #GlobalExpansion

Calling all young professionals to join our roundtable at the Marketing Insights Event / MIE '24 Within market research, innovation is always at the forefront. But how do you, as a young professional, navigate this? In an industry saturated with structures and seasoned experts, how do you make sure your innovative ideas get heard? How do you rise above the noise and really make some impact? In this session, we’ll unravel the threads of innovation - defining it in your professional context, overcoming obstacles and ensuring your innovative ideas are successfully implemented. Are you ready to amplify your voice and leave a lasting impression? Don’t miss the opportunity to connect, learn and grow - together with other young professionals from SMART onderzoek - Estefania Parra Salazar and Julie Hendriks

#Innovation takes its first breath in the fertile ground of curiosity, where creativity and necessity intertwine, giving rise to the seeds of change. It is inspiring to work in environment that embrace change and embrace #media #support as an ocean of choices and opportunities. In the first fourth months of 2024, Thomson Foundation initiated several programs for our media partners in Western Balkans and Central Eastern Europe, that are adaptive and innovative by nature: 🎯 Business Innovation Synergizer – to support media to implement their business, audience engagement and development strategies. This program sublimes Thomson's accelerator programs experience, ongoing trends in media industry, applied research inputs and learning-by-doing approach. Currently we pilot this with 8 media outlets in the Western Balkans. 🌀 Validation Booster – structured five-step program to support media professionals, outlets, and content producers to validate their ideas and learn how to pitch them and get support for implementation. Currently we pilot this in the WB with 12 media partners and aim to expand it in wider regions. Call for the new cycle of support in WB is still open: https://lnkd.in/d_JvSGPn 🌪 Executive learning series for decision-makers in media organisations to infuse them with strategic-thinking approaches, tools and overly challenge the way of how they re–think the future. Investing in agents of change, individuals that can facilitate internal dynamics in their media, is one of the essential goals for us. So far, 25 professionals from 13 countries are part of this groundbreaking program. 🔎 We do, we learn, and we also do share. Using Journalift as a knowledge hub, we also introduced many illustrative sections like the one with case studies including our media partners development paths and successes: https://lnkd.in/dgnScnN3 Our team in Western Balkans and Central Eastern Europe never sleeps, while re-thinking current and planning new programs. Stay tuned. Anisa Curraj Ilcho C. Maja Vasic-Nikolic Sanja Lazic Nermina Sadikovic Asya M. Olsa Popa Vanja Kosović

Today marks the tenth anniversary of my second stint at Bauer Media Group. Can’t quite believe it’s been a decade – a shift that’s included four roles, two global transformation programmes, contact with most of Bauer’s 107 brands, support from the most creative and inspirational talent, a stint as chair of (and five years on the committee of) the BSME - The British Society of Magazine Editors, countless algorithm changes, a master’s degree in senior leadership via the brainfarm that is the Bauer Media Group - Academy, and the unquenchable resolve to evolve, resharpen and keep learning.   In a volatile, uncertain, complex and ambiguous publishing environment (and wider world), the one constant is change. A cliché, but true. I’m lucky enough to work with the most brilliant colleagues, who together shape what high-quality storytelling looks like in this fluid, ever-changing landscape. It’s never-ending and the flux can take its toll; we keep going because we believe in putting brilliant, trusted journalism at the heart of what we do – aligning digital best practice with our core editorial values.    I’m grateful to Bauer Media and my boss Charlie Calton-Watson, in particular, that I’ve been able to remain close to the motoring sector about which I’m so passionate, while leading the digital content teams in the UK. The automotive industry is going on a journey as bumpy, and exciting, as our own and I’ve loved meeting the industry insiders, reporting on trends and testing hundreds, and maybe even thousands, of cars since 2014 to experience the transformation unfold on four (and occasionally three) wheels.    It’s been a privilege to have a ringside seat in both industries, as they prepare for more innovation: from digital and economic forces, disruptive technologies and competition from new and sometimes surprising quarters. Here’s to the next 10 years. I think the coming decade is going to be just as busy as the last!

Influence isn’t what it used to be, and in the latest research conducted by The Growth Distillery, and Ogilvy Australia, we look at why most of the marketing world has it wrong. You can download ‘The Influence Codes’ here: https://lnkd.in/g-b5e6py

Join the Conversation with Jack Myers at Cannes Lions International Festival of Creativity! With a rich history of educating the marketing community on the impact of technological and generational transformation, Jack Myers is once again at the forefront of future-focused business innovation. This year at Cannes Lions, Jack is meeting with leaders who are pioneering AI-based programs and initiatives that advance creativity, empathy, intuition, and social responsibility in business. This aligns perfectly with the theme of his upcoming book, where he explores the vital role of humanity in a world increasingly defined by machine intelligence. The role of humanity in our AI-driven future is an urgent and compelling topic. Cannes is the ideal place to have these discussions, and Jack welcomes conversations with innovators and thought leaders ready to share their inventions, insights and case studies. If you're working on groundbreaking AI initiatives and want to contribute to this important dialogue, reach out here or at jack@mediavillage.org to schedule an interview or meeting. Let’s shape the future together! https://lnkd.in/gj3yqCBF MediaVillage.org Association of National Advertisers 4A's IAB Disney Advertising VML GroupM dentsu Media IPG Mediabrands Publicis Media Stagwell Horizon Media egta Mi3Australia RTL Group Comcast NBCUniversal Paramount Advertising Fox Entertainment Nexstar Advertising New York Times Advertising Microsoft Amazon Ads Apple Connected Women Leaders #CannesLions #AI #Creativity #Empathy #BusinessInnovation #JackMyers #FutureOfWork #

🌟 Discover our 11 nominations for the #AMEC Awards 2024! 🌟 These nominations reflect our teams' commitment to pushing the boundaries of measurement and performance evaluation in communication. Here are some of them: 🏆 Best measurement on a budget: The 2024 European Elections – in partnership with the Fondation Jean-Jaurès: fueling political and public debate through an independent media coverage study based on Onclusive's UBM benchmark indicator. 🏆 Best use of a measurement framework: Collaboration with TELUS and LHR to improve their PR performance evaluation and stakeholder analysis. 🏆 Best use of integrated communication measurement - with Heathrow and TELUS: Using innovative approaches to place stakeholder attitudes at the heart of their communication strategy. 🏆 Best use of measurement for a single event or campaign: "FELINES" exhibition at the Museum national d'Histoire naturelle – Developing its audience and raising awareness about conservation. 🏆 Best use of social media measurement: Social media performance analysis with Go.Compare, thanks to powerful data-driven insights. 🏆 Innovation award for new measurement methodologies: Successful attribution analysis with TELUS and Heathrow. A huge thank you to our exceptional partners for their trust and collaboration! It's an honor to be recognized alongside you. #AMECAwards #Communication #DataDriven #MeasurementExcellence #PR #UBM #Innovation #Onclusive