Press & Associates’ Post

Really interesting read on CIO Dive highlighting how Procter & Gamble, General Mills, L'Oréal, Kraft Heinz and Unilever are beginning their AI transformation journeys... Do you work at any of these organisations? Have you seen the benefit of using AI in the workplace?

Consumers are driving the economy and these top Global Brands are leading the way transforming integrating AI across the enterprise for customer and internal success. Whatever industry or function you are in learn from the best! #Leadership #ai Major consumer goods giants like P&G, General Mills, L'Oréal, Kraft Heinz and Unilever are embarking on their AI transformation journeys. These companies are laying the groundwork by: ➡️ Evaluating data processes ➡️ Implementing new AI tools ➡️ Upskilling employees How is your organization preparing for the era of AI? https://lnkd.in/ez-D3FTq #consumergoods #consumerproducts #consumerservices #ai #leadershipinsights

Major consumer goods giants like P&G, General Mills, L'Oréal, Kraft Heinz and Unilever are embarking on their AI transformation journeys. These companies are laying the groundwork by: ➡️ Evaluating data processes ➡️ Implementing new AI tools ➡️ Upskilling employees How is your organization preparing for the era of AI? https://lnkd.in/eSqr7Dha #consumergoods #consumerproducts #consumerservices #ai #leadershipinsights

𝗧𝗵𝗲 𝗥𝗼𝗹𝗲 𝗼𝗳 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝘃𝗲 𝗔𝗜 𝗶𝗻 𝗥𝗲𝘁𝗮𝗶𝗹 Bain & Company's research highlights how generative AI is transforming retail by personalizing customer experiences, automating marketing, and enhancing employee efficiency. Features like AI-generated product summaries and expert recommendations improve decision-making. Retailers leveraging generative AI effectively could boost revenue by 5-10% and productivity by 25-40%, addressing customer trust and data personalization challenges. Strategic adoption focuses on intuitive integration, transparency, and scalable tools. Date: 05 September 2024 | Source: Retail Dive #AI #RetailTech #CustomerExperience

AI is revolutionizing business in 2024, but it's not just about having the tech - it's about how you use it. In the latest The CEO Magazine Global, Derek Slager discusses what's in and what's out for AI? 👉 What's in? AI-powered personalization driving exceptional customer experiences and AI keeping vendors honest. 👉 What's out? Implementing AI without clear purpose and siloed AI initiatives. While AI is a game-changer, it won't replace human creativity. Instead, it will augment our capabilities, providing insights to craft unique brand messages that resonate. The key is centralizing data and leveraging AI strategically to unlock its full potential. Read more https://lnkd.in/gXKgGFt7 #GenAI #AI #CustomerData #CustomerDataOperations

Retailers are experiencing significant success with generative AI, enhancing revenue and efficiency. The next hurdle is expanding these achievements across the entire organization. By concentrating on specific families of use cases, such as personalized customer experiences and automated marketing, substantial benefits can be realized. The retail landscape is evolving towards AI-driven solutions, and those who act swiftly will spearhead this transformative journey! #Retail #AI #GenerativeAI #Innovation #CustomerExperience #FutureOfRetail Check out more insights here: https://lnkd.in/e4bDx36Z

It is clear that the future of marketing is AI! According to data from SAP Emarsys' most recent AI research, 61% of USA shoppers want more AI integration in retail, and 78% of marketers attribute a boost in customer engagement to AI. To meet this growing demand, SAP Emarsys is committed to its decade-long AI legacy by continuously innovating and introducing new solutions. The latest being the AI Product Finder, which empowers marketers to find and recommend relevant products at the right time, driving message relevancy and engagement to new heights🚀 The following article by MarTech Series delves into the role of AI in marketing and how SAP Emarsys is revolutionizing personalized customer experiences. Read more: https://lnkd.in/eJYEkZWq #AI #CustomerExperience #ProductLaunch

Embracing AI: Consumer Goods Giants Prepare for the Future Leading consumer goods companies, including P&G, General Mills, L’Oréal, Kraft Heinz, and Unilever, are actively shaping their AI strategies. Key Steps They’re Taking: ➡ Data Evaluation: These giants are rigorously assessing their data processes. ➡ AI Implementation: They’re adopting cutting-edge AI tools to enhance efficiency and innovation. ➡ Employee Upskilling: Investing in training programs to empower their workforce. How About Your Organization? Are you ready for the AI era? Share your insights! #AI #ExecutiveSearch #Leadership

𝗔𝗜 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝘀 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 AI is transforming product creation by embedding consumer insights into every step, helping brands anticipate trends, refine ideas, and localize effectively. Generative AI streamlines brainstorming, quickly producing brand-aligned concepts, while real-time feedback enables faster iterations and higher success rates. Zappi’s AI tools optimize products and improve localization to meet diverse consumer needs. By adopting AI, brands can innovate efficiently, stay consumer-focused, and drive market success. #AIInnovation #ProductDevelopment #ConsumerFirst https://lnkd.in/getbvVzr

AI isn't coming to retailers and in-store experiences, it's already here... Check out this insightful article sharing findings around how AI is reshaping the retail landscape and what shoppers are coming to expect now. From more productivity to increased personalization, AI continues to evolve the shopping experience as well as provide benefits to retailers and brands like costs savings and increased revenue. The continued expansion of AI will be a catalyst to fuel new approaches to the shopper journey, drive creativity and innovation, and leverage dynamic tools to reduce friction, educate shoppers, and create better purchase decisions. Lynx was founded with a vision to create better technology integration in retail, and we continue to build upon our expertise as we create more AI-enabled solutions. #RetailInnovation #GenerativeAI #RetailTech #CustomerExperience #ProductivityBoost #FutureOfRetail #TechDisplays