Porsche Design of America’s Post

What do Ferraris, Richard Mille Watches, and bottles of LOUERS vodka have in common? It's not what you think. 👇 We often get asked about the design of our bottle: → How do you hold it? → Is it difficult to pour? → Why does it look like that? When I set out to create LOUERS vodka, my vision was clear: Born to stand out. We wanted to do something entirely different from the established vodka brands, embracing the idea that true luxury often comes with what some might consider "flaws." Take, for instance, a Ferrari. 🏎️ Every man dreams of driving one, yet a Ferrari is far from a perfect car—it's uncomfortable, expensive, hard to buy, and has dangerous acceleration. But would a Ferrari still be as desirable if it lost these characteristics? Probably not. The same principle applies to high-end consumer goods. Consider a Richard Mille watch worth €390,000. 💸 A watch is made for telling the exact time, yet the Richard Mille lacks numbers on its dial, making it challenging to read the exact time. Despite this, or perhaps because of it, people still pay a small fortune to own one. Another striking example is Balenciaga's controversial sneaker design. 👟 These shoes, which look like they’ve been pulled from a dumpster, are sold for €1,800. The perceived flaw, in this case, becomes a statement, a badge of authenticity and rebellion against conventional fashion norms. In this case however, I don’t know whether Balenciaga truly likes their design or if it’s just a publicity stunt. In luxury, imperfections aren't flaws—they’re part of the allure. These idiosyncrasies add soul, character, and a touch of exclusivity, making luxury products stand out from the mass-produced alternatives. So let me ask you again, does your luxury product have enough "flaws"? #LOUERSvodka #CraftingExcellence #Entrepreneurship #ProductDevelopment #LuxurySpirits #Innovation

Luxury Industry Updates That Got Me Talking 👀 > Lando Norris x Polo Ralph Lauren Red If you’re an F1 fan like me, this one’s a winner. Lando Norris teaming up with Polo Ralph Lauren Red? Imagine a fragrance that can handle a pit stop and a dinner party. Now we can all pretend our morning commute is the Monaco GP circuit. Now let’s hope it helps McLaren bring home the WCC. 🤞🏻 > Harris Reed x Royal Salute Collection What happens when the king of avant garde fashion meets the king of whisky? Couture meets cask. The limited edition is perfect for sipping while wearing a feathered cape and plotting your world domination. > Anya Taylor-Joy for Tiffany & Co. Anya Taylor-Joy is the Queen’s Gambit of Christmas campaigns this year. Because who else could make diamonds look like the most casual accessory ever? We’ll have 2 please Santa. > Scuderia Ferrari x Bang & Olufsen When Ferrari and Bang & Olufsen team up, you know it’s going to be loud... and luxurious. Speakers so sleek they probably come with a top speed rating. Why wouldn’t you match your ear phones to your car? > Rolls Royce “Golden Finger” Phantom Move over 007, there’s a new Bond icon in town. Rolls Royce’s “Golden Finger” 1/1 Phantom is a masterpiece of bespoke craftsmanship and a symbol of ultimate luxury. > Alexandre Arnault at LVMH Moët Hennessy Alexandre Arnault has taken the reins at LVMH Moët Hennessy, and let’s be honest, if anyone knows how to pour luxury into a glass, it’s him. Known for his vision and strategic prowess, this move is set to shape the future of the luxury wine and spirits category. For all the F1 fans, whisky lovers, and diamond dreamers, these updates are right up your pit lane. 😂 #luxuryupdates #marketingwithstyle #F1collabs #luxurymarketing #christmascampaigns

Citizen Women’s Eco-Drive Corso Classic Watch in Two-Tone Stainless Steel, Black Dial (Model: EW2299-50A)

Citizen Women’s Eco-Drive Corso Classic Watch in Two-tone Stainless Steel, Blue Dial (Model: EW2294-53L)

Friday Fun Facts; Fashion & Accessories Are Growing- Sneakers- Sneaker market is expected to be worth $ 95 billion by 2025. Watches- Pre-owned luxury watches now account for over 30% of the high-end timepiece market. Luxury handbags- The Global luxury handbag market was valued at $ 22.8 billion in 2022. Not so great Fun Facts; Top Vehicles stolen in 2023; Land Range Rover Land Range Rover Sport BMW X6 BMW X7 Infiniti Q50

First, Porsche made an SUV. Now, Prada makes soccer cleats. And Balenciaga makes trash bags. As a system collapses, so do identities, categories and classes... all the lines that keep us apart... That tell us, this is for you, this is not for you. Meaning everything is up for grabs. This throwing out the window what is considered 'on brand' also means none of it matters anymore. If luxury brands are stooping to commoner and literal trash items, none of the old lines, categories, and even classes matter. In the melting down of the rigid old ideas, the whole world is open to being restructured and redefined. #branding #socialinnovation #brandcategory #euro2024