Podnews’ Post

Trust and transparency are dominating the conversation in advertising. But even with the conversation being brought to the forefront, the ad space still lacks transparency in several areas. Adtech is one of those shining or, what we should call, not-so-shining examples. In his article, Shawn Lim breaks down why we see a lack of transparency in adtech and what practices keep the waters so murky. #AdTech #Technology #Advertising

Ad quality & bad ads continue to be a core topic within mobile ads/monetization, and its been so for a long time (too long). Its a complex issue to solve but its also important keep the dialogue going about how each segment of the mobile ecosystem can take steps to improve the situation we've gotten ourselves into. Thanks Peggy Anne Salz for including me to contribute our perspective here at Moloco to the PocketGamer.biz podcast. https://lnkd.in/gXXNqjFB

Looking forward to another great week of networking coming up. Shocking stat for me from last week's ATS: "only 1.2% of brand ad spend is going to digital news" . If we want a healthy, fact checked, news journalism ecosystem we need to take a deep look at why ad tech seems to be diverting budgets away from these environments. Simple first step; start looking at your archaic blocklist filters. https://lnkd.in/eh7Gasfc

BAM - Belgian Association of Marketing and No-Kno collaborated on measuring diversity in Belgian advertising. Check out to the podcast on the state of diversity in advertising with Ilse Van Dyck of BAM and Johan van Mol founder of No-Kno. #Diversity #InclusiveMarketing #MarketingInsights

According to the The Trade Desk Publishers and Sellers Report, time spent on the Open Internet is Increasing! The premium open internet is overtaking consumer time spent online compared to walled gardens! 💥 Consumers are now spending 61% of their time online on the open internet!  💥 Consumers are “flocking” towards the Premium open internet!  💥 The emergence of key digital channels, including PODCASTS is driving this shift towards the best of the open internet! 🚀 There has never been a better time to advertise on premium content on the best of the open internet! #DigitalAudio  #AdTech  #ContextualTargeting #BrandSafety  #BrandSuitability

What will happen to media owners' CPMs the day that third-party cookies will be switched off, if they did nothing? What is a possible solution for them to overcome the limitation, using their own publisher IDs? How do publisher IDs compare to independent ID resolution propositions? What is the trade-off of using one solution vs the other? In our chat for the “not just ADZ” podcast, Dora Michail-Clendinnen shares the insights coming from an Ozone | Powering the premium web's test on all the above questions. Link to the whole conversation in the comment below. #media #advertising #marketing #monetisation #strategy #adtech #identityresolution #cookies #privacysandbox #chrome

Don't miss out on the latest episode of Tuesday Tools On Purpose at My Business On Purpose Podcast, where Patrice Miles, BOP Business Coach, along with Keagan OConnell, Co-Founder of Lightningrowth, dive into the C.A.R.R. Advertising System! Discover how to effectively implement this system to streamline your advertising and grow your business. WATCH HERE! https://lnkd.in/d5j-JqrY Tune in now to learn how the C.A.R.R. Advertising System can elevate your business operations and drive results. Are you working IN your business or ON your business? Do you have all of the foundational elements that will liberate you from the business chaos? Take the assessment to find out which areas you can grow and improve on. Take our Healthy Owner Business Assessment HERE ➡️ https://lnkd.in/gbR4i_it #BusinessGrowth #MarketingTools #BusinessOnPurpose

5 Key Components Of A Mobile Marketing Strategy To Supersize Your Business! Pop in here every day for a dose of different business building perspective: https://lnkd.in/e7vR9P9 #supersizeyourbusiness #supersizebusinessstrategy #mobilemarketingstrategy https://lnkd.in/gNPDzCek

Good intentions are great. Data, insights and action are better. That's why I've loved working with Johan van Mol from No-Kno and BAM - Belgian Association of Marketing on measuring diversity in Belgian advertising for the last 8 months. The study is repeated each quarter and while we don't see (neither expect) any big shifts, we are getting very confident in understanding how diverse Belgian advertising is. Since I felt Johan's knowledge and insights didn't really come through in just graphs and numbers, I pulled him in front of a microphone 🎙️. Have a listen to our conversation about the state of diversity in Belgian advertising: we're discussing the barometer insights, anti-wrinkle creams on young faces, normalisation and tokenism and advice to marketeers trying to make their marketing efforts more inclusive. Link to the full podcast and the baromter results in the comments 👇 

In this podcast, RICCARDO FERRARIS and I share the chilling results from research commissioned by Think Catalyst LLC through Brain Research in Mexico in 2023. The objective was to get a snapshot of the state of the #Advertiser/ #Agency relationship. We thought it would be bad. The results show that it is worse, and action is needed immediately. Please share with your colleagues and join the conversation on how to turn things around. If you would like a PDF of the results, please contact Riccardo or me.   #Advertising #Marketing #CMO #AdAgency #MediaAgency #DigitalAgency Said Gil Victor Villar Andres Teran Alvaro Dopico Rosa Gardea Yosu Arangüena cristian rocha Pepe Montalvo José Beker Nicolás Vale Pablo de Arteaga Luis Gaitán Jorge Ibarra Veronica Hernandez Alejandro Corona Mariana Miranda Alejandro Ruelas Leo Olper Pablo Miró Jorge Guglielmone Isaac Mizrahi (He.Him.His) Alex Lopez Negrete Ingrid Otero-Smart Horacio Gavilan Juan Pablo Rocha ANGELICA ESCRUCERIA https://lnkd.in/g_bB-PRS