Pioneer Academy & HR Consultants’ Post

Criminal insanity and freelance copywriting are more alike than you might think. In both cases, you spend a lot of time in a white-walled, stimulus-free room. (this was a thinly veiled excuse to show off my new standing desk/home office that I am very excited about teehee) #freelancecopywriter #freelancewriter #linkedinwriters #homeoffice

Every industry has its jargon, right? In this list I've collected many of the copywriting, website content writing, content marketing, and general marketing terms I've encountered and worked with over the last 15 years as a full-time freelance writer (and many of them were also part of my vocabulary in my 20 years in the corporate world before that). I use the list as a reference guide for when I'm a bit rusty on a term I haven't used or encountered for a while or when I need a handy "boilerplate" definition to copy and paste. I hope you get some value from it too. https://lnkd.in/eQGmp3iN

If you find the idea of building a content strategy a bit daunting, look at what content you’ve got already. A longer piece of writing, like a blog, can be the basis of so many other types of content. For example, you could: 🤳 Take snippets from it to make social media posts ✉ Use it as the focus of your monthly newsletter 🖋 Elaborate on it to produce a think piece These are just some of the ways you can make your existing content work harder for you, and save you time in the process. --------------------------------------------------------------------------------------- I'm a freelance content and copywriter. If you'd like a helping hand putting your ideas into words, get in touch. #freelancewriting #freelancecopywriter #freelancewriter

Understanding the difference between content writing and copywriting is crucial for both freelance writers and entrepreneurs They are two distinct art forms with different styles, tones, and techniques

#Freelance writers know we have to be #marketing consistently so why not make it a game? After months and years of working with beans, I realized they were starting to crumble. So I switched to shiny beads this May after picking them up from my local Buy Nothing group 😍 Read how to gamify your efforts in my feature "Soft Marketing for Freelancers" that I wrote for Contently. (link in comments) #contentmarketing #technologywriting #engineeringwriting

I've been a freelance writer since 2012, so this pattern is nothing new: content is often the first to go when times get tough. When companies scale back on content and branding, they might see immediate cost savings but sacrifice long-term growth and customer loyalty, leaving them vulnerable. Here’s the thing: content is an investment in your brand’s authority and trust. Sure, you can turn it off anytime, but what happens when you want to return to a growth stage? Competitors who've continued to invest in content will have you beat. Through blogs, case studies, and website copy, you’re not just telling a story—you’re building a foundation for your brand's future. TL;DR Building momentum back up takes time. Keep investing in content to stay strong in the long run. #contentmarketing #branding #growthstrategy #copywriting

Are you planning to use a freelance technical copywriter for a content marketing campaign? If so, remember that even the best writer can only be as good as the detail and accuracy of the briefing you provide. However, the briefing’s level of detail depends on the target content’s format. Technical articles written as components of your content marketing campaign must explicitly deliver quality technical content of value to your audience – while also contributing significantly to your technical and commercial presence with the messages you want to project. So the focus of the article must align with the technologies the company is seeking to promote, and wishes to be recognised for. See the post on my Charig Associates website (Link in first Comment) to see the process that I – and my clients – have developed over the years to ensure the writer receives the information they need to fulfil the above goals. At the same time, it gives you the confidence that they are set up and good to go, in the right direction!

The costs of using a freelance copywriter Are you planning to use a freelance technical copywriter to help with your content marketing – and if so, are you wondering how much the exercise will cost? From the copywriter’s perspective, there isn’t a ‘one size fits all’ solution because time taken and costs generated depend on many factors. My blog post, ‘Demystifying the Process: How do freelance writers determine their content creation rates?’ looks at these issues and their impact on costs. You can see it on my Charig Associates website, under ‘Blog’. If you’re aware of other factors affecting copywriting costing, please let me know!

Freelance writing jobs have proliferated in recent years, offering both opportunity and risk for travel brands, bloggers, and magazines seeking to bolster their online presence through an effective content marketing strategy. While the allure of outsourcing content creation may seem appealing, there are critical considerations that must not be overlooked. #DigitalMarketingStrategy

Copywriting Freelancers or anyone that wants to start as a freelancer, important things to remember 1. learning never stops 2. Numbers will let you know how goid you are 3. Always receive feedback If you need helo getting started, Heres a good resource https://lnkd.in/escTGEQZ