Arthur Howell’s Post

Ever wondered how you can generate, prioritise and test braver, bolder ideas in your company? 💡 Or how you can solve seemingly complex problems with a relatively simple solution? 🧐 Same here! That's why we've been applying some of the advice and ideas in Rory Sutherland's book 'Alchemy', empowering teams to think laterally when it comes to problem solving in order to generate many new, creative ideas, both logical and psycho-logical. 🧠 When trying to help customers with their needs and goals, we can sometimes get caught up in solving what we think is the problem, when actually it's just the perception of the problem that needs to change. Understanding the real 'why' behind the issue you're trying to solve will open up a world of alternative ways to improve customer experience. For example, Uber, rather than reducing the 'amount of time customers spend waiting' for a taxi, they have improved the 'quality of time spent waiting', by allowing you to finish your pint at the bar, rather than standing by the side of the road in the rain, whilst you watch your taxi arrive in the app. 🚕 🗺   Interested in reading more examples and seeing how we're applying those at Moonpig? Read the article from our design blog below: https://lnkd.in/eVvszTUF

🚀 New Feature Alert! 🚀 I'm excited to share that I've added a fantastic new feature to my Pantry Tracker app using Groq and the Llama model. Now, you can generate creative cooking ideas based on the items available in your pantry! 🍲✨ Imagine never running out of meal ideas and making the most out of what you already have at home. This new feature leverages advanced AI to suggest delicious recipes tailored to your inventory. Key Technologies: 🔍 Groq.com for efficient API calls. 🤖 Llama model for smart and personalized recipe generation This enhancement takes my app to the next level, providing even more value to users. Check it out and let me know your thoughts! Your feedback is always appreciated as I continue to innovate and improve. 😁🍁 Pantry Tracker link: https://lnkd.in/eu5fnwAr #AI #MachineLearning #Groq #LlamaModel #PantryTracker #CookingIdeas #Innovation #WebDevelopment

#ValidoAI 🤖 This case study explores how a leading food #brand used Valido AI’s #testing and #monitoring solutions to improve their #website performance and user experience. Read the article here: 👉 https://buff.ly/45fdTR9

We've teamed up with Triple Whale, Justuno, ShipBob, Videowise | eCommerce Video Platform, Attentive and Customers.ai to bring you an exclusive ebook highlighting the 7 must-follow trends for DTC brands in 2024. In the ebook, you’ll find advice around: - Creating a stronger customer experience by using AI for efficiency in marketing tasks - How to sell on more channels and in more places to expand your reach as a brand - Why TikTok will play a bigger role for DTC brands - The use of dynamic experiences to obtain higher engagement rates and conversions in 2024. https://hubs.la/Q02kLcpx0

I am a hobby chef, and recently I was on the lookout for an app to manage my own recipes. I discovered “BigOven,” and it had one standout feature: it allowed me to scan and digitize my handwritten recipes 🤩. I loved this, as it would take away the hassle of migrating from my handwritten booklet to a digital app. Excited, I tested it by sending a photo of a cherished recipe 📸. Surprisingly, I was informed it would take a few days to digitize 🤔 —much longer than expected for OCR technology. It should only take mere seconds, right? To my surprise, I soon realized the digitization was being done manually 💡 . My picture was sent to “someone,” and that “someone” manually typed over my recipe and added it to my digital catalog. 👨💻 This was a great example of a Concierge or Wizard of Oz Experiment 🧙♂️: “fake” the feature first before committing. By manually processing recipes first, they could validate user demand and gather feedback, ensuring a solid foundation for future investment. BigOven is demonstrating a smart way to innovate 🧪: validate assumptions and user needs before committing to extensive development.

Daily interactions generate valuable data for personalized user experiences. With 73% of customer expecting companies to understand their needs, personalization is essential. Download our eBook, “The Future of Personalization,” to explore benefits like increased engagement and customer loyalty, and address challenges like privacy concerns. Plus, delve into key topics including, the evolution of personalization, the power of first-party data, the role of AI in personalization, and more! #Marketing #Personalization #CustomerExperience https://lnkd.in/ePCq84ci

We've been doing some work with health-focused DTC food and Bev brands, and we got our hands on 50k+ product reviews from different companies in the space. Cotera has an AI model that can tag different topics and sentiment within a product review, so if someone speaks positively about the customer service experience but negatively about the taste of the product, we can measure the true sentiment accurately. Anyway, I thought I'd use the AI model on the large dataset and share the results with you all! Pretty interesting, right? The thing that surprised me most was the fact that a *fifth* of the issues were related to product usability - this was related to things like the packaging being hard to open, powders not dissolving well, etc. I think in a world where millions of niche products are being sold across the web, it's super easy to overlook making your product easy to understand. It might be fun to do a deeper dive on some of these - what questions come to mind for you when looking at this dataset?

The very predictable AI backlash and failures are beginning to come to light. Like every tech revolution, people focus on the business value and forget that there are people at the other end of the solution that are needed to make it successful. This story about the failure at McDonalds, after a two year effort, is a symptom of a much larger issue when organizations approaching AI from the point of view of how it fits into their bottom line vs. a Human-Centered approach that adds value to its customers. https://lnkd.in/gi9Ze9b8 #ai #userexperience #innovation #ux #automation

April Fools' Day is the perfect time for brands to get creative and have a bit of fun with their marketing 🤡. Check out these 5 epic April Fools' campaigns that had us laughing and scratching our heads: 1. Google Tulip 🌷 - In 2020, Google Netherlands launched "Google Tulip" - a machine learning technology that lets you talk to flowers. The video demo was so convincing, we almost believed it was real! 2. Burger King's Whopper Toothpaste 🍔 - In 2019, Burger King France unveiled a "Whopper-flavored toothpaste" - because who doesn't want their mouth to taste like a hamburger? 😂 3. Duolingo's Toilet Paper 🧻 - In 2019, the language learning app launched "Duolingo Toilet Paper" - a hilarious way to turn your bathroom into a classroom. Which of these April Fools' pranks did you find the most creative and convincing? 🤔 Share your thoughts in the comments! #marketing #aprilfools

🌟 Excited to Share My Latest Project! 🌟 I’ve been working on a cutting-edge recipe generation web app, leveraging the power of advanced language models to bring culinary creativity to life. The app provides tailored recipes based on user preferences, dietary restrictions, and difficulty levels—ranging from quick and easy meals to professional-level gourmet dishes. Some key features: Customized Recipe Generation: Input a dish, cuisine, or even an event, and get a recipe tailored to your specific needs. Ingredient Recommendations: Seamlessly integrated with a product recommendation system to suggest alternatives based on availability. Saved Recipe Management: Easily save, sort, and revisit your favorite recipes. Insights and Trends: Dive into real-time data on what people are cooking and what ingredients are in demand. I'm thrilled to share that the project is now live on Hugging Face Spaces! You can try it out here: https://lnkd.in/gs7KKmTR This project has been a fantastic opportunity to apply my skills in AI and machine learning to a practical and innovative solution. If you're interested in AI-driven applications or the intersection of technology and food, I’d love to connect and discuss further! #AI #MachineLearning #FoodTech #Innovation #CulinaryArts