The US remains a top priority for international expansion for Welsh companies, both for raising investment and market expansion, so it was an amazing opportunity to attend the Wilson Sonsini Goodrich & Rosati x Tramshed Tech dinner for founders on Tuesday night.
Daniel Glazer, Managing Partner of Wilson Sonsini’s London-based expansion practice, hosted a brilliant and candid discussion about scaling in the US, sharing invaluable pieces of advice.
(Wilson Sonsini has represented more tech companies in venture financing, M&A transactions, and IPOs than any other law firm globally—including taking Apple, Google, LinkedIn, Twitter, and many others public)
Some takeaways from the evening;
1. To succeed in the US market, a physical presence and willingness to work within US cultural norms is essential.
2. Enter the US either early (before scaling in the UK) or late (after achieving PMF in the UK and look to Americanise). Midway can be challenging and PMF won't be acheived in either.
3. When deciding where to land in the US, think if you need to be based close to your customers and potential investors. (For early-stage funding, basing yourself near to investors is key)
4. Ask what success looks like from your US VCs to avoid mismatched expectations on exits later down the line.
5. Go ask and be competitive. If you're thinking about a state to land, go ask and be bold and assertive about the value you'll bring.
Grateful to be a part of such interesting conversations 🙏