Pranav Rathore’s Post

In a recent blog post on holiday shopping, we talked about using eCommerce data to inform pricing strategy — very important, especially where there’s extreme competition (Amazon) — but what about collecting data to gain insights on which features or benefits to emphasize in your product descriptions? Align your products to appeal to customer preferences by learning from their feedback. This is just one of several reasons to monitor customer feedback. Using an API can help simplify and scale review data collection, so you can effectively resonate with your customers. #CustomerReviews  #eCommerceTips More on benefits of using an API for review data collection: https://lnkd.in/du_MTbWB

Many of the articles we publish are inspired by questions and obstacles heard directly from our customers. We also pay close attention to the content that resonates most with Launchpad users and digital marketers. One of our most popular blogs shows #GA4 & #LookerStudio users how to show Transaction/Revenue data alongside Quantity/Items Purchased. If you create e-commerce reports, be sure to check out 𝑯𝒐𝒘 𝒕𝒐 𝑺𝒉𝒐𝒘 𝑮𝒐𝒐𝒈𝒍𝒆 𝑨𝒏𝒂𝒍𝒚𝒕𝒊𝒄𝒔 4 𝑻𝒓𝒂𝒏𝒔𝒂𝒄𝒕𝒊𝒐𝒏 𝑸𝒖𝒂𝒏𝒕𝒊𝒕𝒚 𝑾𝒊𝒕𝒉 𝑻𝒐𝒕𝒂𝒍 𝑹𝒆𝒗𝒆𝒏𝒖𝒆 𝒂𝒏𝒅 𝑻𝒓𝒂𝒏𝒔𝒂𝒄𝒕𝒊𝒐𝒏𝒔 𝒊𝒏 𝒂 𝑳𝒐𝒐𝒌𝒆𝒓 𝑺𝒕𝒖𝒅𝒊𝒐 𝑪𝒉𝒂𝒓𝒕 Streamlined reporting facilitates accurate metrics, making your business's reporting more precise and impactful. #Ecommerce #DataAnalytics #GoogleAnalytics4 #LookerStudio #DataVisualization #CustomerInsight #AnalyticsTips 🔗 https://lnkd.in/gdQ53egc

🔍 **Why Your Business Needs Google Tag Manager (GTM)** In today’s data-driven landscape, understanding customer behavior is crucial for any business. Google Tag Manager (GTM) simplifies the management of tracking codes, enabling businesses to collect and analyze data efficiently. ### **How GTM Works for Your Business:** 1. **Centralized Management:** GTM allows you to manage all your website tags from one interface. This means you can easily add, edit, or disable tracking codes without needing to modify your website's code directly. 2. **Custom Tracking:** You can set up custom tags for tracking specific actions—like form submissions, button clicks, and e-commerce transactions—tailoring your data collection to your business goals. 3. **Speed and Efficiency:** By deploying tags through GTM, you can make updates quickly, reducing reliance on developers and speeding up implementation time for marketing campaigns. 4. **Enhanced Data Accuracy:** GTM helps minimize human error in code deployment, ensuring that your data collection is more accurate and reliable. 5. **Integration with Other Tools:** GTM seamlessly integrates with Google Analytics, Facebook Pixel, and other marketing tools, providing a holistic view of your marketing efforts. ### **Why You Need GTM:** - **Agility:** Quickly respond to market changes and optimize campaigns without lengthy development cycles. - **Cost-Effective:** Reduce reliance on IT resources, saving time and money. - **Better Insights:** Gain deeper insights into customer behavior, enabling more informed business decisions. Implementing GTM can transform how your business tracks and utilizes data, ultimately driving growth and improving marketing ROI. If you’re not using GTM yet, now is the time to get started! #GoogleTagManager #DigitalMarketing #DataAnalytics #BusinessGrowth

Most products don’t stand a CHANCE in search. In the world of endless filters and navigation options, “good enough” data just doesn’t cut it. If you’re invisible, you’re irrelevant. Here's how to make sure you're seen: In product listings, missing data = missed revenue. So many companies overlook it, thinking a product name or title alone will push their products to the top of search. But that’s not how it works in the real world. When someone’s shopping on Home Depot or any other marketplace with millions of SKUs, they’re filtering by every possible attribute, sometimes even down to voltage or color. And if your product doesn’t have these details filled in? Invisible. GONE. You’ve just lost a sale to someone who took the time to add all those attributes. Here’s why complete data is a game-changer: EVERY ATTRIBUTE COUNTS Whether it’s voltage, dimensions, color, or even material type—if someone filters by it, and it’s missing, your product disappears. QUALITY IMAGES MATTER Eli Cooley said it best—images are a huge factor in how customers click. Clear, zoomable visuals attract attention and encourage conversion. ENHANCED CONTENT WINS Brands that go the extra mile with specialized content are no longer “optional”—they’re required. Buyers want a story: Are you sustainable? Unique? You need to get that message across. And this isn’t just about B2C anymore. Personalization, relevance, and high-quality content apply to every space. Just look at how social media algorithms serve up ads; they’re hyper-focused, personalized mini-commercials, and they’re what drives conversions. THE TAKEAWAY Complete data isn’t optional. If your product is missing key fields, it won’t just rank lower—it won’t rank AT ALL. If you’re still losing ground on visibility, it’s time to take a deeper look. ____________________________ I'm on a mission to help e-commerce leaders sell more. Follow along as I share what I'm hearing from around our industry.

