Designing Napata Co.’s Exhibit for the upcoming TDS Expo, The Design Show Egypt 22 - 24 May 2024, posed an exciting challenge. Our primary goal for Napata was to create an immersive "maquette" like experience, where stepping into the booth would feel like entering a magnified architectural physical model. In line with this vision, we made the deliberate choice to make the display entirely monotone. This decision aimed to provide visitors with a unique environment where Napata's products would be the sole colorful elements, accentuating their presence within the exhibit.
Additionally, we were steadfast in our commitment to sustainable exhibit design principles. To achieve this, we carefully examined the lifecycle of each element, from its arrival at the expo to its post-exhibition phase, with the aim of minimizing waste production.
REBLOX:
One key feature was the "REBLOX wall, constructed entirely from recycled plastic building blocks. These blocks were not only environmentally friendly but also rented, allowing for their potential reuse in future events or their return to the REBLOX initiative after the exhibition concluded.
Reusable Gravel:
Moreover, the gravel flooring in the exhibit was sourced with post-expo plans in mind. As Napata uses gravel in crafting terrazzo molding for its products, we aimed to repurpose this gravel for its continued use.
Reusable Plywood:
Similarly, all plywood used in the flooring of display zones, reflecting Napata's expertise in outdoor furniture, would later be repurposed and integrated into the company's furniture-making process.
We made it our goal to adhere to sustainable exhibit-making principles, ensuring that our design had minimal environmental impact.
#a_for_arch #a_for_arch_exhibition_design #Napata #Reblox #Sustainability #Expo #TDS #TDSEgypt