Pocket CCO reposted this
Fractional CCO + Advisor | Building Brand Affinity at the Intersection of CX, Social Media, & Community | Award-Winning | Featured in Adweek, Forbes, The Next Web, PR Daily, Entrepreneur, and Digiday
What is your #1 social media prediction for 2025?
Please no!!!!! 😉😉 In all honesty what I’ve been saying most of 2024: subprime social crisis. Many big networks will collapse due to: 1. AI overload leading to dead property theory. There’s tons of bots all over the place and a lot of high performing posts we can’t tell if it’s all “gamed” for engagement. That hurts trust and leads to people doing other things. Like going to events in real life. 2. Creators burn out and get tired of videos generating hundreds of millions of views for $5 in revenue. It’s not sustainable. 3. Fleeing the big networks for suburb networks. Just like in the real world people go to areas where maybe you have 150 people in a community but you know they’re real compared to 800,000 where it feels fake and falsified. 4. The great “purge.” People slim down their platforms because they’re “all the same now.” It’s video all the time, everywhere! We don’t need all these apps. We need more quality time back.
Ah, the year-end predictions. Here's one: social media marketers who refuse to broaden their skill sets and/or offerings could face more challenges than their peers who diversify. Not doing the jobs of three people, per se. But knowing what to advise, how to pivot, etc. If it's "the end of social media as we know it," per some of the predictions I've read already, our roles will evolve into something altogether different, and we have to be ready for whatever that is.
I think this is the year people start to re-evaluate their networks, both the platforms they’re on and the people they’re connected to. It will be interesting to see if the “private story” approach that my kids and their friends all employ on Instagram starts to become a more widely adopted model and our online networks more closely resemble our offline communities.
1. “Social media” will continue it’s move away from “social” and toward crowd sourced entertainment content. Fewer people will contribute and more will consume. 2. The rate of change will continue to accelerate to the degree that constant change is the status quo.
Marketers will stop copying and pasting what AI gives them and figure out what it means to be a human who uses AI. 🤞
Private messaging/communication will be even more on the rise. Platforms will find additional ways to keep users entertained thru close knit messaging/groups, to the likeness of broadcast channels, close friends, more tailored algorithm choices.
The best storytelling on social next year will be from brands who learn how to tell a non-linear story.
More value added straightforward messaging will take over the stage Doesn't matter if it's short video, carousel, text - just provide value
Social media will continue to be one of the biggest factors to mess up people's mental health... And as an occupational hazard, marketers will be affected immensely... Haha
Dottoressa Magistrale in Marketing e Comunicazione Digitale d'Impresa
2dIn 2025, hyper-personalization will dominate social media. Brands will increasingly leverage AI to create tailored content experiences, from posts and ads to interactive features like AR/VR. This shift will enable real-time customization of messages, ensuring users receive highly relevant and engaging content based on their preferences, behaviors, and even moods. For businesses, this means rethinking strategies to focus on micro-targeted campaigns, making customers feel seen and valued like never before. Social media platforms will likely enhance tools for creators and brands to make this approach more accessible and scalable.