Picketa Systems’ Post

Gamifying Software in Agriculture: Unlocking Engagement Through Dopamine and Competition ◼︎◼︎◼︎ Agriculture is rooted in utility and value, but what if we could combine that with the engagement drivers of the tech world? Think about the dopamine-fueled design of software like Peloton, which keeps users coming back through psychologically savvy features and functionality. Now, imagine if the same was done more consistently with agricultural software—competing with peers on efficiency, tracking performance in real-time, and benchmarking output amongst farmers or agronomists. In this article, I highlight how gamification could enhance value creation of agriculture software, through boosting engagement, driving productivity, and ultimately delivering even more value to farmers. Curious about how John Deere, TELUS Agriculture, Ever.Ag and others could capitalize on this? Dive into the full article to see how agriculture can tap into these concepts to drive value and engagement. #agtech #agribusiness #agriculture #innovation #strategy Upstream Ag Insights

Unlock Higher Yields with Precision De-Coring! Stay ahead in today's competitive market by implementing real-time data analytics to track and control your de-coring process. Enhance your yield, product quality, and reduce costs with immediate adjustments and consistent high standards. Discover more with Extractacore. #DataAnalytics #FoodProduction #YieldMaximization #QualityControl #Extractacore #freshproduce #lettuce #agriculture #foodprocessing #agtech #fanuc #automation

✨🚜 Exciting News: Packhouse Pro is Finally Here! 🚜✨ I'm thrilled to announce the launch of Packhouse Pro, an innovative solution designed to streamline your agricultural operations from the field to delivery. 🌾 Key Features: Seamless Product Tracking: Capture every product detail from the field to its destination. Efficient Stock Management: Keep accurate records of product and packaging inventories. Detailed Reports: Gain insights into block or field productivity. Professional Delivery Notes: Generate comprehensive delivery notes for dispatch. Quick Access: Easily check the availability of products from each block for order packing. In-Depth Analysis: Detailed reporting on every aspect of the workflow, from harvest to delivery. With Packhouse Pro, managing your agricultural processes has never been easier. Whether you're looking to enhance efficiency or gain deeper insights into your operations, Packhouse Pro is your go-to solution. Let's revolutionize the way we handle agricultural products! 🌱🚀 #AgTech #Innovation #Agriculture #ProductLaunch #FarmManagement #EfficientFarming

If you are building digital AgTech for small-medium farmers, you need to take care of lots of nuances. I iterate again and again that we need to enhance role of agronomist and other core knowledge stakeholders in building products. While analyzing a set of farmer feedbacks, I stumbled upon this one (see picture) - these nittigrities, for instance, simply excludes a lot of farmers. Given that they already lag in digital and data skills, it is very difficult for them to play around such tech lock-ins in the advisory apps. I am sure, if we include core knowledge stakeholders in design process alot of this can be sorted. #AgTech #Agriculture #Digitalization #Innovation #UserCenteredDesign

What I find most fascinating about #AgPilot by our partner Headstorm is its ability to convert raw data into actionable insights instantly. This transformation is significantly boosting the productivity of agronomists and retailers alike. For instance, leveraging real-time weather data to influence crop health and management decisions, as well as integrating seamlessly with backend systems like ERP for enhanced inventory understanding. The result is a proactive, well-informed, and collaborative team member in #AgPilot. Truly impressed by the impact #GenAI is having on the agricultural sector. #Agriculture #Innovation

How do we enable farmers to make data-driven decisions about crop inputs? It's crucial that their most trusted information sources actively utilize the data that supports these decisions. By integrating multiple data types, such as historical farm records, soil compositions, weather patterns, and agronomic studies, farmers can more effectively determine which inputs to purchase, when to apply them, and in what quantities. Why then do Ag Retailers tell us they are hesitant to promote the use of field data management software (FDMS) platforms to their customers? We recently surveyed 475 Ag Retailers across North America, including location managers and sales agronomists. The single biggest impact on an Ag Retailer’s willingness to recommend an FDMS platform to their customers was the level of confidence retailers had that farmers would be happy with the results of using the software. If you are developing software to help retailers and farmers make data-driven crop input purchasing decisions, the next question is: What should you do to strengthen their confidence in your software? Reach out to Krista MacLean to see how our research for Retailer Advocacy – Digital Ag could be an asset for software providers to build support for your digital ag tools. Ever.Ag TELUS Agriculture & Consumer Goods Tronia Systems Ltd. Agvance Ltd. Agworld Proagrica Ag Leader Technology JCA Technologies - a PTx Trimble Company CNH Industrial Climate Syngenta xarvio® Digital Farming Solutions Syngenta John Deere AGCO Corporation

