Integrated Marketing Executive Focused on Transformation | Digital Storyteller | DEI Advocate | Developing Innovative Solutions and Creative Marketing Strategies
For years now, marketers have prioritized metrics like viewability and clicks. Yet, while brands obviously want ads to end up in places where people will see them, the potential to be viewed doesn't mean that it will convince people to buy. Now, we're seeing a pivot back to the most basic (and meaningful) of measurements: attention. While it might be harder to measure, attention is ultimately what determines if advertising is effective or not. #DigitalAdvertising #Branding
