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At the heart of what we do at Two Circles is building and sustaining lifelong connections between fans and the sports they love. Our latest thought leadership piece, Nurturing Lifelong Fandoms, published by SportsPro today, explores how rights holders and brands can maximise engagement with core fans while unlocking the intent, interest, and spending power of casual fans. 🌟Discover three key levers to nurture fandom and how sports properties and brands can expand their audiences by focusing on fan engagement and achieve lifelong fans: 👉 Knowledge is Passion: Knowledgeable fans are more passionate fans. 👉 Friction is the Enemy: For many sports, focusing on removing fan friction is just as important as increasing motivation when nurturing lifelong fandoms 👉 Advocacy is Exponential: Core fans are your biggest advocates and loudest voices. By creating spaces that empower them to share their passion, you can amplify their reach and bring casual fans along on the journey. 🔗Read the report here: https://lnkd.in/dBGkYNWD

A Year ago to the day that I ventured down to Rosehill with the sole purpose of getting in, recording a skit and getting out. At that point The Mock Sports had been a weird morph of News, Stats, Score Updates, Memes, Tips and Opinions with very little actual original content. Nick Hyland had told me countless times that as the brand’s social media manager I needed to embrace the less is more approach. I hadn’t listened. At that point we’d been stuck between 1400-1600 followers for 2 years. Once this skit was posted and became our first ever viral video, I realised quite quickly that focusing on original content was the direction we needed to go. Turns out Nick had been right the whole time, sorry mate! In the 365 days since, we have gone from strength to strength and I personally have never been more confident in the content we produce and the direction we are heading. We are closing in on the 5000 follower mark at a rapid pace and we haven’t even hit Spring yet, our busiest time of the year with the Racing Carnival. Upon reflection, I take two lessons from this - 1: Trial and error is crucial to finding your identity as a brand and 2: Always take advice on board, even if you don’t agree with it, cause it could just take you to the next level. #socialmedia #brandgrowth #contentcreation

Time to pack away those winter coats and embrace the season of new beginnings because spring has officially sprung! As the season changes, so do consumer behaviors and preferences. How are you planning to leverage the energy of spring to breathe new life into your marketing campaigns? Are you dropping a new product or service? Promoting an offer? Dancing to a new beat on Tik Tok? Sponsoring local spring sports? It's easy to harness the renewed energy we all feel to generate excitement for your business. DM us and let's spring into action! #springishere #springhassprung #newbeginnings #refuelyourmarketing #brandmarkstudios #digitalexcellence

🏆 The Masters media team have truly out done themselves 🏆 For the last 4 days one of the most prestigious golfing tournaments has taken place - The Masters ⛳. And the media team have been receiving lots of positive feedback for their social media efforts this year! In the run up to the event and throughout their Instagram and Tiktok account was flooded with content designed to improve the following: → Brand awareness → Engagement → Audience growth → Fan experience → Community building → Visibility for sponsors → Ticket and merchandise sales The content they produced was brilliantly tailored to evoke a sense of nostalgia in those who are loyal golf enthusiasts and allowing those who may be less familiar with the sport to be brought up to speed and keep them hooked! But it was one particular video on TikTok that really stood out for me. The video showcased The Masters 2024 winner, Scottie Scheffler, and his caddie moments after his final putt of the tournament. https://lnkd.in/eyc5TxgS 📌Give the video a watch, how did it make you feel? The whole social strategy for this tournament was very well executed. It’s a great example of how sports marketing should be done - evoking emotions and immersing your audience in an experience! See you at the driving range 🏌️♂️ ... maybe, probably not, I don't have the patience 😂 📌 Did you watch The Masters this year? P.s. Still rooting for Rory 🥲 #sportsmarketing #golf #TheMasters #apprentice #socialmedia

Hello. We're Sprung Social, Little Biggies's younger sibling 💥 We do social media stuff. And we're on a mission to make it, well, more social for people and brands. The ugly truth about social media is it's leading to less social connection and is becoming an increasingly anti-social space – how ironic. We want try and fix that by using tested creative ideas and super duper content to bring people closer to each other and the brands that matter. That's us. So. Hi. Oh and shout out to our friends at Swim Duck Swim for our new brand identity. #sprung #socialmedia #digitalagency #brandstrategy

🎁 Unboxing the Magic! 🎥 There’s something so satisfying about a great unboxing video—it’s more than just opening a package. It’s an experience, a story, and a chance to connect with your audience in a real, tangible way. Whether it’s the anticipation, the reveal, or the details of the product, unboxing videos offer a unique opportunity to showcase not just what's inside, but the value and excitement behind your brand. #contentcreator #ugccreator #instagramads #socialmediamanager #socialmedia #ugc #unboxing

