Prerana Dandge, MBA’s Post

A POST-DEMOGRAPHIC PRESENT? | In recent years, we've witnessed how Gen Z has reshaped the traditional marketing funnel, no longer following a linear path of awareness, interest, desire, and action. Instead, their consumer behavior forms an infinite loop, heavily influenced by social media which serves as their main platform for inspiration, community, and news. This demographic values authentic engagement over passive reception, relying on peer reviews and influencer content to make purchasing decisions, while having a direct impact on other segments, this results in a mix of demographics that tend to group by interest rather than age. Brands successful with Gen Z are those that create immersive, community-driven experiences that extend beyond simple transactions, blending physical and digital realms seamlessly. We've helped to answer that from our fashion business consulting meetings. Hit murph.eu to know more

Ever wonder why Gen Z and Millennials seem allergic to traditional marketing? ( Providing a super efficient solution at the end) 🎬 Imagine this: A Gen Z'er walks into a movie theatre, gets hooked on the latest superhero flick, and leaves wondering where to buy the hero’s jacket. Sound familiar? That’s how Millennials and Gen Z shop—driven by experience and visual appeal. Here’s the secret sauce to win them over! 1. Leverage Social Media: They live on Insta, TikTok, and Twitter—so should your brand! 2. Analyze Online Reviews: Reviews are their treasure maps to authentic experiences. 3. Tap into UGC: User-generated content is gold—use it to build trust and credibility. 4. Influencer Marketing: Influencers are their compass—partner wisely! 5. Embrace Mobile-First: Their phones are extensions of themselves—optimize for mobile! 6. Fast Customer Support: They want answers yesterday—be quick, be clear! 7. Dynamic Website Content: Personalize in real-time—keep them engaged and scrolling. 8. Location-Based Personalisation: Give them what they want, where they are—it's like magic! 9. Omnichannel Consistency: Seamless experience across all platforms—think of it as a well-orchestrated symphony. Sounds difficult right? As promised here is the solution! Clootrack - Clootrack analyzes real-time customer data, uncovering deep insights to tailor your CX strategies across social media, UGC, reviews, and more. By leveraging these insights, brands can deliver personalised, seamless experiences that resonate with Millennials and Gen Z across every touchpoint. DM if you want to learn more! #CX #GenZ #Millennials #CustomerExperience

Understanding Gen Z: How Brands Can Capture Their Attention 🌟 it's crucial to keep a pulse on the ever-evolving preferences of different demographics. And when it comes to Gen Z, the game is changing rapidly! 🔍 So, what exactly attracts Gen Z to brands? Here are a few key insights: 1️⃣ Authenticity: Gen Z craves authenticity above all else. They can spot inauthenticity from a mile away and are drawn to brands that are genuine, transparent, and socially responsible. 2️⃣ Personalization: With the rise of data-driven marketing, Gen Z expects personalized experiences tailored to their interests and preferences. Brands that can deliver relevant content and recommendations will win their loyalty. 3️⃣ Purpose-driven: Gen Z is passionate about making a difference in the world, and they want to support brands that share their values. Companies that champion social causes and sustainability initiatives resonate deeply with this generation. 4️⃣ Visual storytelling: In today's digital age, captivating visuals are key to capturing Gen Z's attention. Brands that leverage visually appealing content across platforms like TikTok, Instagram, and Snapchat can make a lasting impression. 5️⃣ Memes and humor: Gen Z has a unique sense of humor shaped by internet culture, and they appreciate brands that can speak their language. Incorporating memes, GIFs, and humor into marketing campaigns can help brands connect with this demographic on a more personal level. Attracting Gen Z isn't just about selling products – it's about building meaningful relationships based on trust, authenticity, and shared values. By understanding what makes this generation tick, brands can create experiences that resonate and stand the test of time. 🌐💡 #GenZ #MarketingInsights #DigitalMarketing #Authenticity #Personalization #PurposeDriven #VisualStorytelling #InternetCulture

