Hold onto your highchairs - it's Team Piccolo at the Tesco accelerator Networking event 🚀 We're still over the moon to be the FIRST ever baby food brand in the Tesco Accelerator, and it was great to embrace it at this event 🙌 If you haven't heard of it already... Tesco are lifting up brands and highlighting innovation that will make families lives easier (and healthier)! From motivating panels, passionate talks, to moving brand stories and Q&A's, it was a jam packed day 😎 It was great to hear from other brands how they have made moves in Tesco and upped their game in the category. One thing we are all passionate about is driving innovation in our categories for the better 🌎 We joined other challenger brands such as Mockingbird Raw Press, PerfectTed, JNCK Bakery, Bold Bean Co | B Corp™, Pooch and Mutt, and many more! Thanks to Tesco for hosting a great day 🙌 #tescoaccelerator
Piccolo (Organic Baby & Toddler Food)’s Post
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As we head into Q4, here's what is going on across the industry... 🚽 Gen Z is highly influenced by digital content, which is why Unilever is targeting this generation with cleaning content through its Cleanipedia channel. 🥜 PepsiCo grows its multicultural snack portfolio with $1.2 billion Siete Family Foods acquisition. 💚 Target is rolling out 150 themed products as well as dedicated shop-in-shops and in-store events ahead of the Wicked film release next month. 🚮 The Coca-Cola Company in Canada is tackling plastics floating in the Great Lakes region with drones. The brand is partnering with non-profit Pollution Probe for this project. 💲 Retail insights and analytics company Crisp has closed $72 million Series B equity funding to develop new ad launching features and functionalities. 📦 DoorDash adds new capabilities for CPG partners with offsite capabilities and sponsored brands for curated product exposure. 💗 Asda has kicked off its annual tickled pink campaign in support of Breast Cancer Awareness Month. The effort includes more than 200 products with a pink packaging makeover. ✨ On October 1st, Walmart Data Ventures held its second annual Inspire event bringing together 1,200 suppliers and merchants to introduce new opportunities and discuss first-party insights. 🎙 New podcast episode with Lluc Martinez and Marc Redl diving into out of home drops this Friday! Follow us for more daily insights 🔔 #CPG #News #Headlines #IndustryNews #Updates #Retail
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What’s the fairest way to share a bar of Dairy Milk? 🤔🍫 Cadbury UK’s latest campaign, Made to Share, has a playful take on generosity, celebrating those everyday heroes who often go unnoticed - whether it’s the designated driver, the holiday planner, or the one who always brings the snacks. The limited-edition packaging turns sharing into an experience, offering fun ways to split a bar as a little thank-you to the people who make life sweeter. The campaign spans digital, social, TV, retail, and OOH, with strategic placements near supermarkets and airports to spread the message of kindness. As part of Cadbury’s 'Generosity' brand platform, this campaign follows in the footsteps of past purpose-driven initiatives, like their 2019 collaboration with Age UK to tackle loneliness. But this time, they’re adding a playful touch to the mix, proving that even small gestures can make a big impact. What do you think... who in your life deserves a Dairy Milk? 😋👇 #CampaignOfTheWeek Mondelēz International
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Is now the moment for challenger brands to bring something new to grocery shelves across the UK?? 🚀 Over the past few weeks there has been a flurry of announcements about new incubators and programmes to support challenger brands like Three Robins to make the jump into larger retail. ICYMI: ⚡️Waitrose & Partners: Their new scheme, BrandsNew, will offer support to small brands to navigate a supermarket listing and help get them on shelf. ⚡️Ocado Retail: Ocado has partnered with IND!E pop-up to launch a shop-in-shop for emerging brands to be showcased within their platform before potentially becoming direct suppliers to Ocado. They have also just launched Roots, a new accelerator programme open to new suppliers launching on Ocado. ⚡️Co-op: A new accelerator scheme will run alongside their existing Apiary programme for new challenger brands and will provide brand development support, masterclasses and mentoring support from bigger existing suppliers. 