PONG’s Post

👥 Is your association maximizing the value of its membership? At Brand Federation, we've been fortunate enough to work with lots of association brands all over the world, organizations that represent trade groups and whole industries at times. These organizations are assembled by members who pay to participate and share influence, learnings, and connections among one another. The key to all of these association brands is that they have to provide value to existing and prospective members – the degree to which these members are actively benefiting from your services. In our work with association brands, we found some strategic patterns that can really benefit every association, and developed a quantitative tool that can help energize associations. ➡️ Swipe to see some of the brands we've energized: Learn more about our work with association brands on our website: https://hubs.la/Q02VvLJz0

Félicitations à Julien Cayla et Brigitte Auriacombe pour cet article Emotional Energy: When Customer Interactions Energize Service Employees "Existing literature suggests that employees who regularly interact with customers often find this central aspect of their work emotionally draining. Our findings provide a striking contrast by highlighting customer interactions that are not only pleasurable but that also manage to emotionally regenerate frontline service employees. Our ethnographic research demonstrates that several factors influence emotional energy in service interactions, including staff copresence with customers, mutual focus, shared mood, and barriers to outsiders. In addition, service employees’ experience of autonomy and status in interactions plays an important role in influencing their emotional energy. Based on these insights, we design a framework for service organizations to manage a crucial asset: the emotional energy of frontline service employees" https://lnkd.in/eqtsfRsN AFM - Association Française du Marketing

🔍 Seeking Input: Marketing Managers, I need your expertise! 🔍 As I prepare to moderate a panel discussion at the upcoming Day Break conference, featuring marketing experts Tania Bui (Head of Marketing & Communications Craigs Investment Partners, Director Marketing Excellence Frucor Suntory Oceania – and lots in between), Julie Chappell (Marketing Manager Brother New Zealand), Lisa Ebbing(CEO of Hotmilk Lingerie) and Sam Kidd Kidd (CEO of LawVu). I want to ensure your burning questions are addressed. So, what marketing questions are keeping you up at night? Share them with me, and I'll make sure they're addressed during the Q&A session. This panel presents an exceptional opportunity to delve into today's marketing challenges and gain insights into how these experts are navigating them. Your questions will guide our discussion and help uncover valuable insights. Even if you can't attend the event, rest assured—I'll be posting a summary of the answers afterward. Let's not miss out on these gems of wisdom! Looking forward to your questions! #marketingchallenges #expertpanel #DayBreakFestivalofInnovation #Tauranaga #WaveAgency #Moped #Q&A. Shane Stuart Larissa Marie Allen Melissa Conrad Helly Parsons

The The Marketing Society Scotland Star Awards nominations have just been announced. They are our industry’s ’Oscars’; held each year to celebrate excellence in all aspects of marketing. And my goodness, 40 agencies/clients have been nominated for their work across 18 categories. That’s 106 nominations in total. The winners will be announced later this year; but just to get to this point, agencies and clients have worked hard to encapsulate their successes in the hope of persuading the judges that their work deserves recognition. So congratulations to everyone who’s picked up a nomination. ‘Respect’ as they say. Speaking for ourselves, I’m delighted for our passionate team at The Union who have managed to garner no less than 11 nominations. (Which happens to be more than anyone else.) And we feature in 7 different marketing categories. Clients such as The Scottish Government, schuh, Scottish Widows , PIRC, Zero Waste Scotland and The Data Lab have all been selected. This is no accident. It can’t happen without brilliant clients, and our Unionites who care deeply about the work they do. Not to mention the effort, skill and thought that goes into preparing a strong entry. But we’re not getting carried away. With over 15 years of experience in entering these awards, we know that a nomination is a guarantee of absolutely nothing. It all comes down to the judges’ final selection; and all will be revealed on the night. (Thursday 20 June 2024 at the O2 Academy in Edinburgh.) So we’ll be there in hope rather than in expectation. But it’s a night to look forward to; and to enjoy. https://lnkd.in/e4Ghj2Nu

