Plextek’s Post

CamelBak is venturing into the realm of digital innovation, aiming to incorporate connectivity into its lineup of hydration solutions. In recognition of the ever-evolving digital landscape, CamelBak is integrating new smart features into their traditionally physical products, with a goal of enhancing consumer engagement and product value 🚰💡. The collaboration between Plextek and CamelBak through the Ignite Exponential Learning Exchange was crucial in facilitating discussions and workshops between CamelBak’s R&D and Product Management teams, alongside experts from a number of other fields. This initiative unravelled the complexities of transitioning to connected products, equipping CamelBak with a strategic framework rooted in real-world insights. The outcome is a testament to the power of cross-industry collaboration in shaping the future of connected products. CamelBak now stands at the precipice of a transformative journey, armed with a comprehensive understanding of the technical, commercial, and cultural aspects necessary for success. You can read more about our collaborative approach to innovation here: https://lnkd.in/eucFWsZF #DigitalInnovation #ConnectedProducts

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It's great to see how our collaborative efforts are paving the way for ground-breaking advancements in digital integration and connectivity! We're proud to be part of this transformative journey with CamelBak.🚀💧 #InnovationCollaboration

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