✨ A great day to kick off our centennial celebrations in Italy!
Our new campaign "Goodness is a rebels' choice" emphasizes the two souls of the brand: the rebellion against “production shortcuts” and the company's know-how, which has always produced its specialties in the best way, just as it once did. These choices have been transformed, now for a century, into pure goodness 🍫 . Discover the new packaging for our iconic products and join our contest for a chance to win a trip to rebellious destinations with Lonely Planet. Expect fun activities in stores and surprises in cities, including participation in Lucca Comics and the Deejay Ten by Radio Deejay in Milan🎊
🙌 But it doesn't end here: for our 100th anniversary, we wanted to make a lasting positive social and environmental impact with people at the center. We have a special initiative to inspire care for the environment while bringing some of the quality and outdoor enjoyment typical of the South Tyrolean mountains to urban areas 🌳 🏡 . Hence our institutional partnership with Legambiente to implement urban regeneration actions in Italian cities. These projects will provide communities with green areas that include social gathering spaces to encourage moments of sharing. A parallel initiative will complement this activity: we will collaborate with street artist Alessandro Etsom to enhance urban areas with creativity.
💯Activities, projects, initiatives and a single will: to celebrate the first century of Loacker's history by laying the foundations for another hundred years of good and natural choices, made with respect for people, nature and things done right, always with a fair dose of rebellion.
#Loacker #RebelsofGoodness #Anniversary #100years