🏴 and an extra bonus if you’re a Scottish company like us... Scotmid Co-operative: Scotmid have teamed up with Scotland Food & Drink to open their “Scottish Favourites” competition where brands can pitch for a listing in Scotmid’s stores early next year. Let me know if I missed out any others, and if you're a new food and drink brand then I recommend checking them out (links in comments)👇 (the picture is a throwback to our very early days and one of the three robins helping to put price tags on our cartons as they went on shelf at our first ever stockist in Edinburgh) #foodanddrink #challengerbrands #incubator
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We had a great afternoon yesterday! Happy to get some insights on the direction Albert Heijn is going to align Food & Tech more and more with a high focus on impactful innovations and scalability. With Xomnia we strive to accelerate these ambitions with our ongoing partnership within the Data & Analytics teams. For more info on how we do this, see the comment section #proudpartner #collaboration #dataplatform
Yesterday Lars and myself were invited to the AH Technology Partner Event by Ahold Delhaize. It was an inspiring day and showed once more why Albert Heijn is marketleader in the Netherlands. A true Food & Tech company, front runner in the field of Data, Digital & Tech. I’m extremely proud of the partnership between Xomnia and Albert Heijn and our contribution to the transformation from perceiving technology as a tool to an enabler for real impact. Special thanks to Elizabeth, Howard & Jasper! #AHTechnology #FoodTech #TechforImpact #partnership
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Forget winning an NTA – we’ve just bagged the ultimate prize... (no, not a full night’s sleep) - we are officially an Ocado Roots Champion! 🎉 🙌 Ocado Roots is basically like parenting, but for challenger brands. It’s all about nurturing them, helping them grow, and giving them the tools to succeed (without the tantrums) 😉 🌱 As one of 10 champions, we get to help mentor 100+ challenger brands, guiding them on: 🌿 Build sustainable practices (just like that dad using his reusable carrier's) 🌿 Stand out in their industry (like your toddler in a quiet coffee shop) 🌿 Grow big and strong (without needing a snack every 5 mins) Helping others grow is what we do best – because both parenting and building a brand are way easier when you’ve got backup 😉 💚 #OcadoRoots #GrowTogether
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The Golden Arches: A Symbol of Growth, Innovation, and Success 🌍🍔 McDonald’s journey from a small burger joint to a global fast-food empire is a masterclass in business growth, adaptability, and customer focus. Here’s what makes their success story truly iconic: 1️⃣ Global Consistency with Local Flavor: McDonald’s strikes a perfect balance by offering universally loved products while adapting menus to local tastes—like the Maharaja Mac in India or Teriyaki Burgers in Japan. 2️⃣ Technology as a Growth Driver: From mobile apps to self-order kiosks and delivery partnerships, McDonald’s leverages technology to redefine customer convenience and enhance user experience. 3️⃣ Commitment to Sustainability: Leading the charge in sustainable practices with eco-friendly packaging, renewable energy initiatives, and ethically sourced ingredients. 4️⃣ Continuous Reinvention: McDonald’s never stops innovating—introducing healthier menu options, modernizing outlets, and focusing on digital engagement to stay relevant in a dynamic market. 5️⃣ Community and Impact: Programs like Ronald McDonald House Charities showcase their dedication to giving back and creating a meaningful social impact. Their journey highlights that adaptability, innovation, and a strong customer-first approach are the foundations of enduring success🚀 What lessons do you think businesses can take from McDonald’s growth story? Share your thoughts below! #BusinessGrowth #Leadership #GlobalSuccess #Sustainability #Innovation #CustomerExperience #Strategy #Inspiration #McDonalds #FastFoodRevolution #India #World #EarthSummit #G20
