Pranab Kabiraj’s Post

There's a sudden revenue growth in FMCG every winter. But why? The personal care segment within FMCG that comprises haircare, oral care, hygiene and other products consistently sees a seasonal rise in sales growth during winter months, across India. As we buckle up for the winter, what does this change in performance tell us about consumer demand, how reliably recurring is it, and what factors go behind this cyclical trend? What investment prospects might these open up for the retail investor, or the global players? Read on as our team of Vaibhavi Pingale, Prathamesh Magar and Jeenam Mor propound upon their analysis in this month's FMCG series. https://lnkd.in/d5e6Md-e ITC Limited Unilever Marico Limited Procter & Gamble Nykaa #fmcg #macroeconomics #economy #sectoralanalysis #personalcare #hygiene #industry

Winter is here and so is the extensive use of personal care products. Do Read this article on Market Analysis where we brought to you the financial performance of Personal Care Companies whose products we frequently use. Do read and share within your circles to empower your circles to take informed decisions about expenses and Investments. #marketresearch #India #personalcare #industry #financialperformance

Want to earn multiple $$$$$? Launch a BABY product! With the baby product market set to skyrocket from USD 225.47 billion in 2023 to a whopping USD 352.65 billion by 2031, now's the time to seize this incredible opportunity! At Gembah, we have helped our clients earn multi-million dollars by launching several successful baby products, including baby walkers, bassinets, high chairs, storage organizers, etc. And, do you know what's driving the market?🌱 1/ Health-conscious parents are demanding chemical-free and harmless baby care toiletries. 2/ The increase in the working women population fuels the surge in demand for baby care products. 3/ Online availability and internet penetration are driving market expansion. And India is the BEST choice for getting your baby products manufactured! Why so? 1/ Quality Assurance: Indian suppliers adhere to international safety and quality standards, ensuring compliance with global regulations and building trust. 2/ Scalability: With a large workforce and extensive production facilities, Indian manufacturers can scale production efficiently to meet increasing demand. 3/ Innovation and Customization: Indian suppliers provide innovative and customized solutions, adopting new technologies to keep baby brands ahead of market trends. By partnering with reliable suppliers and streamlining distribution channels, you can meet the growing demand effectively! Set up a consultation call with Gembah by DMing me! #manufacturing #production #goods #consumerproducts

While it’s often assumed that rural consumers are less influenced by brands, this shopping list from a recent encounter tells a different story. I found this from a consumer when I was travelling to a upcountry town, he came prepared with a list that included specific brand names for hair oil and detergent soap.Whereas in other categories he relied on the recommendation of retailer and product that is well fitted in his budget. This suggests that even in rural areas, brands are playing a significant role in purchase decisions. This finding highlights the importance of understanding nuanced consumer behaviors, even in seemingly traditional markets. #branding #consumerbehaviour #marketing #FMCG #RuralIndia

How Procter & Gamble brand "Pampers" Took Over the Indian Market – With Smart Moves & Local Focus 🚀 Entering the Indian market wasn’t easy for Pampers. They faced big challenges, from cultural habits favoring cloth diapers to the perception that disposable ones were just too pricey. So, how did Pampers turn things around despite competition from brands like Huggies and Mamy Poko? Here’s how: 1.Spreading the Word on Diaper Benefits 📚 Pampers knew parents needed to see diapers as a healthier choice. They put effort into educating families on the health benefits, collaborating with hospitals and in-store promos to change perceptions and build trust. 2.The Wallet-Friendly “Sachet Strategy” 🧴 Realizing that cost was a barrier, Pampers introduced small, budget-friendly packs. This made it easy for parents to try diapers without a major commitment. 3.Tweaking the Product for Indian Needs 🌿 Pampers didn’t stop at education – they innovated to suit India’s hot, humid climate. By adding aloe vera for a cooling, soothing effect, they made diapers more comfortable for babies in tropical weather. 4.Winning Hearts Through Partnerships 🤝 Knowing that trust is key, Pampers teamed up with healthcare pros to share samples and get expert endorsements. This helped them establish credibility in a market driven by personal recommendations. 5.Going Big on Digital and Influencers 📈 Beyond partnerships, Pampers tapped into digital marketing and influencer collaborations. They shared childcare tips and health advice, building both awareness and a community around their brand. Without having a digital strategy no brand can penerate their message and vision to their customers. In order to grow, you need to present your brand where your audience looks. Connect with me to elevate your brand’s reach, boost your ad performance, and create campaigns that truly convert! 🚀 #brandstory #ecommerce #d2c #startupmarketing #performancemarketing