What a wonderful article by Vogue Business. "According to Gen Z, brand loyalty isn't necessarily tied to making purchases. This generation is significantly more likely than millennials to believe that showing loyalty means telling friends about a brand. When asked about the key ways to demonstrate loyalty, Gen Zs highlighted simply loving the brand even without buying it and following it on social media." It's crucial for brands to provide flexible creative freedom when working with creators. Strictly pushing for purchases in content is becoming less effective. People today seek a sense of community and connection with the brands they support. By allowing creators the freedom to infuse their unique voice and style, brands can foster more authentic and engaging content. This helps build a loyal community where people feel involved and valued, ultimately enhancing brand loyalty and creating lasting relationships with their audience. Is ROI the only way to measure the success of a campaign anymore? #BrandLoyalty #GenZ #MarketingStrategy #CommunityBuilding #ContentCreation #DigitalMarketing #BrandEngagement #SocialMediaMarketing #Authenticity #InfluencerMarketing #NeoReach

How can brands create customised marketing campaigns? For diverse target groups. Crafting Tailored Marketing Campaigns. A Necessity in Today's Diverse Market. As social media managers and strategists, we're all aboard the marketing train, right? In today's diverse consumer landscape, one-size-fits-all campaigns just don't cut it anymore. So, what's the game plan? customized marketing campaigns that resonate with Gen Z, millennial, and even our seasoned buyers. Here's the breakdown: 1-Know your Audience: -First things first – understanding who we're talking to. -Each generation has its quirks, preferences, and pet peeves. -Dive deep into demographics, psychographics, and trends to get a clear picture. 2-Speak Their Language: -Ever tried speaking Gen Z lingo to a baby boomer? -Yeah, it doesn't quite work. -Tailor your messaging to match the tone, slang, and cultural references. 3-Platform Power: -Different strokes for different folks, right? -It's TikTok for Gen Z, Instagram for millennial, or Facebook for our older people, meet them where they're at. 4-Personalization Pays Off: -Gone are the days of generic emails and ads. -Embrace the power of personalization, It's like giving your audience a virtual hug. 5-Celebrate Diversity: -Our world is beautifully diverse, and our marketing should reflect that. -Show your audience that they're seen, heard, and valued. 6-Adapt quickly: -The only constant is change, right? -Never be afraid to pivot your strategies as needed. Flexibility is our superpower. By understanding our audience, Speaking their language, and staying agile, We can create connections that go beyond sales metrics. One personalized campaign at a time. It's the future of brand success. #LinkedInNewsIndia #MarketingStrategies #SocialMediaStrategy

The traditional funnel is dead, and Gen Z killed it. Or did they? Let's be real - this shift has been brewing for years. Archrival collaborated with Vogue Business to share insights into how Gen Z's purchasing journey is shifting the way we engage with consumers: https://lnkd.in/eDRe-afB. Essentially, they argue that it's time to adopt a new marketing model. It's no longer a funnel 🔻, its a 🔁. 🔍 Key insights: → People crave authentic community, not just transactions →The journey is now a loop 🔁, not a linear path 🔻 →Influencers > traditional ads →In-person experiences still matter This isn't just about Gen Z. It's about human-centric marketing, period. We trust people, not brands. Brands that collaborate with real people win. Remember when we started talking about "engagement" and "brand loyalty" for Millennials? That was the writing on the wall. Gen Z just cranked it up to 101. This approach isn't just for selling sneakers or lattes. It's reshaping how we connect on social impact, movements, and even political campaigns. Case in point: Kamala Harris' presidential campaign just adopted the "brat" brand for her Kamala HQ accounts (I'll explain in the comments for those who are confused), and are showing that they're going all-in on memes and community-driven content. Smart move, if you ask me! TL;DR: Whether you're marketing to Gen Z, Millennials, or beyond - it's time to ditch the traditional B2C funnel and embrace the loop.  ↳  foster community  ↳ Build genuine connections  ↳ Stop thinking about consumers and embrace collaborators. When it comes to B2B the traditional model is still in play, but it might be time for service brands to start adopting some of the Gen Z magic ✨ there, too. PS: How is your brand embracing the shift?

