⚡ Phil Russell’s Post

👩🎨 Day 8 of being creative (potentially) every day—with v0's help—for #WeirdWebOctober. For today, the theme was: 'Social' This gave me the idea to depict the overall chaotic energy of the many social media networks we partake in 🫠 I started the prompts pursuing a very different concept but was struggling to make the animations work. The roadblock, in this scenario, actually helped me pivot into the current direction. AI or not, reminder to always leave the door of discovery ajar! 🤖 check it out? https://lnkd.in/eQDKwYFi

Why the f*ck is my fyp covered in AI dolphins? There truly is never a dull moment over on TikTok. For those of you who aren't chronically online, but want to keep in the loop, here are the three trends that have been gracing my screen this past week. 1. I JUST WANT TO BE YOUR SYMPHONY 🎶🐬 (the girls that get it, get it). This meme combines Clean Bandit's song "Symphony", an AI image of dolphins, and text that I can only describe as grim. It's PEAK Gen Z humour, but I honestly can't even explain it. If you want to get a feel for this trend, you'll have to pop on TikTok and do some scrolling. 2. Did you know you only have 30 minutes? That's what the audio of this trend tells us, with creators lip-syncing to the sound while adding text to the screen. The crux of the joke is situations where you're running out of time, and people are getting niche with it. It really encapsulates my generation's feeling of impending doom. This is trend is perfect for if your brand has a relatable/funny content pillar. 3. Caught running from the police. Gen Z obviously have a love-hate relationship with the cops. In this trend, users are running from the camera with text stating: “I’m running from the police but I hear… *insert ultra-specific compliment.*” I haven't really seen that many brands hop on this one. To be honest, it’s nearly at the end of its cycle so if you haven’t jumped on it now, you’ve probably missed the boat. This week’s TikTok trends have to be the toughest ones I’ve ever had to describe. I mean, AI dolphins, seriously? Make sure to follow, to keep up to date 🫶 #socialmediamarketing #digitalmarketing #socialmediamanager #socialmediastrategy #sociamediatrends #tiktokmarketing #tiktoktrends #internetculture #digitalmarketingagency

Unlock the potential to earn with Ossa, the AI tool designed to transform your scripts into visually captivating videos. Choose the voice and style that best suits your project, from showcasing the elegance of various dog breeds to any concept you imagine. With just a few clicks, your ideas become stunning videos ready to enchant viewers across social media. Plus, get a chance to be part of TikTok's exclusive creativity beta program. Join the ranks of the creative elite. Interested? Comment "OSSA" for your key to success. #ai #aitool #OssaAI #aienthusiast #videocreation #businessowners #socialmediamarketing #TikTokbeta #digitalmarketing #contentcreators

The Video I Just Posted... It's Not Perfect! The ZAGG Instagram video isn’t perfect - we know that. But we also know exactly how it will perform in front of an audience—not based on feelings or personal experience, but on facts and data. With the Neurons AI heatmap, we know precisely where to focus our improvements. No more guesswork, no more gut feelings—just actionable insights grounded in real audience data. This allows us to refine every second, every scene, and be guided by where attention truly lies. SCENES has been using Neurons AI for over a year now, and it's become an essential part of creating visual content that truly works. So why don’t we change the video to perform better? We might, but from a creative perspective, we kind of like it the way it is. And the key difference is that now we know exactly what the "cost" of not being perfect will be. And to me, that’s pretty perfect.

A Goat On Stage - Why Gimmicks Only Kinda Work 🐐 Years ago, an actor I worked with saw a production that featured a live goat on stage (no, this wasn’t "Who is Silvia?"). He noted that the goat stole all the attention, diverting focus from the actors. His argument was that the goat was 'totally present,' unlike the actors. 🤔 If this is true, should we fill the stage with goats to sell out the Mark Taper Forum? 🤑 Obviously not. The goat drew attention because it was novel—a gimmick. But that novelty wears off quickly. No one pays $200 a seat to watch a petting zoo. 🐑 Once the novelty fades, we're back to the core challenge: presenting something truly engaging. There's no way around it—we need a performance that moves us as human beings. There are no shortcuts. As marketers, we can be tempted by shortcuts too. AI can help write emails, automation can time our messages perfectly, and geotargeting can find the right audience. But without a compelling story, these are just gimmicks. They might work once, but they’re unsustainable. Gimmicks aren't easy—they require creativity. But they're still the easy way out. At the end of the day, we need to tell a story that resonates. 📖✨

