Post Road Consulting: LinkedIn Consulting and Training’s Post

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Hesitant to celebrate your professional achievements on LinkedIn? As in.... The "big deal" you're proud of but feel a bit "too much" telling others. Maybe it's... • Being promoted for a new role • Guesting on an industry podcast • Winning an award or company honor • Publishing a book (please don't ever hide this one) • Speaking at a conference/event • Landing a deal/client/job -- lots to celebrate! • <Insert Your BIG win> You a͟n͟d͟ your accomplishments/accolades are meant to be shared and showcased, and that's the topic of this week's episode on THE LINKEDIN™️ BRANDING SHOW PODCAST by #MichelleSquared Forget the feeling of spammy/self-promotion — we detail the why, how, and where to announce them on LinkedIn and the exact mindset you need to stop playing small and feeling too promotional on LinkedIn. 🎧 𝗛𝗼𝘄 𝘁𝗼 𝗖𝗼𝗻𝗳𝗶𝗱𝗲𝗻𝘁𝗹𝘆 𝗦𝗵𝗮𝗿𝗲 𝗬𝗼𝘂𝗿 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀 𝗼𝗻 𝗬𝗼𝘂𝗿 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗣𝗿𝗼𝗳𝗶𝗹𝗲 (𝗔𝗻𝗱 𝗡𝗼𝘁 𝗙𝗲𝗲𝗹 𝗦𝗽𝗮𝗺𝗺𝘆 𝗼𝗿 𝗦𝗲𝗹𝗳 𝗣𝗿𝗼𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹) (And less than 15 minutes to set you up for sharing success -- link in comments) 🎤OVER TO YOU Share away, what's a big win you want to share with us, please do below! ___ 𝗗𝗜𝗗 𝗬𝗢𝗨 𝗞𝗡𝗢𝗪>>> Don't dismiss your profile and presence. LinkedIn is your launching pad and platform for greater opportunities, impact, and profit. It's your professional website for building your brand, authority, and thought leadership. Not active here? Others are. Potential clients/media/event planners) are ͟a͟c͟t͟i͟v͟e͟l͟y͟ seeing your profile here and through Google search, so ensure your profile positions you well. This little DYK update is sponsored by my upcoming Own Your Lane Book  publlshing on Nov. 19. The four-step L.A.N.E. roadmap to take you from hidden expert to visible authority. Learm more and join the OYL Insiders Lounge at ownyourlanebook (dot) com #pesonalbranding #linkedintips #book #thoughtleadership #motivation r

The #1 missed opportunity in consulting marketing? Starting real conversations. Most firms put out content and hope clients will magically reach out. But here’s the problem: 🚫 Creating awareness alone doesn't result in leads. 🚫 Demonstrating credibility alone won’t get you the RFP. If you’re serious about winning clients, you need to be actively starting conversations. Because conversations lead to clients. Try these approaches to help you open doors without feeling “salesy”: 🎙️ Host webinars or panels - with the industry leaders that you want to work with. 🎧 Record podcast interviews - featuring execs and industry experts to elevate your profile and connect you with the key decision makers in your space. 🤝 Create roundtables - run small, in-depth sessions to bring together the best in your niche. These aren’t passive activities. They're not post and pray. These are targeted and deliberate marketing tactics that let you build relationships and open doors. Picture this: recording a one hour podcast with a potential client, exchanging insights, ideas and challenges. Just think how much you would learn about them in that hour. More than any 'coffee chat' you could ever have. That hour could open the door to MILLIONs in work for your firm. That’s the difference between marketing that “looks good” and marketing that drives real results. Focus on starting authentic conversations - not just building a presence. That’s how you create trust, provide value, and start conversations. Don’t sit back waiting for clients. Go out there and make the first move. #marketing #podcast #conversation

Most people miss this huge benefit of showing up on LinkedIn: If you get it right, your LinkedIn content can ignite your entire marketing engine. Want to guest on that podcast? Find that advisory role? Speak at that event? Do that Q&A? Your LinkedIn content drives your positioning as a thought leader, making all these things more likely. It’s not about impressions, likes & comments. It’s about creating a perpetual marketing machine for your business. My client Tina* isn’t like most people. She gets it. She landed an expenses-paid speaking engagement, without Spending time researching events Lots of outreach pitching herself Paying to sponsor an event She said it best: “This will get me in front of a room full of my ideal clients.” Imagine spending 15 minutes in front of a room full of your ideal clients. What would that be worth to your business? Pipeline Revenue Contacts Awareness Confidence And guess what makes for a great LinkedIn post? You, onstage in front of a captivated audience. See how the engine works? #perpetualmotionmarketing So if you’re: A B2B Founder or Consultant Investing time in LinkedIn but not seeing results Struggling to ignite your sales & marketing engine My Thought Leaders ghostwriting program is for you. One of my clients (not Tina, yet) landed a $120k project from her content. Send me a DM with ‘info’ to learn more.

