What's the common strategy to sell a service or a product? Having been in the business for over 5 months and working with 9+ clients, I've come to understand one common thing that works best for both service-based and product-based companies. Don't sell the product or service; sell the mind behind it. Understood? No? Let me explain. Picture this: you're super famous on LinkedIn or Instagram. You have a great community that engages with you and spreads word of mouth about you. Now, you have a product to sell. Would you burn your money on performance marketing and paid marketing to make your product famous? No, right? What if instead of pouring money into ads, you leverage your personal brand? That's the power move. People trust people, not just products or services. They want to connect with the mind, the personality, and the passion behind what they're investing in. Think about it this way: would you rather buy a faceless product from a random ad or invest in something recommended by someone you admire and trust? Exactly! By putting yourself out there, sharing your story, your expertise, your journey, you're not just selling a product or service - you're selling yourself. And that's the ultimate strategy in today's market. This is why I always suggest to my clients to build a personal brand before building their company (if they don't want to exhaust all their funds into marketing). So, next time you're thinking about how to sell, remember: it's not just about what you're selling, it's about who's selling it. And that's you. Ready to elevate your business? Connect with me Priyanka Sharma today! 💼 #freelancer #marketing #contentwriter #business #B2B #priyankawrites
Great insight! Building a personal brand before building a company is a smart move. People trust people, not just products or services.
Truly inspiring! Aristotle once said - the soul never thinks without a picture. Your approach resonates with that, highlighting the importance of personal branding over mere advertising. Embrace your uniqueness! 🌟 #ThoughtLeadership #PersonalBrand
Absolutely, personal branding is key to successful selling in today's market! Priyanka Sharma
Your commitment to delivering value to your audience sets a great example for all LinkedIn users. Thank you!
Aptly stated, Priyanka Sharma ! 💯 When the audience is aware of the face behind the brand, it creates a personal connection and credibility.Thereby,making the product or service appealing and relatable.
Indeed, a smart move! Priyanka Sharma If the person is trusted, the brand will be as well!
Absolutely agree! Building a personal brand is key to successful selling in today's market.
You're a visionary!
Admire your post. Thanks
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