Pocket CCO’s Post

Transcript

If you want to know what the future of the crater economy looks like, this is what I predict is going to change in 2025 and what the next generation of creators to blow up will be doing differently from everyone else. We are feeling the downfall of short form video. And I don't just mean a potential tick tock ban, but it feels like they have really just lost the plot. Like one month we're talking about live streams and then the next month they want you to do take talk shop and then it's horizontal videos and then it's long form videos. And like short form, it's just not the shiny new toy of the Internet. Anymore and it is no coincidence that the only creators who have been able to launch real businesses like selling a product, writing a New York Times best selling book, going on like sold out tours across the country all create long form content. I find examples like Drew and Jake especially interesting because they got their start and are the biggest on TikTok. However, we're only able to launch these really massive entrepreneurial ventures after creating long form content that is because of this. Community problem like not all connections are created equal and the depth of that connection matters. And in a platform like TikTok with of where you page where you are constantly being surfaced new things all the time, it is great for discovery and discovering new things. However the more new things you're seeing, the less you were actually like building relationships and community with the people you already like. And if you think about it in terms of watch time, like one of my YouTube videos is 40 minutes, right? That is 40 of one of these videos that you're seeing. Like right now, that is a month and a half worth of like my take talk videos into one YouTube video. Like and 250K views on YouTube does not equal 250K views on TikTok because this is like 40 times the length. So you're going to get 40 times the amount of information and like depth of connection or just understanding my mannerisms, inside jokes, whatever. Like even as a creator myself, like I notice that and experience that there's always going to be a new tick talker of the month every single month, you know, but something like that, like. Depth of connection, understanding how somebody speaks and their opinions and thoughts and feelings is irreplaceable. And that is why I spend exponentially more time making YouTube videos than I do making Tik Toks, even though I'm like 10 times bigger on this platform than the other platform. And maybe I should do a full episode on this. Let me know or if not, check out my YouTube I guess.