The Psychology of Social Media: Why We Click, Like, and Share. Ever wonder why you find yourself endlessly scrolling, clicking, liking, and sharing on social media platforms? Dive into the fascinating world of the psychology behind our online behavior. From the deep-seated need for connection and validation to the constant battle with FOMO (Fear of Missing Out) and social comparison, every click and share is influenced by intricate psychological processes. Discover how the allure of validation, the dopamine rush from likes, and the urge to craft our online personas shape our interactions in the digital realm. Unravel the mysteries behind why we click, like, and share, and gain insight into how to navigate social media more consciously. Let's delve into the fascinating psychology of our digital lives together! #digitalmarketing #pshycologyofmedia #analytics #digitalbehaviour #unlockingsecrets #onlinebehaviour #clicklikeshare #mindfulscrolling #digitalwellbeing ESearch Advisors
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Imagine knowing what's going to trend on social 3 weeks in advance. What would you do with that extra time? How would you plan your social activity? Today we are delighted to reveal Spark 2.0.⚡️ For the last 2 years, Spark has been powering the insights of some of the world's largest brands. Due to the demand for Spark, we've been working to make the underlying technology more robust, integrating AI and machine learning to predict social trends with a high degree of accuracy. Spark identifies, and predicts the trajectory of category relevant trends up to 3 weeks in advance. This gives brands extra time to plan activations around trending activity, boosting reach and relevance. Spark even provides additional context around trends that we deem "Hot", meaning they're gaining traction fast, in packs that we call "Nudges". Nudges give you a summary of the trend, some of the top performing content following that trend, the product or service that would integrate best into the trend, and an action plan that Campfire can execute on you behalf. All you need to do is give the go ahead. To download a sample of Spark's April Beauty Sector report, head to Campfire's website: https://lnkd.in/eHpZRk88 #CampfireAgency #MarketingAgency #SocialMedia #Trending #Trends
Campfire is the leading agency for the social-first world.
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One thing is constant in Social Media even during - Algorithms change - Trend topics change. - Growth tactics change. - Platform features change. But human psychology doesn't. Stop focusing on the new tool or hack. Stop scrolling and start creating. Shape that works for you. Shape what you already know. Study the art of getting attention and the psychology of buying. The first step to becoming “evergreen”. #evergreencontent #linkedincreator
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Most people use social media to turn their brains off. I use it to turn mine on. A ton of what I learn about business, AI, health and wellness comes from TikTok! Why? → It’s free → It’s current → I can contribute to the conversation by asking questions → Experts build niche online communities that keep their research dynamic BUT Anyone can post on these platforms. So you have to be discerning of who you learn from. When I come across new accounts that piques my interest, they need to tick these boxes: ✅ Does the creator have credentials or experience? ✅ Is the research peer-reviewed? ✅ Are there blatant biases? Social media doesn’t have to be a timesink. But you do need to think critically when engaging, so you can get the best information and educational value out of it. 📌 Find my favourite accounts in the comments ↴
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"At this point I knew: – importance of putting people at the centre of business – importance of putting the user first online – the importance of community to our psychology online – how social media uses psychology to engage and motivate people" https://lttr.ai/AWzn8 #Purpose #Ikigai #PersonalJourney
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"Have you ever wondered how social media shapes our buying decisions or even our thoughts? 📱💭 I'm diving into the fascinating crossroads of business and psychology to uncover how platforms are influencing markets and minds alike. The question is: Are we driving the trend, or is the trend driving us? 🤔 Let’s connect and share insights! What’s your take on social media’s role in shaping behavior? #DigitalPsychology #SocialMediaImpact #MarketingTrends #ConsumerBehavior #BusinessPsychology"
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"At this point I knew: – importance of putting people at the centre of business – importance of putting the user first online – the importance of community to our psychology online – how social media uses psychology to engage and motivate people" https://lttr.ai/AWoGC #Purpose #Ikigai #PersonalJourney
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Making consumer mindset the basis of digital media strategies - and applying decades of insights from behavioural science and psychology - can revolutionise campaigns, leading to more meaningful connections & ultimately, better results. While data and technology have reshaped how we execute campaigns, focusing solely on these elements just won't deliver the same success. Thank you, B&T, for the feature! https://lnkd.in/gRUH7MCr #DigitalMedia #ConsumerMindset #MediaStrategy #BehavioralScience
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Join us on July 1, 2024, at 9 PM for an enlightening event titled "Unlocking Market Research with Psychology-Driven Insights". Dive into the fascinating world where psychology meets market research, revealing strategies that transform how we understand consumer behavior and drive effective marketing decisions. This unique gathering is your gateway to harnessing the power of psychological insights for market breakthroughs. Be there to revolutionize your approach to market research and uncover the secrets to captivating and engaging your target audience like never before. Don't miss the opportunity to elevate your marketing game - mark your calendar! Attend our free online event with this link https://bit.ly/4bv6Y7Q TAGS: #MarketingStrategy #ConsumerPsychology #InformedDecisions"
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