In the 21st century, the agricultural landscape is evolving rapidly, driven by technological advancements and the ever-growing need for efficiency. One of the most transformative tools in this evolution is the website. While traditionally associated with other sectors, websites have become indispensable for modern agriculture, offering a multitude of benefits that contribute to the industry's growth and sustainability. 1. Access to Information In an era defined by information abundance, websites serve as invaluable repositories of knowledge for farmers, agronomists, and stakeholders across the agricultural value chain. From crop management techniques to market trends, weather forecasts to pest control strategies, websites provide instant access to a wealth of information that empowers decision-making and fosters innovation. 2. Market Reach and Visibility For farmers and agribusinesses, establishing a strong online presence is no longer a luxury but a necessity. A well-designed website acts as a virtual storefront, enabling producers to showcase their products and services to a global audience 24/7. Whether selling fresh produce, agricultural equipment, or agritech solutions, an online presence expands market reach and enhances brand visibility, driving sales and fostering business growth. 3. Direct Communication Channels Websites serve as powerful communication platforms, facilitating direct interaction between farmers, suppliers, buyers, and consumers. Through features such as contact forms, live chat, and newsletters, stakeholders can engage in real-time conversations, exchange feedback, and build lasting relationships. This seamless communication fosters transparency, trust, and collaboration within the agricultural community, leading to mutual benefits and collective progress. 4. Education and Training In a sector where knowledge is paramount, websites play a crucial role in education and training. From online courses and webinars to informative articles and instructional videos, agricultural websites offer valuable resources for skill development and capacity building. By democratizing access to learning materials, these platforms empower farmers to adopt best practices, embrace innovation, and adapt to evolving challenges, ultimately enhancing productivity and sustainability. 5. Data-driven Decision Making In an increasingly data-driven world, websites serve as gateways to valuable insights that drive informed decision-making in agriculture. Through analytics tools and data dashboards, farmers can monitor key performance indicators, track market trends, and analyze crop yields with precision. This data-centric approach enables farmers to optimize resource allocation, minimize risks, and maximize returns, fostering a culture of efficiency and resilience in agriculture. If you are looking for great website for your agriculture business then do call me asap on Pratik@cjtechnologies.ca #Agriculture #website #Development #Technology #AI

Agriculture isn’t one-size-fits-all, and honestly, it's time we celebrate that. I saw the industry’s incredible diversity firsthand at the recent Farm Progress Show. Natalie and I started by test-driving Case IH’s latest combines, exploring the tech transforming the field (literally). Then, we recorded live interviews for Discover Ag with experts on everything from combines to self-driving tractors. But the highlight was the Women in the Field panel. The stories shared were as diverse as agriculture itself. You had a farmer from Illinois, a cattle rancher from Nebraska, a farmer from Nebraska and the women behind Three Farm Daughters—who took their family’s heritage wheat and turned it into high-fiber pasta. Here’s the thing: not everyone has to be in the field driving tractors to have a place in ag. Agriculture thrives on diverse approaches and voices. Yet, we often see criticism of different agricultural practices and roles. Our challenge is to engage constructively and authentically, showing that every part of our industry matters. Whether you’re innovating in tech, running a food company, or telling the story through social media—it all matters. So why do we keep telling people there’s only one way to show up? It’s time we celebrate the different ways people contribute to agriculture, because this is how we move the industry forward. P.S. How do you contribute to your field and make a difference?

Automated milking systems are reshaping the dairy industry 🐮 However, there are critical challenges that innovators must tackle, from high initial investment costs to managing data overload. Uncover the key issues and explore how technology is pushing the boundaries of what's possible in agriculture. 🌾🤖 Read more about these exciting advancements in our latest blog post ⤵️ Featuring GEA Group, Lely, DeLaval, and more... #AgTech #SmartFarming #DairyFarming #Sustainability https://hubs.ly/Q02PF67N0

Excited to share this case study by Western Growers, which dives deep into how our Smart Cultivator can help any vegetable farming operation reduce inputs and address labor shortages. After attending FIRA - World Ag Robotics Forum last week, it’s clear that both growers and AgTech companies face challenges in demonstrating ROI. In agriculture, extreme variables can render conventional ROI metrics unreliable. Meanwhile, many AgTech tools—whether physical or digital—often work only within limited parameters. Our goal with the Smart Cultivator was to bridge this gap, creating a tool that provides flexible, practical value across diverse operations. A huge applause to the team at Western Growers for tracking the data and presenting it in a way that’s both simple and clear—a task that’s far more challenging than it seems. I also want to recognize the team at JV Smith Farms for offering a transparent look into their operational numbers. Financial transparency in agriculture isn’t easy to come by, but as we push this new age of AgTech forward, having growers like JV who are willing to apply modern metrics to age-old practices is invaluable. Stout Industrial Technology, Inc. is committed to ongoing growth and to building tools that prioritize the needs of growers first and foremost.