POP MARKETING SDN. BHD. reposted this
Why is branding crucial to a company? In my sharing below, you will notice the similarities across the points. It is about coherence, standardization and consistency. By having the above 3 with constant repetition across all your communication channels be it social media, interviews, campaigns, even discussions and meetings, the company/business benefits from it. I believe I need not name any famous brands. Everyone would have a favourite brand in your mind. Why that particular brand appears in your mind automatically is because of how strong they have been branding themselves. Of course, it takes years to accumulate the effect, but every journey starts with the first step and you have to start somewhere, albeit small steps. Would love to hear your views.
