PressLogic’s Post

Live Now: 🚀 How Generative AI Took Personalization From Buzzword to Buzzworthy Join us at the EMARKETER Summit where our principal analyst Yory Wurmser, along with experts from Colgate-Palmolive, ThredUp, and Digitas, will delve into genAI use cases. From ad optimization to democratizing data analytics in marketing, discover how genAI is revolutionizing the industry. Tune in: https://lnkd.in/gquRVPiH #GenerativeAI #MarketingInnovation #EMARKETERSummit #AdTech #Personalization

Keeping up with the evolution of AdTech and MarTech can be challenging. With trends changing frequently, it is easy to lose track of what drives results. Navigating this landscape requires a focus on effective solutions. For many businesses, this means prioritising data-driven insights and the integration of digital tools to foster customer connections. Understanding where to focus in a fast-paced digital world isn’t always easy, but strategic use of AdTech and MarTech can make all the difference. Are you ready? https://zurl.co/FG46 .

I’m thrilled to finally announce the launch of our new AI-powered features on our ad:personam Self Serve DSP, now live on Product Hunt! This milestone is incredibly special to me both professionally and personally. My journey with AI has been nothing short of transformative. Embracing AI has empowered me to master new skills, accelerate software development, and enhance content creation. It's been an amazing experience pushing the boundaries of what’s possible with AI. Today, I'm proud to showcase how AI can be seamlessly integrated into a DSP workflow and programmatic advertising processes. Our AI Assistant Planner and Insights CoPilot are designed to make your ad campaigns more efficient, impactful, and even fun! This launch represents countless hours of hard work, creativity, and collaboration. I’m incredibly proud of what we've accomplished and can't wait to see how it helps our users. If you’re as excited as I am about the potential of AI in advertising, please upvote our Product Hunt launch or give ad:personam GmbH a follow to stay updated on our journey! https://lnkd.in/dzEZgRzm #ProductLaunch #AI #DigitalMarketing #ProgrammaticAdvertising #AdTech #Innovation #AdPersonam #MarketingSimplified

Harnessing AI for Next-Level Customer Personas! Unlock unparalleled insights into consumer behavior with ZenBee.io's AI-powered platform. Here's how: 1- Big Data Insights: Dive deep into consumer data for nuanced understanding and tailored strategies. 2- Dynamic Marketing: Adapt in real-time with AI's analysis tools, ensuring relevance and impact. #ZenBee #SalesSuccess #MarketingPrecision

Reliable and accurate location data is crucial for all advertising campaigns to ensure that ads reach the right audience in the right places. The Location Quality Index (LQI) plays a key role in verifying the accuracy of location data used in campaigns. This proprietary technology, running for nearly a decade, uses artificial intelligence and data analysis to ensure location data is accurate. The models are continually learning and our campaigns are delivering tangible business results. If you want to learn more about how the Location Quality Index can benefit your advertising campaigns, take a look at our infographic. #LocationData #Advertising #AI #DataAnalysis #BusinessResults #LQI

🚀 Exciting News from ad:personam! 🚀 We’re excited to announce the launch of our new AI-powered features on our Self Serve DSP, now live on Product Hunt! Unlock the full potential of your ad campaigns with ad:personam's AI-driven tools. 🎉 AI Assistant Planner: Generate tailored campaign plans that align perfectly with your marketing objectives, effortlessly. 📊 Insights CoPilot: Transform complex data into clear, actionable insights to optimize your campaigns with precision. Support us on Product Hunt here https://lnkd.in/d_ZBDSJB. Your feedback and support mean the world to us. Watch the video below to see our AI features in action. 🎥👇 #ProductLaunch #AI #DigitalMarketing #ProgrammaticAdvertising #AdTech #Innovation #AdPersonam #MarketingSimplified

It's released! The new Martech for 2025 report by Frans Riemersma and Scott Brinker has shipped. It’s 108 pages of the latest research and analysis of what’s actually happening with marketing technology in the maelstrom of AI madness. And why the next wave beyond CDPs is AI Decisioning. I especially like the very good overview of top use cases and that Chat with data and insights has made it to top 10 - this has been my dream for a while, good to see it is actually coming to life :-) Here is a link to the full report: https://lnkd.in/d7v9Bgrg

September is shaping up to be a very exciting month! Because we love The Media, Audience & Content Marketing Association - MACMA we moved up our typical 4th Thursday webinar series to accommodate. Feeling like you might have lost your identity in B2B media? Come to our webinar, Thursday, September 19 at 4pm EST to find your way back to your roots. Content is still King, and you can understand engagement and content affinity at the user-level. The data is all there, you just need to unlock it! https://lnkd.in/gR2ZWaxJ

Our Director of Digital Strategy, Sok Verdery, explaining the magic behind Assembly AI -- where data meets innovation to create actionable insights. This remarkable tool can revolutionize your marketing strategies, ensuring every interaction counts towards conversion success! #DigitalSummit #DigitalSummitOrlando #DashHound #DataDrivenMarketing #MarketingInsights #WebsiteAnalytics #AnalyticsPlugin #MarketingStrategy #DigitalMarketing #barketinggenius

Following our attendance at the Martech Summit - we've created a summary of our thoughts. Mastering the MarTech Stack: A Guide to Data-Driven Success The recent Martech Summit in London highlighted how a well-integrated MarTech stack can transform #marketing. From streamlining workflows to delivering personalised customer experiences, the right tools combined with smart #data #insights are key. We’ve shared key takeaways and actionable tips to help you optimise your stack, integrate AI, and boost ROI. Check out our blog for further insights: https://soamp.li/m6IE #MarTech #DataDriven #MarketingInnovation