Pampers has a 46% market share Pampers successfully adapted its global diaper brand to the Indian market by overcoming cultural and economic barriers, employing strategic marketing, education, and product innovation to maintain its leadership position. Pampers, a well-known diaper brand, has been a pioneer in baby care products since its inception.Pampers was created as a solution for more convenient, disposable diapers, and it quickly gained popularity, becoming synonymous with quality and innovation. Its global success is due in part to effective marketing, research, and product development that respond to the evolving needs of families worldwide. Market Entry Pampers entered the Indian market in the early 2006, when the diaper market in India was only Rs 110 Cr. India presented a largely untapped market for disposable diapers due to the prevailing use of cloth diapers and other traditional methods. Despite the potential, the brand had to navigate significant challenges to establish itself . The key challenges Pampers faced in India were largely tied to cultural habits and economic conditions. A.Low Diaper Penetration: In India, diaper use was minimal, with many families opting for traditional cloth diapers, either due to comfort or economic constraints. B.Preference for Cloth Diapers: Cloth diapers have long been a standard, seen as cost-effective and reusable, appealing to a budget-conscious population. C.Price Sensitivity: Many Indian families saw disposable diapers as a luxury item, and the higher cost of diapers further emphasised this sentiment. To overcome these barriers, Pampers implemented several clever strategies: 1. Educating the Market: Pampers invested heavily in educating parents on the importance of diaper hygiene and the convenience of using disposable diapers. They highlighted the health benefits of keeping babies dry, reducing rashes and infections, which resonated with urban, middle-class families. 2. Affordable Packaging: Pampers introduced smaller, more affordable packs to make their products accessible to a larger demographic. This "sachet strategy" allowed price-sensitive customers to experience the benefits of disposable diapers without a huge upfront investment. The market for baby diapers is expected to generate a revenue of $7.02B in 2024 in India! This is because of the convenience and rising disposable income, making new parents choose diapers instead of traditional methods. 2 Major Competitors: Huggies (Kimberly-Clark): One of Pampers’ biggest competitors, especially in metro cities. Huggies is well-known for its no-leak protection and has a strong presence in the premium diaper segment. MamyPoko (Unicharm): Popular for its affordable pricing and large packs, making it attractive to parents looking for value. Pampers emphasises premium quality and comfort, positioning itself as the best choice for parents who don’t want to compromise on their baby’s comfort and hygiene. #management #leadership #founder

🤔 Ever wondered why Dove soap costs more than other soaps, yet people keep buying it? Welcome to the Ad-2 of Mark-ad series Here I will cover some great Indian ads along with their marketing implication twice a week Here's a fascinating story of how Dove won Indian hearts since 1997! 🧼 The Secret Sauce: They didn't just sell soap... Called it a "moisturizer bar" instead Added 25% moisturizer (while others were just... well, soap!) Yes, it was expensive (double the price!) but people loved the results No Fancy Celebrities! When everyone was using movie stars Dove chose Real women not reel women Showed real skin stories, real results Smart Marketing Moves: Made different products for different people → Pink variant for young women → Classic white for everyone else Used real customer reviews and experiences Let women's husbands talk about the difference they noticed Even proved their point with pH paper tests! 🎯 The Result? From being the new kid on the block to becoming a trusted brand that expanded into shampoos and other products! Fun Fact: When Dove started in India, we had brands like Lifebuoy, Cinthol, and Liril ruling the market. Today, Dove stands strong against premium brands like Pears and Santoor! 💡 Key Takeaway: Dove's success wasn't about being the cheapest or using the biggest celebrities. It was about being real - real ingredients (25% moisturizer), real women, and real results. Sometimes, authenticity beats glamour! 💭 Think about it: When was the last time you bought something expensive just because it worked better? Was it worth it? #Dove #Marketing #Management #RealBeauty #FMCG