Tired of chasing Millennials? Generational stereotypes are failing marketers! This article by Chris Robson dives into why these labels fall short and what you REALLY need to focus on to win over your audience. Read the full article here to learn why it's important to ditch the stereotypes and start understanding your customers as individuals: https://lnkd.in/gQA2zrpc #marketing #generations #audiencedevelopment #MarTech

Knowing your target audience is a foundation in marketing. 💥 Don't let generational differences hold back your brand's loyalty efforts! Our latest article delves into the world of generational marketing, offering practical tips and strategies for connecting with Millennials, Gen Z, and beyond. Learn the differences between these generations to win them over and keep coming back for more.🔥 Ready to transform your approach? Dive in and start connecting with every generation!   #Comarch #ComarchLoyaltyMarketing #LoyaltyProgram #CustomerLoyalty #GenerationalMarketing #GenerationalLoyalty

Are Marketers Stereotyping Generations Instead of Truly Understanding Them ❓ How Are Generational Stereotypes Shaping Marketing Strategies ❓ 👉 Marketing professionals often segment audiences based on generational traits. While this can lead to targeted strategies, it might also risk oversimplifying diverse preferences and behaviors. From Gen Z’s preference for fast and visual content on platforms like TikTok to Baby Boomers’ perceived loyalty to more traditional media such as television and email, are these strategies limiting or enhancing the way brands engage with different age groups? Are Brands Misguiding Different Generations with Stereotyped Marketing ❓ 🔑 Marketers often label Millennials as 'avocado toast lovers' and Gen X as 'behind on tech.' Have you noticed these stereotypes in campaigns? Do they reflect reality or are they off the mark? Is Authenticity Lost in Generational Marketing ❓ 🔑 Authenticity builds loyalty, particularly among younger people. But would relying on clichés discourage the audiences that marketers want to attract? We'd love to hear about moments when a brand got it right or missed the target for you. What Impact Do Stereotypes Have on Older and Younger Generations? 1️⃣ Marketing Missteps: Older generations are often portrayed as tech-averse, while younger generations are seen as dependent on digital technologies. 2️⃣ Real-World Effects: Such views can result in inappropriate product targeting—like assuming seniors only want basic phones while younger consumers only desire advanced smartphones. 3️⃣ Insight: Many seniors are embracing complex technology tailored to be user-friendly, while some younger individuals prioritize economical over advanced features. How Can Brands Improve and Truly Connect Across Generations ❓ What should brands do to better understand and engage with each generation? Share your thoughts on practices that can help companies genuinely connect with diverse consumers. Let's Discuss ❗ Do you think using generational stereotypes is damaging the authenticity of marketing? What changes would you recommend? #vanasiadigital #sterotyping #gendermarketing #brands #branding #digitalmarketing #marketingstartegies #stereotype #genz #millenials #boomers #genx

DOSE #13: "Target Audience" When launching a product or service, it's crucial to map out our target audience. Recently, I gained valuable insights into the behavior differences between Gen Z and Millennial target audiences. Millennials: 1) Prefer feature-driven products that efficiently solve the problem they bought it for. 2) Favor products that evoke nostalgia. 3) Consider cost a significant factor in their purchase decision. 4) Are heavily influenced by referrals when making purchasing choices. 5) Conduct extensive research before buying and trust recommendations from online sources. 6) Tend to exhibit more brand loyalty compared to Gen Z. Gen Z: 1) Are influenced by the "feel-good" factor. 2) Seek a connection with the brand, requiring the brand identity to resonate with them. 3) Are attracted to trending products, with social proof both online and offline playing a crucial role in their purchase decisions. 4) Value authenticity, preferring simpler, more direct ads over traditional ones. 5) Prioritize convenience and ease during the purchase process, preferring less human interaction. 6) Prefer brands that demonstrate a commitment to sustainability and ethical practices. 7) Place importance on options for customization. Understanding these nuances can significantly impact our marketing strategies and help tailor our products or services to effectively resonate with our target audience. #TargetAudience #MarketingInsights #GenZ #Millennials