On video, people say what they *really* feel 👀 That's why Plot developed AI Video Social Listening, an AI-powered search feature that can search all of TikTok & IG and translate the convos people are having into actionable & relevant insights – even if the post didn't tag you 🤯 It's unstoppable. Watch as we give it a whirl with the most delicious fandom... Feastables 🍫 Experience the future of social listening for yourself – book a demo with Plot today ↓ https://lnkd.in/gs-6_f_d

How Arcads AI Turns Your Ideas into Realistic UGC Ads in Minutes Want ads that look authentic without breaking the bank? Arcads AI makes it simple. Here’s how: 1. Head to Arcads: Log in to their website. 2. Write Your Script: Use Claude to craft the perfect ad script. 3. Plug It In: Copy and paste your script into Arcads. 4. Pick Your Star: Choose a virtual actor that fits your brand. 5. Hit "Generate": Watch your ad come to life. 6. Share It: Download and post your shiny new video across social media. No pros needed—just pro results!

Regarding the future of content, the changes in consumer behavior among children aged 12 and below to favor user-generated content over material from corporate television (that includes all the large streamers) is perhaps a more urgent cause for concern than generative AI, which has gotten most of the news. In the end, the consumer determines the flow of value and consumers are speaking very loudly with their attention - on Roblox, Tik Tok, Youtube Shorts, and maybe to a lesser extent, Meta's Horizon worlds. The business of content is changing in a very fundamental way. Do you have similar or contrary data? Do share your thoughts in the comments.

An amazing and controversial year for #generativeAI and #AI. Working responsibly with AI systems does not come easy. For all the brave ones who are testing systems, others who are breaking them, those creating community around open source ML models, those creating new work that challenges us to look, feel and think differently, those finding a way to support the development of AI systems that solve human problems, and those developing AI systems with all these things in mind, may you lead the way for us and continue to inspire. Who am I missing? Michael Running Wolf Caroline Running Wolf Noah Brunn Dan Jackson Claudia Krebs Philippe Pasquier Kevin Friel Kris Krüg ♾️ sev geraskin Brittney Smaila Lucas Wright Frederik Kjaer Svendsen James Rout, PhD Walker Rout Kushal Goenka Steve DiPaola Yangos Hadjiyannis Juliana Loh Jun Zhang Vanessa J Sanchez Shahriar Hossain Procheta Nag 🥽Siobhán Wittig McPhee Jon Festinger Saeed Dyanatkar https://lnkd.in/gCNQ-stT

🎥 Master the Art of Short-Form Video Magic Attention spans are shorter than a goldfish’s memory these days, so keep your videos snappy, trendy, and totally scroll-stopping! Platforms like TikTok, Instagram Reels, and YouTube Shorts are where the party’s at. Pro tip: dancing cats 🐱 + viral music 🎶 = guaranteed success! #ContentIsKing #TikTokMadeMeDoIt 💬 Be the Social Butterfly You Were Born to Be Stop ghosting your followers 👻 and start chatting like you’re at a virtual cocktail party 🍸! Reply to comments, slide into DMs (professionally!), and sprinkle in user-generated content for that warm and fuzzy community vibe 🥰. Remember, authenticity is the new black 🖤. #EngagementTips #BuildCommunity 🤖 Channel Your Inner AI Wizard Use AI-powered tools to dig through the data like a digital Sherlock Holmes 🔍. Find out when your followers are awake (probably doom-scrolling at 3 a.m. 👀), what they love, and what makes them hit that "like" button 👍. Then post like a boss 🕶️. #AI #PostSmarterNotHarder ✨ Follow these tips ASAP, and you’ll be social media royalty in no time 👑! https://lnkd.in/gvfiWQWd #Outsource #SocialMedia #SocialMediaContent #SocialMediaManager