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🍔 McDonald’s next move: Fueling growth in a shifting landscape 🍟 McDonald's knows that staying ahead in the fast-food industry means more than just keeping up. With initiatives like the $5 Meal Deal and expanding the 4Ds—delivery, digital, drive-thru and development—McDonald’s is creating convenience and value for customers everywhere. Year after year, it remains in the Kantar BrandZ Top 10 Most Valuable Global Brands, thanks to its focus on what matters most to consumers: great taste, affordability and seamless access. Kantar BrandSnapshot highlights that McDonald’s brand is Meaningful, Different, and Salient—always top-of-mind, fitting seamlessly into everyday life, and standing out from the rest. McDonald’s isn’t afraid to evolve—it’s finding new ways to bring its core offerings to life while making sure every consumer sees the value. 🚀 Ready to see how McDonald’s continues to leap ahead, even in challenging times sweeping the fast food industry? Check out our latest article 👉 https://lnkd.in/eBtv77FZ #KantarBrandZ #BrandSnapshot #McDonalds #GrowthStrategy #FastFood #BrandEquity #KantarMarketplace
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🍔 McDonald’s next move: Fueling growth in a shifting landscape 🍟 McDonald's knows that staying ahead in the fast-food industry means more than just keeping up. With initiatives like the $5 Meal Deal and expanding the 4Ds—delivery, digital, drive-thru and development—McDonald’s is creating convenience and value for customers everywhere. Year after year, it remains in the Kantar BrandZ Top 10 Most Valuable Global Brands, thanks to its focus on what matters most to consumers: great taste, affordability and seamless access. Kantar BrandSnapshot highlights that McDonald’s brand is Meaningful, Different, and Salient—always top-of-mind, fitting seamlessly into everyday life, and standing out from the rest. McDonald’s isn’t afraid to evolve—it’s finding new ways to bring its core offerings to life while making sure every consumer sees the value. 🚀 Ready to see how McDonald’s continues to leap ahead, even in challenging times sweeping the fast food industry? Check out our latest article 👉 https://lnkd.in/erQpSxmH #KantarBrandZ #BrandSnapshot #McDonalds #GrowthStrategy #FastFood #BrandEquity #KantarMarketplace
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🍔 McDonald’s next move: Fueling growth in a shifting landscape 🍟 McDonald's knows that staying ahead in the fast-food industry means more than just keeping up. With initiatives like the $5 Meal Deal and expanding the 4Ds—delivery, digital, drive-thru and development—McDonald’s is creating convenience and value for customers everywhere. Year after year, it remains in the Kantar BrandZ Top 10 Most Valuable Global Brands, thanks to its focus on what matters most to consumers: great taste, affordability and seamless access. Kantar BrandSnapshot highlights that McDonald’s brand is Meaningful, Different, and Salient—always top-of-mind, fitting seamlessly into everyday life, and standing out from the rest. McDonald’s isn’t afraid to evolve—it’s finding new ways to bring its core offerings to life while making sure every consumer sees the value. 🚀 Ready to see how McDonald’s continues to leap ahead, even in challenging times sweeping the fast food industry? Check out our latest article 👉 https://lnkd.in/eBSMKpqf #KantarBrandZ #BrandSnapshot #McDonalds #GrowthStrategy #FastFood #BrandEquity #KantarMarketplace
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🍔 McDonald’s next move: Fueling growth in a shifting landscape 🍟 McDonald's knows that staying ahead in the fast-food industry means more than just keeping up. With initiatives like the $5 Meal Deal and expanding the 4Ds—delivery, digital, drive-thru and development—McDonald’s is creating convenience and value for customers everywhere. Year after year, it remains in the Kantar BrandZ Top 10 Most Valuable Global Brands, thanks to its focus on what matters most to consumers: great taste, affordability and seamless access. Kantar BrandSnapshot highlights that McDonald’s brand is Meaningful, Different, and Salient—always top-of-mind, fitting seamlessly into everyday life, and standing out from the rest. McDonald’s isn’t afraid to evolve—it’s finding new ways to bring its core offerings to life while making sure every consumer sees the value. 🚀 Ready to see how McDonald’s continues to leap ahead, even in challenging times sweeping the fast food industry? Check out our latest article 👉 https://lnkd.in/ecayGymi #KantarBrandZ #BrandSnapshot #McDonalds #GrowthStrategy #FastFood #BrandEquity #KantarMarketplace
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