🎃 Guessing prices during Halloween? Now that’s the real fright! 😱 💭 Ever noticed how the price of #Halloween candy creeps up as the 31st approaches, only to drop back down once the party’s over? Retailers know demand is at its peak for costumes, decorations, and treats, so they adjust 🏷️prices to match the Halloween rush, and then it’s back to discounts and clearance on November 1st. 🕸️ Another trick supermarkets use is dressing up standard products with Halloween-themed packaging and raising the price, like🦇 bat-shaped 🧄 garlic bread or spooky-labelled snacks, all with a seasonal price boost! But rather than relying on guesses,💡one helpful approach brands can use, is leverage consumer 📈 insights to make smarter decisions. Holiday season is a prime opportunity for using market simulations to explore the impact of seasonal pricing strategies. 🔎 With tools like #Promotion Lab, brands can experiment with various promotional tactics to find out which offers attract customers and provide the best value. 🔗 Find out more: https://lnkd.in/dux5KRsT 💬 What pricing tricks (or treats!) are you testing out this Halloween?
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Halloween Candy Dilemma – Are the Treats Really Just for Kids? 🍬 Confession time: who else is stocking up on Halloween candy this year, even if no trick-or-treaters show up? 🎃 You’re in good company! Mastercard’s recent research reveals that 56% of adults are buying Halloween treats “just in case” – and we know it’s not always for the kids! 🍬 Nostalgia drives our choices: 81% of us stick to the sweets we loved as kids, savoring a taste of childhood with every bite. But it’s not just about the candy; 45% of us enjoy the Halloween season and love getting into the holiday spirit, embracing the fun and excitement that come with it. And of course, we’re savvy shoppers, too – with 89% of buyers seeking out candy bargains to keep our treats both sweet and affordable. Halloween is the perfect excuse for a little self-indulgence. So, what will you be treating yourself to this year? 👀 #Mastercard #Halloween #Candy #SweetStats #research
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What’s fall without a little pumpkin spice? As Halloween approaches, it’s time to embrace the season with all things festive. Whether it’s pumpkin-flavored treats for your furry friends or spooky sales for your business. 🍂🎃 This Halloween, let’s spice up your brand strategy like a warm cup of pumpkin spice latte. ☕😊 Spread the joy of #Halloween season by offering seasonal promotions, and hot deals. And remember; timing is everything in the e-commerce world. 🍁 During the #holidayseason, the Halloween products on #Amazon is a fast moving category: Total Products: 310 Average Rating: 4.5 Average Price: $20 Total Reviews: 917K To know more on insightful Halloween strategies, check out our blog on: https://lnkd.in/gGCKYqQe
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As Halloween approaches, the market is witnessing a surge in demand for themed products and experiences. Retailers are capitalizing on the festive spirit by offering an array of spooky decorations, costumes, and treats. With consumers eager to celebrate, businesses are innovating to provide unique and memorable experiences, both online and in-store. This seasonal boost is a testament to the holiday's enduring popularity and its impact on the economy. Stay tuned for more trends and insights as we delve deeper into the Halloween market dynamics. #HalloweenMarket #RetailTrends
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Are you looking for spookily sweet success? 🎃🍬 Holding a cauldron of potential, Halloween is making it's way into the world of convenience, bring spellbinding profits and spooky new NPD 💸🔮 With 2023 being a record year for consumer spending during the Halloween period*, it is crucial for convenience retailers to tap into this terrific trend to benefit from seasonal sales. This year, we have 4 exciting products as part of our Halloween range, including 2 NEW lines! 🧠 NEW Monster Brain Sucker: A jaw-breaking, multi-layered lollipop bursting with sour powder and a bubble gum centre 🍭 Flash Pop: A Bobby’s novelty staple, creating a fun twist to the traditional lollipop with a funky flashlight 👄 NEW Terror Bites: Think of our classic BPOP but spooktacular… bringing terrifying teeth and vampire vibes to this season 🩸 Blood Balls: They’re back! Irresistibly chewy, tongue-painting gumballs, perfect for trick-or-treaters So whether your customers are looking for last minute Halloween party supplies, or Trick or Treat staples, make sure they know your store is the go-to hub for all things Halloween. Spooky season is coming… so get prepared and stock up with Bobby’s! Contact us today 📲 #BeMoreBobbys #BobbysFoods #Bobbys #Halloween #Seasonal #NPD #New #Category #Record #Convenience #ConvenienceRetailers #IndependentRetailers #Symbols #Forecourt #Retail
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### Unwrapping Bulk Halloween Candy Options Online The challenge of sourcing bulk Halloween candy at competitive prices is one that many businesses and event planners face each holiday season. However, a wealth of online options exists to meet these needs effectively and efficiently. Notably, retailers like Oriental Trading Company and Just Candy not only offer an extensive range of spooky-themed candies, such as lollipops and gummies, but also provide packaging options suited for large-scale events or personal bulk purchases. Meanwhile, Amazon's extensive inventory and competitive pricing make it a go-to for those seeking variety and convenience, while niche players like Jack's Candy bring international sweets and unique offerings to the table. This diverse range of options not only simplifies procurement but also ensures that there's something for every kind of Halloween festivity. As industry professionals, how do you approach selecting the right suppliers for seasonal bulk purchases? What factors most influence your decision when looking for bulk candy options online?
