Piers Fawkes’ Post

Branding and packaging are no longer afterthoughts in product design—they are essential drivers of Gen Z purchasing decisions. For this generation, it is about authenticity, social consciousness, and storytelling. Check out Kunal Vora's latest article on Social Samosa to dive deeper into the evolving role of branding and packaging in today’s market. #GenZ #Branding #Packaging #Sustainability #ProductDesign #Marketing https://lnkd.in/dF-enYcb

Sometimes, brand managers feel the urge to change packaging because they’re bored with the current design. But there’s more to it. Packaging isn’t just about aesthetics. It’s a crucial part of your brand’s identity and how it connects with consumers. Here’s a checklist to see if your packaging needs a revamp: 1. Legacy Recognition: Great brands have legacy packaging that people remember. Subtle changes can draw new attention without losing recognition. 2. Consumer Relevance: Updating your packaging signals to current consumers that you’re staying up-to-date and relevant. 3. New Consumer Attraction: Fresh designs can attract new consumers who might have overlooked your product before. 4. Functionality: Does your packaging still function well? Is it easy to open and does it feel good in hand? If not, it might be time for a change. Revamping doesn’t mean throwing out everything. Small tweaks can make a big difference. It’s about keeping what works and improving what doesn’t. So don’t let outdated packaging hold your brand back. Which point do you think is the most important from the checklist? #packaging #brandidentity #branding #thevisualbrand

📦 Why Is Your Packaging More Than Just a Box? 🤔 🚀 Today, we're diving into the world of Packaging Design and its impact on your brand's success. Have you ever thought about how your product's first impression is shaped even before it's unboxed? 🎁 Here's a teaser: Packaging isn't just about looking good; it's about creating experiences that resonate. How does your packaging reflect your brand's mission? It's the first conversation your brand has with a customer. But what does it really say? 🗣️💬 Ever wondered how simple changes in packaging can boost product safety and user satisfaction? 🌱 Plus, we're tackling the sustainability angle. Are eco-friendly designs the future? And how are they influencing buyer choices today? 👀 Curious to find out more? Read our full blog, and maybe, just maybe, you'll discover something that could transform your product's journey from a shelf to a shopper's cart 👉📎  https://lnkd.in/eDE4xC4i 💡 Question for you: Have you ever chosen a product purely because of its packaging? What caught your eye? 👇 Drop your thoughts below or hit like if you find packaging as fascinating as we do! Let's unpack the secrets behind those boxes on the shelves! P.S. Dreaming of transforming your brand into a market sensation? Let's turn that vision into reality. Reach out, and let's craft a brand identity that resonates and endures. 🚀🌈 #PackagingDesign #BrandExperience #Sustainability #MarketingTrends2024 #Innovation

In today’s fast-paced market, capturing attention quickly is essential. Your packaging is often the first point of contact between your brand and the customer- it’s where first impressions are made. But what truly makes packaging memorable? 👀 Is it the striking design that sets your product apart on the shelf?   The use of sustainable materials that resonate with eco-conscious consumers, or perhaps clear, impactful messaging that communicates your brand’s values at a glance? Innovative features can also make a world of difference, turning a simple unboxing into an experience that customers will remember and talk about. Whatever the focus, investing in the right packaging strategy can boost brand visibility and set you apart from the competition. What’s working for your brand? 

BRAND STRATEGY X PACKAGING DESIGN Applying your brand strategy to packaging ensure a cohesive and elevated experience that will add to your perceived value and ultimately brand equity. Our new blog post explores how strategic packaging design can significantly influence consumer behaviour and that all important brand perception. Perfect for marketers and product designers looking to make an impact. Would love to hear your thoughts on how the two go hand in hand. 👉 https://lnkd.in/egCNHjUf

