Phil Mc Mahon’s Post

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Retail Specialist @ Really Good Culture | Retail insights, Sales growth

Ever been glad to own a hoodie? Or steal one from a boyfriend? (That is actual theft, by the way, ladies!) Well, did you know you've got one particular sportswear brand to thank for that? (See end of post for explanation👇🏼📌) Possibly my favourite sportswear brand ever (I grew up watching American 80's movies 📼, the brand was hard to come by in Ireland 🇮🇪, and everything just looked so cool), Champion is making waves this summer with major strategic moves that cement its legacy and pave the way for future growth. 🫱🏻🫲🏽 The brand is set to join the portfolio of Authentic Brands Group, enabling it to expand its global footprint and leverage ABG’s brand-building expertise. 🛍️ It launched an exclusive concession at Selfridges London a couple of weeks ago, showcasing its most elevated products. 🏈🏀🌭🍻 And, in a slick nod to its sports heritage, Champion is transforming Harry Gordon’s Bar & Kitchen (also in Selfridges) into a sports-themed bar for two months. This takeover will immerse customers in a nostalgic journey through sports history, perfectly timed with 2024's stacked summer of sport. I’d love to see them make a move into elite level European football kit supply in the coming years. And the noise surrounding Nike at present isn’t exactly ideal… Imagine Paris Saint-Germain x Champion…⚽️🏆 #Champion #AuthenticBrandsGroup #Selfridges #Sportswear #Fashion #Retail #BrandInnovation #Football 📌 Champion produced the first hooded sweatshirt in 1934 for the University of Michigan. It was known as a “sideline” garment and was designed for keeping warm between active periods.

  • Collage of Champion sportswear history and branding. Includes a vintage advertisement promoting Champion workout wear, showcasing their iconic logo and slogan 'Serious Workout Wear for the serious athlete.' There is also a close-up of a person wearing a blue Champion hoodie, and a menu from a sports-themed bar highlighting items like 'The Champion Hot Dog' and 'Sideline Sliders.' The bottom section shows a modern Champion retail store interior with clothing displays and a nostalgic comic strip titled 'The Champion Knitwear Line.' Another image shows hands holding a burger and a hot dog with Champion branding.

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