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For my "Did you know?", I found it appropriate to talk about Halloween. See what you think? According to the National Confectioners Association, close to one in five people who plan to buy candy already have or will by the end of this week. 18% said they usually buy it in September, or earlier . . . 65% will buy in the first few weeks of October . . . and 12% will wait until the very last minute. The remaining 5% said it varies, or they'll have to stock up again after they eat it all. Here are a few more quick stats on what to expect for Halloween this year: 1. Three in four of us plan to celebrate. 93% of those people will celebrate with candy, by eating it or handing it out. 2. 97% of people who welcome trick-or-treaters will hand out candy this year. 3. The top types of candy we're looking forward to are chocolate, gummy candy and candy corn. The most popular way to eat candy corn is the whole piece all at once. But 33% start with the tip, and 16% start with the fatter end.
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Welcome to October! We’re celebrating the start of spooky season by sharing some insights on Halloween spending and supply chain trends. 🎃 💸 Spooky Spending The National Retail Federation’s annual consumer survey reports that Halloween spending is expected to reach $11.6 billion this year, with 47% of shoppers starting to buy items before October. 🕸 Halloween Supply Chains S&P Global shared a recent report that states Halloween related imports are up 18.6% year over year. If you’re planning on handing out candy, it may be good to know that average chocolate bar prices have increased by 9.6% due to poor cocoa harvests. 🧟♂️ Costume Trends The same report shares that imports for costumes have dropped 19.4% compared to 2023. Zombie costumes are coming back from the dead, almost doubling from 2023, while clown costumes are down 29%. What are your Halloween plans this year? #Halloween #Logistics #SupplyChain
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According to the National Retail Federation 2024 Halloween consumer survey, an astonishing US$11.6 billion is projected to be spent for the holiday. On average, shoppers are expected to allocate around US$103.63 for costumes, decorations, and the beloved sweet treats. Notably, 47% of Halloween enthusiasts opted for early purchases this year, a significant increase from 2014's 32%. Motivations range from embracing the autumn ambiance to sidestepping last-minute stress and simply relishing the Halloween spirit. The seamless execution of Halloween celebrations hinges on the synergy of farming, manufacturing, transportation, and retail sectors, each showcasing their expertise to meet consumer demands. Key strategies like advanced planning, supplier diversity, and technological integration have emerged as crucial elements in this intricate process, with some retailers commencing preparations months or even years ahead of time. As the Halloween fervor fades post-celebration, it serves as a poignant reminder of the dedication and effort invested in curating the enchantment of October. For supply chain professionals, the conclusion of Halloween marks the commencement of preparations for the following year, ensuring a seamless transition as the costumes and candies make way for new seasonal delights. From Supply Chain Digital by Libby Hargreaves #supplychain #logistics #suppliermanagement #leadership
Trick or Treat: Inside the $11.6bn US Halloween Supply Chain
supplychaindigital.com
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🎃 How are you standing out from competitors this Halloween? 🎃 Halloween is just around the corner, and it's time to start planning the big night! Halloween gives you the opportunity to maximise sales in a quieter October. What have you got planned for this year? Could you host a... 👻Costume contest 👻Halloween quiz 👻Karaoke night 👻Horror movie screening Or if you want to keep it low-key but boost sales, why don't you try offering: 🎃Themed cocktails 🎃Spooky snacks 🎃Set some sweets aside for your younger guests Halloween is on a Thursday this year, giving you two days to boo-st sales. In 2019, a Thursday Halloween led to a 13% sales increase*, with a 22%* boost over the weekend. So make Saturday as spooky as Thursday. Let's make this Halloween a memorable and profitable one! 👻🍻 #Halloween #Heineken #hospitality #makebusinesseasy #pubsandbars #pubs #insights #eazle *Source: SP&B -Trading Index Net Sales Halloween 2019
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Staying ahead of evolving trends is the key to driving success in every season. Halloween offers the perfect opportunity to be bold and innovative with your packaging strategies. Don’t fear change—embrace it! 📦 Bulk Buying: Consumers are leaning into larger, super bulk options. 🍪 Baking Kits: We're seeing a rise in baking kits. Everything from cookie decorating sets to haunted gingerbread houses. 🎃 WOW Trick-or-Treating: Make trick-or-treating unforgettable with packaging that stands out—like treasure chests or pumpkin-shaped bowls. At creative werks, we make it a priority to stay ahead of these shifts through market research and innovation. Check out what’s in store for this Halloween: https://lnkd.in/g32TZTAU #packagingdesign #trendreport #confections
Embracing the Spirit of Halloween: What Should You Expect This Season?
creative-werks.com
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