Pod Talent’s Post

⬇ Not had time to catch up on recent retail news? We've got you covered with a summary of this week's top stories: 🍱Moy Park has launched a Fakeaway range into Asda stores across Britain and Northern Ireland. The company said it developed the Fakeaway range in response to emerging food trends and a growing demand for big flavour, variety and convenience in the frozen coated chicken category. 🌶️PepsiCo has added an Extra Flamin’ Hot variant to each of its Doritos, Walkers Max and Wotsits Crunchy ranges. The innovations responded to consumer demand for more varied spicy snacks, said PepsiCo. 🍫Chocomel has launched a £5m, six month marketing campaign and TV ad, carrying the tagline ‘When Life Gives you Chocomel’. The FrieslandCampina-owned dairy drinks brand’s advert is set to reach 86% of UK adults via TV, cinema, video on demand and other digital platforms, and will aim to increase penetration among UK shoppers. 📺Poundland & Dealz is launching a new TV ad campaign to highlight its latest ranges, including clothing and home lines now sourced at group level through its parent Pepco. The ads will also highlight grocery ranges, showcasing how Poundland has “completely revamped and extended into whole new categories”, according to the retailer. 🍞 Gut health bread brand Modern Baker has signed a three-year exclusive brand licensing agreement with Hovis. The startup began working with Hovis Ltd in April 2023, focusing on the product development, manufacture and distribution of its Superloaf and Super Bakery franchise across the UK and Ireland. #latestnews #newstoday #podtalent #supplychain #recruitment #london #manchester #international 

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