Friday! Ready to talk about Black Friday? 🤷♂️ YES, we are—and you should be too, if you want to be prepared 🛍 Reading this in August might seem odd since 𝘉𝘭𝘢𝘤𝘬 𝘍𝘳𝘪𝘥𝘢𝘺 𝘪𝘴 𝘰𝘯 𝘕𝘰𝘷𝘦𝘮𝘣𝘦𝘳 29𝘵𝘩, but if you want a successful Black Friday, your preparations should start today 💡 You'll need to 𝐝𝐞𝐜𝐢𝐝𝐞 𝐨𝐧 𝐚 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 for the big day. This strategy should be based on quality data to ensure it steers your business in t𝐡𝐞 𝐫𝐢𝐠𝐡𝐭 𝐝𝐢𝐫𝐞𝐜𝐭𝐢𝐨𝐧, aligning with what works best for you and addressing your customer's needs and preferences ⤵ Our advice to you? 👉 Read and follow the six steps in the PDF below. #blackfriday2024 #ecommerce #pricingstrategy #data
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It's Black Friday! Is your team currently working around the clock to get everything out the door? It doesn't have to be this way! Outsourcing your fulfilment saves you valuable time, so you can focus on growing your business. Curious about what Fidelity Fulfilment can do for your business? Discover more at https://lnkd.in/ecW6bAE6 #blackfriday #fulfilment #ecommerce
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Fractional Customer Experience and Marketing Executive / Transformation Leader / Web3 Passionate / Holistic Strategist / Speaker
"Behind The Curtain: Black Friday Secrets From a Former Retail Insider 🎭" Let me take you backstage of retail's biggest show. After 15+ years in the industry, it's time to share how the Black Friday magic trick really works... First secret (possibly most obvious): The Price Illusion 🪄 What customers see: "MASSIVE BLACK FRIDAY DEALS! UP TO 70% OFF!" What's happening in retail war rooms: 1. Late October: "Okay team, bump the baseline prices up 8% - we need room for 'discounts'" 2. November: "Perfect, now we can show bigger percentage drops!" 3. Black Friday: "INCREDIBLE SAVINGS!" (on artificially inflated prices) The hard data spills the tea: - Only 32% of products actually hit their lowest price during Black Friday - Most "huge discounts" are under 5% off regular prices - Products are averaging 8% HIGHER than their 90-day low Pro tip from an ex-insider: Screenshots. Are. Your. Friends. Take them at least 35 days before Black Friday. That's when the "price optimization" begins. Tomorrow: I'll reveal how we manufactured FOMO (those countdown timers? Oh boy... 👀) #RetailSecrets #BlackFriday #BehindTheScenes #Marketing P.S. Fellow retail veterans - what's the most creative "discount engineering" you've seen? Share your stories! (Keep it anonymous, we all know how NDAs work 😉)
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eCommerce platform specialist and owner of magic42, a Birmingham based development agency.
Last call for Black Friday tips! Here are just some from our full guide... 🔄 Add new products to your categories throughout the day 🕣 Use countdown clocks on deals to add urgency 🔗 Link customers to categories to see the full range 📧 Email engaged customers more than once a day 💬 Show stock messages and updates on category list views The other 37 tips are available in our magic42 guide. Why not get the brush on your competition with all our tips? >>>Download the FREE full guide at: https://lnkd.in/gNcg7TEh #eCommerceAdvice #BlackFriday #BlackFridayGuide #eCommerce #OnlineRetail
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#BlackFriday is here! 🛍️ It’s one of the biggest shopping days of the year, and the pressure on manufacturing is real. We asked Paloma Ramos, what comes to your mind when you think of Black Friday? She answered: "Black Friday is known for massive sales, but in #manufacturing, it’s the perfect storm of demand and production pressure. During this time, retailers can see a huge spike in demand for certain products. That’s a challenge—timing, resources, and efficiency all need to align perfectly. With PlanetTogether, companies can optimize their production schedules, minimize downtime, and meet that surge in demand without compromising quality." Ready to power up your operations for moments like these? ➡️ See how PlanetTogether transforms your production planning: https://bit.ly/3oYqnch #PTInOneWord #SmartManufacturing #ProductionExcellence #AdvancedPlanning
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Black Friday: Here to stay or time to go away? Black Friday is a balancing act between increased traffic and revenues versus staff strain, overloaded websites and systems, severe margin hits... and utter chaos. For some retailers, the drawbacks of Black Friday outweigh the benefits. "Personally, I’m not a fan of Black Friday—it shouldn’t exist in its current form," says Kristel Lanjouw, Head of Data & AI at IG&H, “Retailers are stuck in a prisoner's dilemma: if competitors participate, they can’t afford not to.” How can retailers balance competitiveness with smarter discounts? Or even rethink Black Friday as a concept? Find the answer 👉 https://lnkd.in/euVYPTEV #blackfriday #retail
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As we wrap up this Black Friday, it's the perfect time to reflect on what worked and what could be improved for next year. 🚀 While it’s easy to get caught up in the holiday rush, the real opportunity lies in preparing for 2025. Whether it's optimising your website, refining your customer journey, or leveraging data to drive targeted marketing, now is the time to start laying the foundation for even greater success. Let me help to make your next Black Friday an even bigger roaring success ☎️ #BlackFriday #EcommerceStrategy #RetailSuccess #FutureGrowth #Retailers #ManchesterAgency
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🖥️✨ Pro Tip for Black Friday Success! Black Friday is just around the corner, and if you’re gearing up for the biggest shopping day of the year, here’s a tip: A great website = more sales. Whether it’s capturing leads, showcasing your brand, or driving purchases, your website is the first impression that matters. That’s why we’re bringing something special next Friday—our Black Friday offer to help you (or someone you know) launch a brand-new custom-built website! 🎉 💡 Tag someone who needs this and make sure they’re ready to grab the deal! Stay tuned for all the details next Friday. 👀 . . . #BlackFriday #WebsiteDeals #SmallBusiness
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Non-Executive Director (NED) | Board Advisor | ESG advocate | strategic growth | operational improvement
Over the last two weeks I have explored how Black Friday has transformed and shared insights to help businesses adapt: 🔑 Changing consumer behaviours mean loyalty and trust matter more than ever. 🌍 Sustainability is no longer optional, it’s what customers expect. 🛡️ Online scams are on the rise, making digital security essential. 📈 The most successful businesses are using Black Friday as part of a long-term growth strategy, not just a single sales event. What’s been your biggest takeaway from this year’s Black Friday? #BlackFriday #StrategicGrowth #Sustainability #BusinessLeadership
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The secret to a seamless and successful Black Friday? 👀 According to our Co-Founder and CTO Zachary Stevens: • Plan ahead, • Work collaboratively, • Avoid non-essential activities, • Learn from the experience. Zac shared those and many other valuable insights on a recent webinar hosted by Anton Fabianchuk, from our partners at Perspective. 💛 🎥 Watch their full conversation here: https://lnkd.in/ejx2zsAU #BlackFriday #ecommerce #retail
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I help business owners unlock their website's potential to drive measurable growth, without wasting time or money. Author: Optimising the Invisible
// The Countdown to Black Friday: Are You Ready? ⏰ With just 9 days to go until Black Friday, the rush is on to prepare campaigns, refine funnels, and optimise performance. Today, I’m working with clients to fine-tune their seasonal strategies—everything from urgency-driven CTAs to robust cart recovery plans. A little effort now can mean big wins later. What’s the one thing you’ve done to prep for Black Friday? Let’s hear it in the comments. #Ecommerce #BlackFriday #ConversionOptimisation #HolidayMarketing