In the ever-evolving world of digital analytics, mastering the data layer is crucial for optimizing user interactions on your website. Recently, I had the opportunity to test the Data Layer Chrome Extension Tool by Sublimetrix, and the results were impressive. This tool is a game-changer for digital marketers and analysts, especially those working in e-commerce. It simplifies the process of tracking and debugging crucial data points, ensuring that every interaction is accurately recorded. Below, I share seven key insights from my experience with this powerful tool. 😎 Simplifies Data Layer Debugging: Streamlines the process of examining and debugging the data layer on websites. 🐺 Accurate Event Tracking: Captures crucial e-commerce events, like add-to-cart and checkout, with precision. 😎 Excels on Shopify: Handles Shopify’s complex checkout environment seamlessly, ensuring accurate data capture. 🐺 User-Friendly Interface: Offers a clear and detailed view of data, making it easy to understand what’s being tracked. 😎 Independent Review: My evaluation is unbiased; Sublimetrix did not sponsor this review, its an honest opinion based on performance 🐺 Practical Application: Highly recommended for digital marketers and analysts looking to optimize e-commerce performance. 😎 Not Tested for Purchase Events: While impressive, the tool’s performance for purchase events is yet to be fully tested. #DigitalAnalytics #DataLayer #EcommerceOptimization #PPC #DigitalMarketing #DataTracking #AnalyticsTools #Shopify #MarketingStrategy #ConversionOptimization #UserExperience #DataLayerTool #Sublimetrix #ChromeExtension #WebsiteOptimization #AdTech #EcommerceTools #MarketingTechnology #DigitalMarketers #ConversionTracking #UserData #EventTracking #OnlineMarketing #SitePerformance #MarketingTools #WebAnalytics #TechReview #DataInsights #MarketingAutomation #DataLayerDebugging #EcommerceStrategy #ShopifyOptimization #WebsiteAnalytics #AdPerformance #DataDrivenMarketing #TechTools #MarketingEfficiency #AnalyticsReview #PerformanceMarketing #MarketingOptimization #EcommerceMarketing #RetailTech #CustomerJourney #TechInnovation #WebsiteDebugging #AnalyticsOptimization #MarTech #AdvertisingTools #DigitalStrategy #ShopifyTech https://lnkd.in/gxD4siX5

Exciting news! 🎉 Aqfer has achieved the AWS Advertising and Marketing Technology Competency in the Audience & Customer Data Management category. This recognition highlights our expertise in delivering scalable, innovative solutions that empower marketing professionals to leverage AWS for business growth and enhanced customer engagement. Our SVP of Product, Jeff Storan, says: "This competency underscores our commitment to providing best-in-class data management solutions for ad tech and martech use cases that harness the power of AWS." Want to learn how Aqfer can transform your marketing data management? Check out the full press release here: https://hubs.ly/Q02PHPbt0 #MarTech #AWSCompetency #DataManagement #DigitalMarketing

