Prem Gupta’s Post

𝗪𝗵𝘆 𝗱𝗼 𝗺𝘆 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗶𝗴𝗻𝗼𝗿𝗲 𝘁𝗵𝗲𝗶𝗿 𝗯𝘂𝗱𝗴𝗲𝘁𝘀? If you've ever asked this question, I have the answer for you. Budgets on Amazon ads are more of a suggestion than a rule. Here's the rundown on what you need to know about them. 🗓 Budgets reset their cap each day unless you have them set as timed campaigns in which case there is no daily limit 🤑 Amazon allows every campaign to spend between 25% and 100% ABOVE their set limit. There are limits to this. 🧢 If the campaign spends less than your daily budget, the unspent amount can be used to increase your daily budget up to 25% on the other days of the calendar month. This applies to all your campaigns. 💰 If you use an account budget cap to control this, know that this ONLY applies to Sponsored Products. So what to do about this? Well, while you are still testing and figuring our your account, you should set lower budgets and raising them over time. And if you need to limit your spend, use Portfolio budgets instead of campaign budgets. Also, I generally think everyone should use +25% budgets instead of +100% budgets. 𝗛𝗼𝘄 𝗱𝗼 𝘆𝗼𝘂 𝗮𝗹𝗹 𝗰𝗼𝗻𝘁𝗿𝗼𝗹 𝘆𝗼𝘂𝗿 𝗯𝘂𝗱𝗴𝗲𝘁𝘀? #amazon #amazonppc #amazonads #budgets #ppc #amazonadvertising

Amazon Ads Basic Part 11: Introduction to Budget Allocation Let's go over some basic budgeting principles to help you keep your spending under control and increase your earnings. Here's the lowdown: Daily Budget: Consider this your monthly daily spending limit. You pick how much you're willing to spend each day. Lifetime Budget (Only for Sponsored Brands): Here, you can specify the total amount you're willing to spend on the campaign. Your campaign runs until you achieve this limit or the end date. Daily vs. Lifetime Budgets: Sponsored Products campaigns typically use daily budgets, whereas Sponsored Brands can use either daily or lifetime budgets.   Understanding these budgeting options helps you control your costs and get the most out of your campaigns.   Looking for a reliable partner to help you optimize your Amazon Advertising?   Get in touch with us! #amazonadvertising #kbradvertising #amazonads #kbr #advertisingstrategies #advertising

Recently, I audited an Amazon account and was struck by the unusually high ad spend. At first, I thought the owner might be managing the campaigns himself, unaware of the finer details. However, I discovered that a well-known agency was in charge, and they charged a percentage of the ad spend as their fee. This explained everything. Often, agencies that earn based on ad spend may not prioritize the most cost-effective strategies. They may work on lowering the ACOS, but the focus isn't necessarily on sustainable organic growth or reducing the TACOS. Here's a piece of advice: Steer clear of setups where your goals and the agency’s earnings might not align. Always set clear targets with specific timelines when working with any agency. Transparency is key. Jawaria Out! #Amazonads #Amazonfba #Amazonppc

Is this you? Every time you ramp up spending, the results just don't seem to match up. Whether it's dwindling ad sales, skyrocketing TACOS, or worse, no sales at all – it's frustrating, to say the least. If you're finding yourself in this cycle, it might be time to reassess your approach. Trusting blindly in Amazon's recommendations or letting campaigns spiral out of budget can lead to costly mistakes. Before you hit that 'increase spend' button, take a step back and consider these crucial factors: Lowering CPC for high ACOS: Are you overspending on clicks that aren't converting? It might be time to optimize your CPC to ensure you're getting the most bang for your buck. Negating poor-performing ASINs: Not all products are created equal. If certain ASINs consistently underperform, it's time to cut them loose and focus your budget where it counts. Negating poor-performing keywords: Keywords drive traffic, but not all keywords are created equal. Weed out the ones that aren't pulling their weight and reallocate your budget to those that are. Don't let the cycle of disappointing results continue. Take control of your spending and make informed decisions to maximize your ROI. Elevate your results with Eleverze Amazon Agency – your bottom line will thank you. #Amazon #amazonads #Amazonagency #AmazonPPC #amazonFBA