🎉 New post alert! 🎂 Today, I'm celebrating the birthday of Hamburg-Domain on my blog. Join me in commemorating this milestone and the impact it has made in the online community. Check out my latest blog post for an insightful look into the journey of Hamburg-Domain and its significance. Let's continue to embrace and support the growth of digital domains! #HamburgDomain #DomainCelebration #DigitalMilestone https://ift.tt/bZqGgs6

Ready to accelerate your impact as a changemaker? Here's a quick look at some of the impactful sessions happening at 2024 #AMAMPP! 👇 - Working Together to Address Grand Challenges: Identifying Synergies Between Marketing & Public Policy Research and Sustainable Marketing Research: Work with scholars and practitioners across domains to pinpoint key sustainability gaps for societal well-being. - The Role(s) of Markets and Government(s) in Public Policy: A Panel Discussion: Explore marketing’s role in fostering collaboration between markets and government for societal benefit. - Addressing Social Problems: The Role(s) of Marketplace Citizenship: Investigate citizenship’s role in addressing social problems within marketing. - Advocacy: Getting Your Research from ‘Interesting’ to Action: Hear from Amy Gwiazdowski, Vice President of Communications at the AMA, and Bennie F. Johnson, CEO of the AMA, on how to get your research from interesting to action. - Brand Activism and Inclusivity: Examine how brands address societal issues, including diversity and inclusivity, impacting consumer perceptions and marketing strategies. Check out the full conference program here! 👉 https://lnkd.in/eNet23Wu

“We hit our goal. And when you hit goals you get funding." "Every piece of content we have aligns with our messaging pillars. The most amazing thing is seeing graduates respond with our messaging—that's how we know it’s working.” Matt Serrao, Associate Vice President of Marketing, Utah Valley University UVU is focused on expanding brand awareness and developing a mission-aligned, outcome-driven strategy. Our partnership expands their capacity to listen, learn, and engage so their audiences feel connected, heard, and responded to—helping them achieve their goals of building relationships and brand affinity. Read how we're helping UVU align their brand and vision. https://lnkd.in/gZVvD3ej

Our work with the Michigan Manufacturers Association has been extensive, including redeveloping its “Coolest Thing Made in Michigan” website and creating multi-channel marketing strategies. This case study illustrates why it’s so important to think of the big picture and understand how marketing strategies can benefit not only our clients but the overall industries we serve as well. #strategicmarketing #phoenixinnovate

𝐎𝐤𝐭𝐨𝐛𝐞𝐫𝐟𝐞𝐬𝐭: 𝐖𝐡𝐞𝐫𝐞 𝐒𝐜𝐚𝐫𝐜𝐢𝐭𝐲 𝐌𝐞𝐞𝐭𝐬 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 🍺 With Munich's legendary 𝐎𝐤𝐭𝐨𝐛𝐞𝐫𝐟𝐞𝐬𝐭 kicking off last weekend, 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐞𝐝𝐢𝐭𝐢𝐨𝐧 𝐛𝐞𝐞𝐫𝐬 are a perfect example of 𝐬𝐜𝐚𝐫𝐜𝐢𝐭𝐲 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠. Beyond the lederhosen and giant pretzels, some serious marketing brewing in the market. A recent study in the Journal of the Academy of Marketing Science shows that offering 𝐥𝐢𝐦𝐢𝐭𝐞𝐝-𝐭𝐢𝐦𝐞 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐬 like special 𝐎𝐤𝐭𝐨𝐛𝐞𝐫𝐟𝐞𝐬𝐭 beers increases demand by creating a sense of exclusivity. Consumers respond to the limited availability by prioritizing immediate purchases, even if it temporarily reduces sales of regular products. Over time, however, the excitement diminishes, highlighting the importance of carefully timed releases to maximize brand impact (link in the comments). 𝐓𝐚𝐤𝐞𝐚𝐰𝐚𝐲: Limited-time products not only boost sales but also reinforce brand loyalty when executed with precise timing. Prost! #Oktoberfest #Marketing #Insight #ConsumerBehaviour #Prost