Priority Envelope’s Post

This is such a simple, but clever ad from Excedrin. Instead of including images of someone having a migraine or adding lots of copy about the benefits of the product, the ad features a carefully crafted headline to do all the work. It leverages our brains ability to read sentences even with lots of typos to directly sell a core benefit of the product. It isn't always what you say, but how you say it that can make an ad great.

Clarity - Lots of chat going on around this at the moment in marketing. When it comes to marketing being clear makes all the difference. Just like the classic Ronseal ad, your marketing message should "do exactly what it says on the tin". I know, showing my age now 😂 It's ads like this that stick in your mind forever. Small businesses want to build trust quickly. To do that, you need a clear and simple marketing message that your target audience understands instantly. 🛎️Simple messages = instant attention 🫛Instant attention = engagement 💫More engagement = more conversions Result! Here's how to get clear on your message... 🔎Know your audience, their needs and their words ☝🏼Get to the point with those words quickly 🔤Use simple language, no jargon Test it out to see what works, then review every so often to keep it relevant. Now, go and get clear, and keep it simple!

Wanna see why this Air & Hammer ad is generating approx. 300k/mo? Here’s a FULL breakdown of the entire thing piece-by-piece 👇 *IMPORTANT NOTE* This ad was created by a customer. UGC is always a win because: - the ad is less salesy - it’s easier to relate to a buyer than an advertiser - you’re more likely to listen to a customer who’s just like you Part 1: SCROLL STOPPER (0-2s) - Telling people to “WAIT” (works sometimes lol) - Qualifying the audience (“since you’re traveling”) - Opening a loop (“you’re gonna need THIS”) Part 2: THE HOOK (2-10s) - Building credibility (“I’ve partnered with [brand]”) - Relatability (“say goodbye to measuring sheets”) - Introducing benefits (convenience + good smell) - Visual proof (showing happy customer smelling [product]) Part 3: THE BODY (10-20s) - Irresistible offer (why continue [with pain] when you can [have benefit]) - Visual proof (showing how [product] fits into suitcase) - More benefits (return home with fresh laundry) - Visual proof (customer is laughing and happy) Part 4: CTA (20-24s) - Visual proof (showing customer walking out the door happy) - Clarity (click the link in my bio) - Signing off (“bye guys”) Boom! Here’s the link to the ad: https://lnkd.in/dtpgVd-g Make sure to drop me a follow if u want more breakdowns.

Marketoonist nailed it in his latest post in two ways. First, the deep cut Tom Waits song "Step Right up." If you aren't familiar with the lyrics, look it up ASAP. On top of the song reference, Tom Fishburne pulls out a classic Seth Godin haymaker which is a great, important, ironic reminder... “You’re trying to get through all the noise and the distraction and the clutter with your message. “Here’s the thing: You are the noise and the distraction and the clutter. “Just because it’s important to you doesn’t mean it’s important to us. “It is, of course, in the eye of the beholder. “Instead of creating an ad campaign that somehow cuts and invades, consider creating a product, a service and a story that we’d miss if we couldn’t find it.” We can’t break through the clutter by adding to it. https://lnkd.in/e4ns9u5i

Debating the shopping cart dilemma: Is it always 'cart-abandonment' or are there exceptions? 🛒💬 What's your take? Comment below! Repost by: @meme.metro Stitched video by: dr leslie dobson on TikTok #customerservice #customerexperience #customersatisfaction #business #customer #happycustomer #customerappreciation #marketing #smallbusiness #sales #keepyourcustomerscoming #cornelljermaine #thecarecrew #reels Disclaimer: At The CARE Crew, we promote positivity and awareness. We credit accounts where we discover videos, and our intent is solely to support our mission by featuring content that aligns with our purpose. We do not intend to infringe on any copyrights nor claim any ownership or copyrights to this content.

😺How could INDU . not have dissected this ad - IT'S CATS!! INDU . dissected this (purrfect?) Whiskas ad using the CoreVoice framework. Let us know how your marketing brains are doing once you have a look? #addissection

The most challenging thing for marketers is to market intangible b2b services. The best way to market them is to show its impact on real life problems.

Loads of fake marketing stunts for April Fool's Day this year! From the "Click & sniff" technology to the dog-only class keep fit classes, creatives, marketers, and clients love flexing their fake news muscles. Even tinned Hawaiian pizza toppings and Toolstation fragrances like Sawdust Seduction got in on the action. While they all make me smile, I do wonder how much cut-through they have, but one thing is for sure, they're a load of fun! Did you see the diamond-studded Air fryer from Lakeland? It's my favourite. #aprilfools #creative #publicitystunt #funmarketing

Nobody cares about your fancy product packaging if you’re not solving their problems. Most ad creatives flop because they skip over the pain point and rush straight to the product. BIG MISTAKE. Lead with what hurts. Make them feel it. Then show how you’re the fix. If you don’t, you’re just another ad wasting space on their feed.

We're dropping some of our best June creative crushers! Which one catches your eye the most? Let us know in the comments! #webboombaa #webboombaadigitalmarketing #junetopcreatives #adcreatives #brandawareness #socialmediamarketing