🌍🌿 **The Race to Map the World and Protect $110 Billion of Trade** 🌿🌍
On a hot morning in Lampung province, Indonesia, coffee grower Wiyono leads field agents around his farm. With a GPS unit and a tablet, they map his land as part of Europe’s new sustainability requirements, known as the EU Deforestation Regulation (EUDR).
🌐 **EUDR’s Global Impact** 🌐
EUDR is set to transform $110 Billion of global trade, targeting deforestation linked to key commodities: coffee, cocoa, soy, palm oil, cattle, rubber, and wood. By the end of the year, companies must prove their supply chains are deforestation-free since 2020, or face hefty EU penalties.
☕ **Coffee Farmers at the Forefront** ☕
Farmers like Wiyono and Sri Wahyuni are scrambling to comply. Indonesia, a top producer of five EUDR-targeted commodities, faces significant challenges. Smallholders often lack the means to trace their produce back to deforestation-free land, raising concerns about exclusion from the EU market.
📊 **The Scale of the Challenge** 📊
Mapping every smallholding is no small feat. With millions of coffee farms worldwide, organizations like Meridia Land BV are working tirelessly to geolocate and document farms. CEO Thomas Vaassen highlights the enormity of the task: “Thousands and thousands of people are now geolocating farms around the world.”
🌍 **Global Repercussions** 🌍
From Honduras to Ethiopia, small nations risk losing vital EU market access. Farmers, already struggling with poverty and lack of resources, are bracing for the impact. As Pamela Coke-Hamilton of the International Trade Centre puts it, “There’s the abject fear of countries over what this will mean for their exports and therefore their bottom line.”
💼 **Support and Solutions** 💼
The EU has pledged €70 Million to help smallholders adapt, but the clock is ticking. As companies and cooperatives race to comply, the reality of implementing such green policies remains complex and costly.
💬 **A Call for Fair Trade** 💬
Farmers worldwide are calling for fair compensation for their compliance efforts. Higher prices for consumers in Europe are anticipated, reflecting the increased costs of sustainable farming.
🚜 **Moving Forward** 🚜
The drive to map and protect farms is reshaping global trade. As new markets are explored, the focus remains on ensuring sustainable practices while supporting the farmers who bear the brunt of these changes.
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🌟 *Join the conversation on how sustainability regulations like EUDR are reshaping global trade and impacting smallholder farmers worldwide.* 🌟
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#Sustainability #Trade #Coffee #EUDR #ClimateChange #FairTrade #GlobalEconomy #Agriculture #GreenPolicies #Smallholders
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7moCongrats to Meridia for their pivotal role in supporting smallholder farmers and combating deforestation through sustainable supply chain innovations!