Precision Sample, LLC’s Post

A recent article from Greenbook makes the case that researchers should be applying the same scrutiny we show AI to other areas of research. The article suggests reviewing processes and looking for areas that we, as an industry, can add more authenticity to surveys and reduce the length of surveys to improve the respondent experience. Check out the full article here and let us know your thoughts- https://lnkd.in/gnwdsRsk #PrecisionSample #mrx #marketresearch #Greenbook #dataquality #respondentexperience #insights

AI in Market Research Shines a Light on Research Itself

AI in Market Research Shines a Light on Research Itself

greenbook.org

Joseph Wylie

Significant Insights Global 30Under30 Honoree '24 | Greenbook Future List Finalist '25 | MSMRA MSU Advisory Board Member

3w

Love the note about maintaining authenticity throughout the survey-taking experience.

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