📦 Why Is Your Packaging More Than Just a Box? 🤔 🚀 Today, we're diving into the world of Packaging Design and its impact on your brand's success. Have you ever thought about how your product's first impression is shaped even before it's unboxed? 🎁 Here's a teaser: Packaging isn't just about looking good; it's about creating experiences that resonate. How does your packaging reflect your brand's mission? It's the first conversation your brand has with a customer. But what does it really say? 🗣️💬 Ever wondered how simple changes in packaging can boost product safety and user satisfaction? 🌱 Plus, we're tackling the sustainability angle. Are eco-friendly designs the future? And how are they influencing buyer choices today? 👀 Curious to find out more? Read our full blog, and maybe, just maybe, you'll discover something that could transform your product's journey from a shelf to a shopper's cart 👉📎  https://lnkd.in/eDE4xC4i 💡 Question for you: Have you ever chosen a product purely because of its packaging? What caught your eye? 👇 Drop your thoughts below or hit like if you find packaging as fascinating as we do! Let's unpack the secrets behind those boxes on the shelves! P.S. Dreaming of transforming your brand into a market sensation? Let's turn that vision into reality. Reach out, and let's craft a brand identity that resonates and endures. 🚀🌈 #PackagingDesign #BrandExperience #Sustainability #MarketingTrends2024 #Innovation

The unboxing experience is more than just a moment—it’s a powerful opportunity for brands to make a lasting impression. At MPG, we understand that packaging isn’t just about protecting a product; it’s about creating an experience that builds brand recognition, feels personal, and serves a purpose. When packaging is thoughtfully designed, it connects with consumers in a memorable way. A well-crafted unboxing experience can communicate the values of a brand, from sleek, branded designs that are instantly recognizable to personalized touches that make customers feel special. And functionality plays a key role—whether it’s a design that’s easy to open, reusable, or made with sustainability in mind, the packaging should work as seamlessly as the product it holds. At MPG, we work closely with brands to create packaging solutions that balance all these elements, ensuring that every box, bag, or sleeve delivers not just a product but a meaningful experience. After all, great packaging is the first step toward brand loyalty. MPG Global: for Good.

Creating a world-class brand isn’t just about having a great product. It’s about delivering a consistently excellent experience across all touchpoints. Discover the key elements: https://lnkd.in/eeEdAYA7

An Appreciation Post for Anomaly Brand: 🎉 Celebrating Anomaly Brand's Exceptional Brand Positioning! 🎉 Anomaly Brand has raised the bar for captivating packaging design that deeply resonates with consumers. Here's why their approach impresses us: ⏩ Unique Design: Anomaly's packaging is both innovative and visually striking, showcasing their creativity. 🎨 ⏩ Compelling Storytelling: Their packaging weaves a narrative, effectively conveying the brand's values and personality. 📖 ⏩ Sustainability: Anomaly's eco-friendly approach harmonizes aesthetics with environmental responsibility. 🌱 ⏩ Consistency: Their brand identity remains cohesive across all touchpoints, strengthening their message. 🔒 ⏩ Emotional Impact: Anomaly's packaging elicits excitement and delight, ensuring each unboxing is memorable. 😍 Anomaly Brand serves as a prime example of effective brand positioning. Comparing with Brands That Fall Short: While Anomaly excels, other brands often miss the mark: 1️⃣Understanding Audience: Anomaly connects with their audience, while others may misunderstand or ignore their preferences. 🎯 2️⃣Unique Value Proposition: Anomaly stands out with a clear value proposition, while others may lack distinction. 💡 3️⃣Consistency: Anomaly maintains brand consistency, whereas others may have messaging inconsistencies. 🔄 4️⃣Emotional Connection: Anomaly fosters emotional connections, while others overlook this aspect. ❤️ 5️⃣Adaptability: Anomaly innovates while staying true to their brand, unlike brands that become stagnant. 🚀 In conclusion, Anomaly Brand's success underscores the importance of understanding your audience, crafting a unique value proposition, and maintaining consistency to effectively position your brand. 🌟 #AnomalyBrand #BrandPositioning #PackagingDesign #Sustainability #BrandIdentity

Consumers connect with brands through their senses, and the demand for sensory stimulation and multisensory experiences is increasing. Yet the role of incorporating them into packaging design is often underestimated. From the moment consumers lay their eyes on a product packaging to the first touch and even the subtle scent that wafts out upon opening, every sensory detail matters. Beyond its functional purpose of protecting, packaging serves as a silent ambassador for the brand. Brands can create a distinctive identity that sets them apart from the competition by infusing packaging with elements that resonate with consumers — through touch, sound, scent, or even taste. It’s not only about encasing a product; it’s about crafting an experience beyond the product. In the latest issue of Inspire, our paperboard magazine, we explore how multisensory packaging design stimulates the brand experience and perception. In this issue, we’ve gathered insights from industry experts about how brands embrace all the senses in packaging to captivate, inspire, and endure. 📰 Read Inspire Magazine online: iggesund.com/inspire