Drew Pickard’s Post

BIA Advisory Services forecasts a leap to $171B in U.S. local ad spending by 2025, despite a slight dip including political ads! Digital media is set to overtake traditional, capturing 52% of the market. #MediaTrends #Advertising2025 #LocalAdBoost

Delve deep into the dynamics of advertising expenditure in the United States with AppLixir's comprehensive analysis, shedding light on the key players and prevailing trends. In an era of increasing complexity and fragmentation, understanding the distribution of advertising dollars across various mediums is paramount. With digital platforms emerging as the frontrunner, traditional mediums like television and print media continue to hold their ground, catering to diverse audience preferences and consumption habits. https://lnkd.in/e9nNVuZB

“Cheap” and “reach” are typically favored terms among #advertisers. But taken together, they spell the next potential target for the digital ad industry to weed out. “Cheap reach” refers to a subset of digital ad inventory that may be often overlooked — literally — and may be a necessary new taxonomy to prevent legitimate publishers from getting caught up in the crackdown on made-for-advertising sites. In the video below, Digiday media editor Kayleigh Barber helps to break down what cheap reach is, why this inventory category was created and why advertisers are not yet scrambling to excise it from their ad buys. Read more: https://buff.ly/3v7kr6X Video by Tim Peterson

4 factors supercharging ad spend the rest of 2024 https://ow.ly/StwP50Tm77e

Ad spending in the U.S. is on the rise, expected to increase by over 9% in 2024, and that's not counting political or Olympic spending! Advertisers will likely be experiencing some higher costs as a result, so plan accordingly! #USAdGrowth #AdBoom2024 https://loom.ly/u0Tzx7A

Let’s talk about The Trade Desk (TTD) and their latest contribution to the world of advertising—what can only be described as a budgetary black hole. In their infinite wisdom, TTD has rebranded their “Audience Let’s talk about The Trade Desk (TTD) and their latest contribution to the world of advertising—what can only be described as a budgetary black hole https://lnkd.in/gSJw3B-N

New Infometrics analysis shows digital ad spending is larger than all other ad spending on other media types - a trend that first occurred in 2021. Using long term data compiled by Brad Olsen, we've assessed that ad spending as a proportion of GDP is at its lowest in recent years since at least the 1960s

CTV ad spending will be buoyed by political and Olympic ad spending: What other trends will drive US ad spend growth in 2024? Advertiser Perceptions' inaugural US Ad Market Outlook has the answers. https://lnkd.in/en5sUgs7

"The 2024 digital landscape rewarded flexibility, unconventional media planning, and data-driven strategies while highlighting the need for adaptability. Hybrid ads, SPO, and bid stream data stretched budgets and reached voters effectively, while audio limitations, team conflicts, and bloated digital media programs underscored where improvement is needed." The Digital Advertising Winners and Losers of '24

$22 billion. That’s a lot of wasted advertising!  This chart hits you in the face like a tonne of bricks! 🧱 Essentially, from the research conducted by The US Association of National Advertisers, for every $1,000 'spent' on ads only $360 could be observed to be 'true ad spend'. Their estimates indicate that $22 billion was wasted on advertising in the US alone. The programmatic ad market continues to be ripe for an overhaul, yet it isn’t one that is likely to occur anytime soon. In this industry, it’s crucial to ensure every dollar spent yields optimal results. Not just crucial for us; it's equally significant for the brands we serve. Check out this insightful write-up by Cameron Armstrong on LinkedIn: https://lnkd.in/gACxq54T #Advertising #Marketing #Insight