The Indian Consumer Has Evolved Like Nobody Else! I recently had an insightful chat with a founder in the Personal Care space. The insights we shared were so fascinating that they were still on my mind while I was driving my way back home. We recalled the days when ‘affordable’ was pretty much the only factor when it came to beauty products. The premium segment was practically ‘non-existent’. Fast-forward to today, the consumer’s mindset has changed like nothing else. They check everything, the Ingredients, Warnings, Instructions, expiry date you name it! And then eventually, they come to the cost of the product. The best part? The price is no longer the deciding factor. Quality is! So if you’re selling cream for 100 and another brand sells the same cream with skin-friendly ingredients for 200. The brand selling it at 200 a piece will sell more. And this is not just a trend in the metros, it reflects a widespread shift towards quality preference! We both agreed that this has happened due to the increased household income and better awareness amongst the masses. This has also forced companies to keep their guard up and spend more on R&D. They realize that ‘one mistake and the consumers will catch up!’ It’s a phenomenal change, to be honest. When we noticed this heightened awareness along with a huge gap in the market, it struck us to do things differently. Thus, we launched our mono-doses which has now become our USP. This has increased our customer satisfaction exponentially. When a customer sees us unpacking the product in front of them. It’s a huge sense of relief. Trust me! The increase in consumer awareness is better for all, right from the public to the companies. #personalcare #beautyindustry #quality #customersatisfaction

Meet Surbhi Bafna, Founder of Alter: Pioneering Eco-Friendly Diapers! Surbhi Bafna from Delhi, made waves on Shark Tank India Season 3 with her innovative venture, Alter - India's first high-performance diaper crafted from certified organic bamboo. These diapers are not only super absorbent and ultra-soft but also eco-friendly, a game-changer in the diaper industry. Alter doesn't stop at diapers; they also offer 100 percent water-based wipes, all available for purchase through their website and e-commerce platforms. Surbhi's pitch is for Rs 1 crore for 3.5 percent equity. What sets Alter apart is their commitment to quality and safety. Surbhi proudly shared that their products are certified rash-free by a renowned lab in Germany, Derma Tests, ensuring peace of mind for parents worried about allergies and sensitivities. Surbhi's vision for Alter extends beyond diapers. She plans to launch a complete diapering ecosystem, along with baby skincare and mother care products, aiming to become a mass premium brand in the market. After some negotiation, Aman Gupta offered a deal of Rs 1 crore for 5 percent equity plus a 2 percent royalty until his investment is recouped. Surbhi countered with Rs 1 crore for 3.5 percent equity, but Anupam Mittal initially backed out. However, with Ritesh Agarwal's persuasion, Anupam reconsidered and proposed Rs 1 crore for 4 percent equity, sealing the deal alongside Ritesh and Aman. Her dedication to her business is incredible and her marketing skills are outstanding because of how she replied to all questions of sharks. It is really impressive. #sharktank #potential #market #commitment #growth #innovation #equity #session #health #technology

India’s diverse and evolving consumer base is driving an interesting transformation in the country’s #Beauty and #PersonalCare (BPC) market. Dynamics like rising demand for natural and #organic products and increasing awareness of personal grooming and #wellness are reshaping consumption patterns. As Indians explore the blending of traditional beauty practices with modern science, their preferences and buying behaviour are getting redefined, creating novel opportunities and niches for industry players.  For more #insights and insider perspectives into the current and emerging trends and significant deal activities shaping this ecosystem, watch out for our upcoming #report on India’s #BPC landscape. Samir Sheth, Ashish Bagadia, Prerna Sinha #BDOIndia #BPCReport #BeautyAndPersonalCare #BeautyDeals #BeautyIndustry #WellnessMarket #BeautyConsumption