Ever heard ‘I don’t need LinkedIn’ from a sales rep? Or maybe a team member saying, ‘That’s not my job’? Join Coach Michelle J Raymond as she tackles the seven most common objections to LinkedIn and reveals how to flip the script to get your team on board. Key moments in this episode: 00:00 Overcoming LinkedIn Objections 02:27 Common LinkedIn Objections and How to Address Them 04:23 My Customers Prefer Calls 05:50 I Already Have an Established Network 06:53 I'm Too Busy for LinkedIn 09:16 My Customers Aren't Active on LinkedIn 11:35 I'm Successful with Email Marketing 13:45 LinkedIn Didn't Work for Me 16:06 LinkedIn - It's Not My Job 18:19 Flipping the Script on LinkedIn Objections The link to the episode is in the comments 👇 #LinkedIn #SocialSelling #B2BSales Social Media for B2B Growth Podcast

A top pain point people have when they are in transition or launching a consultancy is, “What do I literally do TODAY to move the needle?” What do I do next? What do I prioritize? What is a time waste? 😳 The way is not really clear - so we need to learn from the BEST! When I met Drew Neisser, I was so impressed by what he’s built at CMO Huddles, specifically in the Transition crew. It’s a program that holistically operationalizes your job search, specifically for CMOs. It will shave MONTHS off the transition time for those doing it. (And it’s priced incredibly reasonably.) AND - I found it incredibly helpful as a framework to add focus to ANY part of a post-corporate life. It makes perfect sense for business development as well - my week this week will be FAR more effective because of what he taught me. You will not want to miss this session, folks. 🚀 Learn how to achieve so much more with the time you have available, and laser focus your efforts to get what you want and need. We’re thrilled to welcome Drew as part of a DIY Influence and CMO Huddles exchange of brain power! DM me for a link for the Tuesday session!

📣OUT NOW📣 Episode 13: The Power of Personal Branding for Administrative Professionals In this episode, we discuss the importance and power of personal branding for administrative professionals. We give insights from our own experiences with developing a personal brand, the benefits it provides, and tips for assistants on how to get started. PLUS- Why a well-crafted personal brand can position you as an influencer at work, aid in networking, and give you a competitive edge in the job market. Our listener question was from Virginia Carpenter TCAP "Where should you begin with personal branding"? This is expertly answered by David Coslett 🚀- Marketing Director of Hello Social, who provides insightful advice on platform selection, authenticity, and delivering value to your target audience. 👉What were your key moments in this episode? 👉If you have any further questions for us or our contributor - pop them in the comments! NETWORK LEARN GROW ⭐⭐⭐⭐⭐ This podcast is sponsored by Autograph Events - THE experts in providing a complete event management solution- from free global venue finding through to full onsite event management. Connect with Flow Hancox today and ask more about the collaborative promotion for our listeners! Please leave a ⭐⭐⭐⭐⭐ review where you can to help us remain visible to you and share this episode with someone in your circle.

Curious about the power of personal branding? 🌟 Discover how building your personal brand can elevate you to a thought leader and subject matter expert in your field! Alesia Veasman recently joined Alina Dallal from Oktopost for an insightful episode of Behind the Post, where she delves into why personal pages often outperform corporate pages on LinkedIn. Here are a few tips she shared: ✅ Identify your 'silent expertise' and start sharing content around it. ✅ Showcase your personality—be authentic and genuine. ✅ Maintain a consistent posting schedule and actively engage with other SMEs and thought leaders. ✅ Share content based on your personal experiences and unique point of view. Tune in to the podcast for more tips and insights! 🎧 #PersonalBranding #ThoughtLeadership #EmployeeAdvocacy https://lnkd.in/eZruAP3F

Boost your business with these 7 LinkedIn hacks! Check out our latest podcast episode: https://lnkd.in/eY-t5eMX