Pollination Foundation’s Post

💬 In a world flooded with noise - where extremist views dominate and disaster stories go viral - how do you make your message heard? Which strategies are the most effective to cut through with authenticity and impact? And how do you choose the right platform? As one of the editors of this (free) report "From Noise to Narrative", I can confidently say it's packed with not only the answers to these questions, but also plenty more practical advice for crafting impactful stories - no fluff, just the most useful essentials to help your story stand out. And for anyone in a rush, there's even a one-page cheat sheet with the key takeaways! What's not to love? Enormous thanks to the amazing expert chapter authors Joanne Gray, Pedro Telles, Sofía Beuchat and Laura Boyd for sharing their expertise. You can download the report here: https://lnkd.in/g8MNk5g9

In honor of Earth Day, I wrote a new piece for Terra.do on rethinking our approach to climate messaging, drawing on lessons learned from a career in political campaigns and environmental advocacy as well as my contributions to a groundbreaking new climate communications report. Here's a snip. Check out the full piece below! "Last year, more than sixty contributors and organizations came together to publish A New Era in Climate Communications. This collaborative paper, an initiative of the non-profit New Zero World, proposed a shift in how we think and communicate about the climate crisis. I was one of the contributors and added my thoughts to four sections of the paper which pull from my 15 years’ experience in U.S. political campaigning, public policy process, the NGO / non-profit sector, and global environmental issue advocacy. Since the launch of A New Era during last year’s NYC Climate Week, the digital knowledge hub has attracted over 80,000 impressions from a global audience spanning 85+ countries. The paper has been presented at the COP28 UN climate conference, the Cannes Lions Festival, and other global events. A new effort was also launched alongside the paper called the Earth Public Information Collaborative (EPIC) “a global media and communications coalition to support direct public engagement in tackling the planetary emergency...[continued]” #EarthDay #EarthDay2024 #Climate #ClimateChange #ClimateCommunications https://lnkd.in/gDUWjDdF

So true....Strategic communication isn’t just about spreading information—it’s about crafting targeted messages that inspire action, influence public opinion, and drive policy change. #OpenForBusiness #AfricanProjects #CommunicationStrategy

I had a great time at the #climateemergencyconference2024 last week. One of the many things I learned more about was Comms Declare. 🗣🗞 If your council or business wants to ban fossil fuel advertising on your buildings and infrastructure, Comms Declare can support you to get the right policies in place. 📢👩🏽💻 If you're a comms agency, or a marketing, PR, or media professional, you can join Comms Declare - "I declare my work as a communicator will not support any activities, organisations or individuals that promote: • the growth of fossil fuels • the continuation of high greenhouse gas pollution as ‘business as usual’ • deception, distraction or spin around science or climate actions." 📰 How we communicate matters. Thanks to all the communications professionals refusing to be part of the problem, and actively working to support a climate-safe today and tomorrow. #climatecommunication, #PR, #digitalmedia, #PublicRelations, #Communications 

In today’s world, communication plays a critical role in addressing environmental challenges. Strategic communication isn’t just about spreading information—it’s about crafting targeted messages that inspire action, influence public opinion, and drive policy change. Whether it’s raising awareness about climate change, promoting sustainable practices, or encouraging corporate responsibility, the way we communicate has the power to shift perspectives and mobilize communities. Through clear, impactful messaging, we can bridge the gap between scientific knowledge and public understanding, making sustainability a priority for everyone. Now more than ever, the connection between strategic communication and environmental stewardship is vital for creating a greener, more sustainable future. Let’s use our voices to protect the planet! 💬🌱 #StrategicCommunication #Sustainability #EnvironmentalAwareness #EcoAdvocacy #SustainableFuture

Communications plays a crucial role in tackling climate change. It's not just a 'nice to have' – it's a central tool for catalyzing action! Click the link below to learn more about Yulu and using communications to accelerate climate action: https://lnkd.in/dEn-vr7c

