PinkNews’ Post

With the latest season of RuPaul's Drag Race coming to a close, there's much brands and marketers can learn from the show's loyal fan base and broad appeal. One of the biggest takeaways is the importance of dedication to your audience. Don't just sponsor a pride parade float here and there. Be a consistent sponsor year after year, franchise after franchise. Read this article to learn more about what RuPaul's Drag Race can teach brands about LGBTQ+ marketing. #RuPaulsDragRace #LGBTQ+ #marketinglessons #brandloyalty

📺 RuPaul’s Drag Race🌈 offers key lessons for brands aiming to connect authentically with the LGBTQ+ community: 1. Be Authentic: Genuine representation matters. Involve LGBTQ+ individuals in your campaigns. 2. Celebrate Diversity: Showcase a variety of voices and experiences within the community. 3. Support Year-Round: Engage with the LGBTQ+ community consistently, not just during Pride Month. 4. Empower and Advocate: Partner with organizations like the ACLU to support broader social causes . By embracing these principles, brands can build strong, genuine connections and foster loyalty within the LGBTQ+ community. 🌟 #LGBTQMarketing #BrandStrategy #Inclusivity #MarketingTips

The Weekly Radar Report | Week of 06.03.24 In celebration of Pride Month, this week's Radar Report dives into how brands can support the LGBTQ+ community year-round. The articles analyze this year's trends in advertising during Pride Month, highlighting the importance of ongoing, authentic support beyond just the tentpole month. At Sightly, we emphasize the need for brands to commit to their values and missions consistently. Our Brand Mentality® Platform is designed to help businesses align with what truly matters to them and their customers all year long. 🔄 A Quieter Pride: Moving Beyond Performative Marketing https://lnkd.in/eFNPWsJM 🏳️🌈 Pride Marketing: Quieter Approach & Avoiding Backlash https://lnkd.in/eitukkh2 💡 Investing Long-Term in the Queer Community https://lnkd.in/e6Ckvrga #PrideMonth #LGBTQSupport #BrandMentality #Authenticity

The recent dip in brand collaborations for LGBTQIA+ creators is a stark reminder of the challenges still present in the creator landscape. This trend is particularly disheartening during Pride Month when support should be at its peak. The article highlights a concerning pattern: brands pulling back from meaningful collaborations, which leaves many talented creators feeling sidelined. We need to push for more genuine, sustained support from brands, not just during June, but all year round. Companies must understand that diversity and inclusion are not mere buzzwords but fundamental principles that should guide their strategies and partnerships consistently. Please continue to amplify LGBTQIA+ voices and ensure their contributions are recognized and celebrated. The creator community thrives on diversity, and it’s up to all of us to support one another. Read the full article below. 👇🏽 #Pride2024 #LGBTQIA #CreatorCommunity #InclusionMatters #Diversityandinclusion #BrandCollaborations #SupportCreators

🚀 How the Advertising Industry is Shaping LGBTQ Inclusion in 2024, and What it Means for Pharma Media 🌈 The 2024 Visibility Perceptions in Advertising Report by GLAAD is a must-read for professionals in pharma media. At solli, we dive deep into its insights to uncover actionable strategies for driving meaningful and inclusive campaigns. This year’s insights reveal a profound shift in how brands view LGBTQ representation—not just as a cultural imperative but as a critical business strategy for pharma media.

New from GLAAD, and finally, some good news. Still, the study found the industry is more fearful of facing backlash due to LGBTQ inclusion, as opposed to facing backlash for lack of LGBTQ inclusion. This, despite the fact that consumers – and especially younger consumers – are 51% more likely this year to say the industry is not doing enough to represent the LGBTQ community appropriately. Let's hope this election doesn't set us back a few hundred years. #LGBTQ Some findings: The importance of transgender representation in advertising among industry leaders increased by +71% compared to 2021. The importance of bisexual representation in advertising among industry increased by +69% compared to 2021. The study found that 90% of the industry says it’s very important to feature the LGBTQ community in advertising. The study revealed an +80% increase in the industry saying the LGBTQ community is very important to their business, compared to 2021. The study found that 69% of advertisers and agencies have funds specifically allocated to targeting our community, up +17% from the prior survey in 2021. The study found that nearly half of the industry completely agree that companies must be prepared to stand by their decision to support or include LGBTQ people in advertising, and this grows to nearly 90% among those in the industry that agree completely or agree somewhat. The study found that companies that have faced backlash are up to 1.6x more likely to increase their commitment to feature LGBTQ people compared to companies that have not faced backlash. #LGBTQ

Two years ago, there was a lot of talk in the industry about "cohort burnout" because it felt like nearly every news org was in a boot camp or a lab. 😓 A year after finishing up co-leading with David Arkin my own lab experience for LGBTQ+ publishers, I don't think there's burnout when it's done right. 💡 A lab approach, when combined with expert coaching, grants to do things, AND is focused on 1️⃣ technology upgrades and 2️⃣ revenue growth, can be transformative. 🌈 The six publishers who make up News is Out served as our cohort for the Queer Media Sustainability Lab, and wow what a big year it was for them. 📈 All of them either launched on an entirely new CMS, executed on reader revenue programs for the first time, grew branded content revenue, wrote more SEO-friendly headlines, and embraced AI. 💻 Despite the proliferation of labs in the industry, these publishers had *never* participated in a program like this before, which tells me that organizations like ours must continue to work to offer these programs. 🤝 Read more about their results here in our final report:

Happy Pride Month, everyone. DISQO's been cooking up fresh insights in partnership with Do the WeRQ for our fourth annual report on LGBTQ+ advertising. Keep your eyes peeled over the next couple of weeks. In the meantime, here's a pre-read to catch up. #PrideMonth #Research #Data #ConsumerTrends #Insight

An overwhelming majority of marketers (82%) believe that there is still substantial room for growth in LGBTQ+ inclusive marketing! The study, “LGBTQ+ Marketing Inclusion,” revealed that marketers believe LGBTQ+ inclusive marketing delivers benefits, including positively impacting brand perception (97%) and increasing brand loyalty (83%). Yet despite a large majority recognizing these benefits, only 55% of marketers actively marketed to or included the LGBTQ+ community in their marketing in the past year! “This report not only provides a snapshot of the current landscape of LGBTQ+-inclusive marketing but also acts as a catalyst, urging the marketing industry to persistently embrace and champion diversity,” said Bob Liodice, CEO, ANA. “The message is clear: there is both a need and an opportunity for deeper inclusion strategies with LGBTQ+ consumers. As the industry moves towards a more inclusive future, those committed to turning these insights into actionable strategies will drive brand engagement and business growth.”! Learn more: https://lnkd.in/dbZsZsTc #lgbtq #advertising #diversityandinclusion

When it comes to Sales, helping to grow a community in the process is so rewarding