🚨 ATTENTION AMAZON SELLERS 🚨 Consider this your biannual wake-up call... To all Amazon sellers pouring resources into Amazon ads, believing that merely boosting CPCs with higher budgets will pave the way to early success, think again. Let me be crystal clear: throwing more money at your ads is NOT the solution. Before you even contemplate increasing your marketing budget, it's imperative to address your ACoS/RoAS (Advertising Cost of Sales/Return on Advertising Spend). Your account and listings must be in prime condition before you approach us with grand investment plans. Having £100k to splash on advertising won't magically rectify poor in-stock rates, negative customer experiences, or dismal unit session percentages/conversion rates. In fact, it'll likely result in squandering valuable resources. So, here's the bottom line: Focus on optimizing your Amazon presence, fine-tuning your strategies, and maximizing efficiency before even thinking about scaling up your ad spend. #AmazonAds #AmazonAdvertising #Strategy #AmazonSellers #AmazonSellerCentral #Money #Advertising #CustomerExperience

🚨 ATTENTION AMAZON SELLERS 🚨 Consider this your biannual wake-up call... To all Amazon sellers pouring resources into Amazon ads, believing that merely boosting CPCs with higher budgets will pave the way to early success, think again. Let me be crystal clear: throwing more money at your ads is NOT the solution. Before you even contemplate increasing your marketing budget, it's imperative to address your ACoS/RoAS (Advertising Cost of Sales/Return on Advertising Spend). Your account and listings must be in prime condition before you approach us with grand investment plans. Having £100k to splash on advertising won't magically rectify poor in-stock rates, negative customer experiences, or dismal unit session percentages/conversion rates. In fact, it'll likely result in squandering valuable resources. So, here's the bottom line: Focus on optimizing your Amazon presence, fine-tuning your strategies, and maximizing efficiency before even thinking about scaling up your ad spend. #AmazonAds #AmazonAdvertising #Strategy #AmazonSellers #AmazonSellerCentral #Money #Advertising #CustomerExperience

Understanding Amazon's Dual Optimization Strategy: Organic Ranks vs. Ad Placements. Amazon employs a dual optimization approach: ✔️Organic Ranks: Amazon optimizes for conversion likelihood, ensuring products rank well organically based on their potential to convert customers into buyers. ✔️Ad Placements: For ad placements Amazon prioritizes click likelihood placing ads where they're most likely to be clicked by customers. Even if Amazon deems your product unlikely to receive clicks you can still secure a prime placement by bidding high. However be prepared to pay a premium for this placement. #amazon #amazonppc #amazonfba #ppctips

Understanding Amazon's Dual Optimization Strategy: Organic Ranks vs. Ad Placements. Amazon employs a dual optimization approach: ✔️Organic Ranks: Amazon optimizes for conversion likelihood, ensuring products rank well organically based on their potential to convert customers into buyers. ✔️Ad Placements: For ad placements Amazon prioritizes click likelihood placing ads where they're most likely to be clicked by customers. Even if Amazon deems your product unlikely to receive clicks you can still secure a prime placement by bidding high. However be prepared to pay a premium for this placement. #amazon #amazonppc #amazonfba #ppctips

What will you do if your ads stop performing? Or your best performing campaign stopped performing? What will it do to your Amazon profit margins? Look at the search term report and see if there is any search term which is taking most of your ad spend while not performing at peak. Try to negate that. If that’s not the case, all the terms are getting a decent amount of clicks but not converting. Try reducing the bids. And if the campaign was performing well in the previous weeks - Just give them some grace period. Don’t pause them immediately. Just lower the bids temporarily and see how the results perform. Obviously there will be low impressions low clicks but you will not lose too much money on that. #amazonads #amazonfba

Have You seen this new feature in Amazon campaign manager? No need of manually updating the budget time to time....this new feature in the campaign settings allows you to set and increase the budget in specific peak hours For analysing the Sales on Hourly basis and find out the peak time Download the sponsoed ads report>Report type>Campaign>Hourly Run a pivot table by selecting the start time and sales. See where you are geting good sales Also measure the Acos and then increase the budget to 50-100% in your peak hours... #amazonads #amazonupdates #amazonadvertising #amazonppc #amazonppcmanager