Attending a big conference like #COP16Colombia as a comms person can be scary as there's so much going on, you can feel overwhelmed with the amount of outputs out there! Here are my 5 tips if you're doing comms on the ground: 1. You will likely not have much time to eat - take energy bars with you! 2. Wait until the final agenda is made public before mobilising academics to produce content - this will help you tailor comms with the negotiations, matching expertise with the events of the day 3. Save time to go analyse side events - some organisations organise events per themes and there may be a crucial theme day for your organisation 4. Meet other comms people - if you're there, it's likely other comms professionals will be on the ground and it may be useful to touch base and share intel 5. If possible (if budget allows) arrive a couple of days earlier, get to know the whole delegation you're supporting - this will help you tailor comms for them as well as help you match each academics' expertise with current events. A big thank you to Katie Lois Hutchinson Melissa Felipe Cadillo Audrey Constance Wagner Paola Fajardo Daniel Ruiz de la Concha Gustavo Cabrera Castellanos Hannah Nicholas Emily Stott Nathalie Seddon for all their contributions and views of COP16! #CommunicationsStrategy #CommunicationsSupport Smith School of Enterprise and the Environment - University of Oxford Department of Biology, University of Oxford Nature-Based Solutions Initiative

Collaboration ☝ One of my favourite topics and so utterly important for progress, in general, and when working with climate action. Please join a discussion with me, our favourite Oliver Hurrey from Scope 3 Peer Group and Ellen Shenette on "Uncovering the Complexities of Partnerships and Alliances for Collective Scope 3 Action" hosted by the Environmental Defense Fund. Register here: https://lnkd.in/d2PkmcJD 👉 We will look at what kind of partnerships there are, how to navigate to find what is suitable, what they can do for you and how to make the best of them. Stay safe and hope to see you there 🌱 🎻 💚 #Exponential Roadmap Initiative

Are you attending COP29 and wondering how to approach comms? As a former-journalist-turned-comms-advisor here are my tips: * Bring in diverse voices. One of the most exciting things about a COP is the huge range of people who attend. If you’re going to the COP, make sure you highlight in your comms some of the voices that don't normally get heard by your audience. * Don't focus too much on the headline issues until the very end. The key issue at COP29 is finance. But chances are that discussions on this and other headline issues won't really be ripe until the last few days. Focus instead on other things that have struck you as significant. Let’s face it, there’s lots going on. * Avoid jargon. Only the poor negotiators think that the NCQG is a thing. To the rest of us it's a new global financial goal. Sometimes you are just going to have to use jargon - there's probably no getting around 'article 6'. But - unless you're a W2W communicator (wonk to wonk) - it's a good idea to try to inject some liveliness and clarity when you do use jargon. Eg 'A key Paris Agreement clause on international cooperation, known as article 6'. * Don't bang on about the traffic/queues/Australian pavilion coffee. We get it. You're in the tent. But it just sounds whingy/smug. It's a privilege to be there. In your comms, focus on what's meaningful about the COP. * Mix up your approach to comms. You don't need to toil to produce a detailed post etc each day. Some days it's fine to just load a photo, reference a quote that you heard that you found inspiring (or concerning). Mixing it up is important for three reasons. Firstly, it helps keep your comms fresh. Secondly, it makes it a bit easier to throw more content out there. Thirdly, you need to pace yourself, because a COP is hard work. The traffic and queues can be awful, and so can the coffee. Except at the Australian pavilion. Big thanks to Business Council for Sustainable Development Australia for its generous support of my attendance at COP29! I'll be doing some 'Track Changes' podcast episodes about/from the talks. You can tune in here! https://lnkd.in/gNuxp23G. (I'm looking for people to interview who have important things to say/insights to share, so get in touch if you are going to be at COP, or know someone from the region who will be there! I'll be a virtual participant week one, and on-site week two). 

As the VP of Environmental Impact at Yulu Public Relations, I often get asked “How can communications help address climate change?” 🌍 🧠 It’s a great question with a complex answer. Communication isn’t just a nice-to-have, add-on tool to raise awareness of a singular solution (which in my experience is the common assumption). Communication is the central tool for catalyzing the climate action ecosystem upon which stabilizing our planet depends. ⚡ This realization was a catalytic moment for me that led to the creation of Yulu’s Environmental Division in 2017. Since its inception, we’ve been fortunate to partner with our 30+ climate leaders to scale sustainable industries, accelerate carbon removal, drive investment towards conservation and restoration, and center climate justice. 👊 Communications can transform climate action: when used effectively, it can instill hope as opposed to hopelessness, and action over apathy. Click the link below or send me a DM to chat about using communications to accelerate climate action: https://lnkd.in/dEn-vr7c