Populous’ Post

The “Beyond the Game: The Rise of Saudi Sports” report is here, showcasing the key milestones shaping Saudi Arabia’s sports landscape and how #SURJSports is driving growth across the industry. Download it now and explore the transformation of Saudi sports: https://lnkd.in/dEAZQSjG

Exciting developments in Saudi Arabia's sports sector! The Royal Commission for Riyadh City | الهيئة الملكية لمدينة الرياض and the Ministry of Sport – وزارة الرياضة have unveiled the King Salman Stadium and Masterplan, designed by Populous. This landmark project is set to become the largest-capacity stadium in Saudi Arabia and one of the world's largest sports venues. Projects like this underline Saudi Arabia's ambitious vision for the future of sports and entertainment. It’s exciting to see how this momentum is reshaping opportunities across the legal and business landscapes, particularly in construction, infrastructure, and sports law. #SaudiVision2030 #SportsLaw #LegalRecruitment #Opportunities #OpalAndGray

Populous-designed King Salman Stadium and Masterplan unveiled The Royal Commission for Riyadh City and the Ministry of Sports have unveiled the Populous-designed King Salman Stadium and Masterplan, set to become one of the world’s largest sports venues. https://lnkd.in/e2Tv7qvE

𝐒𝐚𝐮𝐝𝐢 𝐀𝐫𝐚𝐛𝐢𝐚 𝐚𝐧𝐝 𝐔𝐊 𝐄𝐲𝐞 𝐋𝐮𝐜𝐫𝐚𝐭𝐢𝐯𝐞 𝐒𝐩𝐨𝐫𝐭𝐬 𝐈𝐧𝐯𝐞𝐬𝐭𝐦𝐞𝐧𝐭 𝐎𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬. Saudi Arabia and the United Kingdom recently held discussions focused on boosting investments in their respective sports sectors. This collaboration comes as the Saudi sports market is projected to reach a staggering $23 billion by 2030. ➡ 𝗥𝗲𝗮𝗱 𝗺𝗼𝗿𝗲: https://lnkd.in/dQNeEMiY #SaudiUK #SportInvestment #Vision2030 #23billion #ArabNews #ArabTimes #ArabTimesNews

We are entering into a new era of global major sporting events and there is an ever growing need for Diplomacy through Sports as well as, we believe, Sports Diplomacy and storytelling through social impact.

Saudi Arabia has unveiled plans to host the FIFA World Cup in 2034, focusing on developing world-class infrastructure and leveraging existing venues. This initiative aligns with the Kingdom’s Vision 2030, aiming to enhance its global image and attract international investment. The plans include constructing new stadiums and upgrading facilities to meet FIFA standards, underscoring Saudi Arabia’s ambition to become a global sports and entertainment hub. 🇸🇦🚀 This move is a strategic effort to diversify the economy and boost tourism, in line with long-term economic goals. The infrastructure investment could drive broader economic development, creating opportunities in construction, hospitality and services. Moreover, this initiative could strengthen Saudi Arabia's regional influence, setting a precedent for future international events and solidifying the Kingdom’s global presence. 📈 P.S. The NEOM stadium (picture attached below) could easily be the backdrop of a sci-fi blockbuster 🤯 #SaudiVision2030 #FIFA2034 #SportsEconomy #SaudiFuture #SportsHub #GlobalAmbitions

The Saudi Pro League is rapidly becoming a global destination for top football talent, with major transfers from leading European leagues making headlines. This shift is a key part of Vision 2030's broader mission to diversify Saudi Arabia’s economy by boosting non-oil sectors, including sports and tourism. As the league continues to attract star players, we’re seeing the potential for increased competition and growth in the Saudi sports industry. Beyond business, this development is positioning Saudi Arabia as a hub for international talent across multiple sectors. Curious about the impact these moves are having on the Saudi Pro League and the wider sports industry? Discover more in our latest article.👇 Read more here👇 https://lnkd.in/ew7cc4Za #SaudiProLeague #Vision2030 #GlobalTalent #SportsIndustry #SaudiArabia #FootballTransfers #SaudiExpansion #BusinessGrowth #SportsAndTourism #MiddleEastBusiness #AEI #TalentAttraction

What an inspiring experience at the World Football Summit hosted in Riyadh, a true testament to the transformation happening across every sector in Saudi Arabia – with sports leading the charge. From the electrifying opening ceremony, featuring a speech by H. E. Mr. Bader Alkadi, to the eye-opening discussions, one thing was clear: Saudi Arabia isn’t just witnessing change; it’s shaping the future of global sports. Women’s participation in the sports industry has soared by over 300%, reflecting the Kingdom’s commitment to inclusion and opportunity. Beyond that, the diversity of offerings – from digital innovation and AI solutions to logistics, retail, and world-class services – paints a picture of a nation that’s ready to set new global benchmarks. With all these pieces coming together, Saudi Arabia FIFA World Cup™️ 2034 bid feels like a natural extension of this ambitious journey. It’s not just about hosting an event; it’s about showcasing a vision where sports drive economic growth, community engagement, and cultural exchange. Here’s to the continued momentum and seeing more milestones achieved in the Kingdom’s incredible transformation. ⚽🇸🇦 #WorldFootballSummit #SaudiVision2030 #SportsTransformation #Saudi2034 #InnovationInSports #Riyadh #WomenInSports #AIInSports #SaudiFIFA2034

Did you know that mega-events, like FIFA World Cups or Expo showcases, can increase a host city’s GDP by up to 1%? In the Middle East, upcoming events such as Saudi Arabia’s FIFA World Cup 2034 and Expo 2030 in Riyadh are set to leave profound impacts on the region. But the real legacy of these events isn’t in the numbers. It’s in the societal transformation they spark. From sustainable infrastructure projects to fostering local talent and driving global dialogue, these events create ripple effects that reshape communities and economies for years to come. Advising on these projects has taught me one thing: thoughtful, people-centred planning ensures a legacy that far outlasts the event itself. What’s your vision for the legacy of mega-events in the Middle East and beyond? #MegaEvents #LegacyBuilding #StrategicAdvisory #MiddleEastInnovation #GlobalDialogue

Saudi Arabia has revealed the first look at its monumental King Salman Stadium, set to accommodate 92,000 spectators in Riyadh. Designed by Populous, the eco-friendly venue reflects the Kingdom’s ambition to host global events like the 2034 FIFA World Cup. The stadium integrates sustainable features such as rooftop gardens, blending sports with nature. Slated for completion by 2029, it aims to position Riyadh as a premier destination for sports and entertainment. #KingSalmanStadium #SaudiVision2030 #SustainableArchitecture #FIFA2034 #GlobalSportsHub #GreenDesign #RiyadhLandmark #SportsInnovation #SaudiSports #FutureOfStadiums