The battle for attention is brutal, and if you want to win, you’ve got to fight. 🥊 Sports organisations understand this struggle, and with a limited number of match days a week, collecting content is a struggle. Between the superstar players getting in the zone and managers planning their tactics, how do these clubs get their content? Well, you just need to get creative! As a sports organisation, the world is your oyster. You can utilise an extensive network of ex-players, fans, and content creators to maximise your output without compromising on content quality! We’ve shared some innovative content formats so you can create an all-encompassing 360 fan-first experience from the moment your fans wake up to after the full-time whistle’s been blown. To learn more about how you can make the most out of your match days, be sure to check out our blog, where we dive into the nitty-gritty of supercharging your fan's match day experience. ⚡ Remember, if you want to level up your content, leave it to the experts! We’ve created a match day pack providing you with all the tools to go above and beyond for your fans. You can enhance the storytelling of the event as well as gamify the experience, keeping your fans glued to their screen. To find out more, drop us a message! Our Blog 👇 https://lnkd.in/eXRfcbUF #Dizplai #YourAudienceWantsMore #SportsBusiness

To improve at cue sports, it takes a number of factors to consider. Just hitting balls around the table is not going to provide much improvement or knowledge of what you need to learn. You must be trying to figure out what are your strengths and weaknesses, so that you can start to focus on the areas that need attention. Everything takes time and patience. Remain calm at all times and be prepared to fail sometimes and show improvement at other times. Don’t get ahead of yourself if things are going well. Simply acknowledging things are in the right direction is the best way. Vary your practice and keep challenging yourself to cover the 2 “P’s”. Purpose and Pressure. Always have a purpose when practicing and find ways to put yourself under pressure. This will ensure you are getting the most out of your practice. Kent Jenkins Ken Lee Jason Ferguson Tyson Orth Don Mackey www.Sportzplanet.com #prepare #to #be #stronger

✨ It's time for my monthly round-up ✨ I'll pre-face this by saying, 🗣 not every month is a great month, but I do this round-up because fundamentally, I believe it's important to celebrate every win. Big, or small. Let's go ⬇️ 🤳 I hit my goal of 1.4K followers on TikTok. This was a HUGE goal of mine so now it's time for me to leverage this growth! 👀 Another TikTok goal, 3.1 million views across my content during June alone! 🎙 I was lucky enough to be invited down by FOOTASYLUM to watch Girls Aloud at the O2 Arena (they were incredible btw and Cheryl Cole still slays) 💅🏽 📰 Featured in an article about WINGSTOP UK (Lemon Pepper Holdings Ltd) and their black cards in The Mirror! This was incredibly unexpected 👉 but such a nice surprise! And last but certainly not least... I met the one and only Anthony Joshua 😍 who, might I add, is even MORE beautiful in person (yes, I told him this. #noregrets). 💭 What have been your wins for June? Share them down below! 📲 And whilst you're here, if you're looking for a great LinkedIn account that shares the latest: ✅ social media news ✅ campaigns ✅ inspirational stories ✅ and all around goodness you're looking for me - so drop me a follow and let's connect if you're in the creative field or looking for creative services! #wins #ugccontentcreator #freelancecreative #marketingexecutive #contentcreation #insightful #inspirational #socialmediamanager #diaryofaceo #business #marketinginsights #manchestercreative

🎾✨ Coco Gauff and the Social Media Balancing Act: What We Can Learn? So, Coco Gauff is making waves not just on the tennis courts but also on TikTok! 🏆📱 *Forbes* recently spotlighted how her social media presence is both a source of inspiration and a pressure cooker. Here’s how: 1️⃣ Social Media Reach:** Coco's TikTok game is on point, giving fans a peek into her life beyond the baseline. It’s a brilliant way for athletes to connect, share their journey, and build their brand. But... 2️⃣ The Flip Side:** With great visibility comes great pressure. Athletes like Coco face the challenge of balancing personal authenticity with the weight of public expectations. It’s a lot to handle, and it’s easy to see how it could impact their mental game. 3️⃣ What We Can Learn:** Support and strategy are key. Helping athletes manage their social media presence while ensuring their mental well-being is crucial. It’s not just about creating content; it’s about creating a positive experience 😊 Any ideas on navigating the social media landscape in your work? #CocoGauff #SocialMedia #AthleteBranding #DigitalBalance #MediaStrategy #SportsPR