How to Enable Shopify DataLayer | Google Tag Manager   This is the most important video. If you need any help, please knock on my door. I can help with your Shopify business success.   #Shopify #ShopifyStore #ShopifyBusiness #SellOnShopify #ShopifySuccess #Ecommerce #ShopifyCommunity #ShopifyOwners #ShopifyLife #ShopifyWebsite #ShopifySeller #ShopifyPlus #ShopifyDesign #ShopifyApps #ShopifyEntrepreneur #ShopifyTips #ShopifyExpert #ShopifyNation #ShopifySales #ShopifyGuru #ShopifyDataLayer #EcommerceAnalytics #ShopifyInsights #DataDrivenBusiness #ShopifyMetrics #EcommerceData #DataLayerOptimization #ShopifyTracking #AnalyticsInEcommerce #DataLayerImplementation #ShopifyTrackingTags #EcommercePerformance #DataLayerIntegration #ShopifyAnalytics #EcommerceMetrics #DataLayerStrategy #ShopifyConversionData #AnalyticsForShopify #DataLayerBestPractices #ShopifyDataInsights #GoogleTagManager #GTM #TagManagement #DataLayerGTM #DigitalMarketingTags #GTMExperts #TagManagerTips #TrackEverything #GTMImplementation #TagManagerMastery #GoogleAnalytics #GTMTraining #TagManagerMagic #EventTracking #ContainerTags #GTMStrategies #WebAnalytics #GTMWorkshop #DynamicTracking #GTMCommunity #GA4 #GoogleAnalytics4 #AnalyticsRevolution #GA4Updates #DataDrivenDecisions #EventTrackingGA4 #GA4Implementation #DigitalAnalytics #UserCentricAnalytics #GA4Features #AnalyticsEvolution #GA4Insights #AnalyticsInnovation #GA4Setup #DataAnalysis #GA4Reporting #ConversionTrackingGA4 #GA4BestPractices #AdvancedAnalytics #GA4Community #Success #SuccessMindset #AchieveGreatness #SuccessStories #SuccessDriven #GoalsAchieved #SuccessJourney #Victory #Triumph #MotivationMonday #Ambition #HustleHard #SuccessInspiration #GoalDigger #PersistencePays #SuccessTips #ChaseYourDreams #DreamsIntoReality #AmbitiousGoals #SuccessIsEarned

This is a topic near and dear to my heart. Having worked at a BI company for many years, I fell in love with the power of presenting data in a way that helps all teams make better business decisions. Everything we do generates data. There is so much data that it is hard to know where to start and stop these days. AI is already helping, and we are excited to be launching our new product soon, which will help our teams and customers get to actionable insights faster. At Finch, we struggle with the same issues that anyone running a business or working to help businesses grow and scale: what do we do next? We are very focused on simplifying ecommerce through clear business visuals, collaboration, and transparency. We also ensure that our strategy team is adding the necessary context to help our customers get to the "Why" faster, and have confidence that their next dollar spent will deliver profitable growth. Hope you enjoy our latest blog post. Lee "Data plays a significant role in marketing strategies in today's digital age, providing valuable insights into consumer behavior, trends, and preferences. However, without proper context, data can be misleading and ineffective in driving marketing efforts."

🚀 Project Highlight: Transforming E-Commerce Strategies with Data Analytics 🚀 I’m excited to share my latest project where I leveraged data analytics to optimize e-commerce strategies, improve customer engagement, and boost sales growth. Here’s a snapshot of what I accomplished: 📊 Datasets Analyzed: Ecommerce Orders: Detailed order information including products, quantities, prices, and shipping costs. Customer Profiles: Rich demographic data, membership status, spending history, and communication logs. 🔍 Key Insights: Customer Segmentation: Grouped customers into 'High Spender', 'Medium Spender', and 'Low Spender' categories. Time Intelligence: Analyzed and forecasted monthly and quarterly sales trends. Geographic Analysis: Visualized sales distribution across different countries to identify key markets. Order Frequency: Identified top repeat customers and their order patterns. Product Popularity: Tracked top-selling products over time. Customer Communication Analysis: Extracted common themes from communication logs to understand frequent issues and correlate with spending patterns. Customer Lifetime Value (CLV): Calculated CLV by considering order frequency, average order value, and customer tenure. 🛠 Dashboard Features: Comprehensive overview of total sales, order trends, and spending patterns. Interactive filters for dynamic data exploration by country, membership, and product type. Geographic visualizations to highlight sales distribution by country. Skills Applied: Data Analysis, Advanced Calculations, Predictive Analytics, Interactive Dashboard Creation in Tableau, Text Analysis. Explore the Dashboard: https://lnkd.in/gyRRmxB2 GitHub Repository: https://lnkd.in/g8-34aTf This project provided actionable insights that can significantly enhance e-commerce strategies, customer engagement, and sales performance. #DataAnalytics #Ecommerce #Tableau #CustomerSegmentation #PredictiveAnalytics #DataVisualization #ProjectShowcase #DataScience

Modern advertising organizations have the goal in mind to be “data powered.” Why? Because data is the fuel to their campaigns that translate to positive results. There’s no other way around it. To become effectively data-powered, you better believe they have to put in the work. An important first step for agencies and brands is to structure their data foundation for scale. Eric Mayhew makes the point that “Understanding the interplay between data complexity and data volume is critical if your teams are going to increase capacity without increasing costs or headcount. Advertisers must therefore adopt scalable data architectures that can handle both complexities and volumes seamlessly, and structure them in a way that supports scalability.” This is the key. Data is not going to magically solve all your problems. There needs to be a structured backbone behind it! #Advertising #Data #DataPowered