PRMR’s Post

Controversial marketing can 👉 generate attention. 👉 create a sense of authenticity. 👉 lead to increased brand awareness and recognition. But if you're considering taking a controversial stance, anticipate and prepare for backlash. Because it can 👉 alienate customers who disagree with your viewpoint. 👉 be perceived as insensitive, offensive, or inauthentic. 👉 be unpredictable.

Believe me when I say, the easiest way to lift the veil for effective marketing has everything to do with Authenticity. When you authentically share your brand's voice and purpose, you move from just going through the motions, to making a real impact for your audience. That’s why I felt so called to trade in two decades as a corporate brand and marketing strategist to become a heart-led, purpose-driven Fractional CMO. My mission is to help your marketing team ⚫ Connect deeply with your messaging and community ⚫ Strategically create inspiring campaigns ⚫ And achieve value-filled marketing results that tie in purpose and authenticity If you haven't tried a strategy like this yet, let’s chat and get some inspiration flowing!

If your company isn’t getting the marketing results you want, hiding behind a new campaign style is just putting a bandaid on your situation… I see it time and time again… Marketing teams are holding on by a thread trying to do so much with little resources and time…   So they can’t stand out in the way you need them to.   When I help a client as a Fractional CMO I always ⚫ Identify the team they have ⚫ Find everyone’s individual strengths and weaknesses ⚫ And harness what everyone has to offer for an authentic brand experience   When you make a marketing team shine from the inside-out your company will reap the rewards of an authentic client experience with purpose and clarity.   If your team can use a fresh set of eyes to get that boost to the next level, DM me to learn more about how I can pinpoint what they need!!

The marketing landscape is rapidly evolving, and the brands that will win are the ones that connect on a human level. In our latest blog post, we explore how the shift towards user-defined culture and the demand for trust and transparency are changing the game. Gen Z wants to know everything about the people behind the brand – from daily routines to the creative process. They crave connection, authenticity, and a genuine story. Is your brand ready to meet the expectations of this new breed of consumers? Discover why being more human is key to winning their trust and loyalty. #Marketing #BrandStrategy #GenZ #PR #Grapevine #HumanConnection #Trust #Transparency #FutureOfMarketing

Marketing isn’t just about getting noticed; it’s about making a lasting impact. 🌟 At Reel Purpose, we go beyond the surface to create connections that resonate and drive real results. Let’s make your brand unforgettable. 🚀

Want to know the difference between brand awareness and visibility?? It’s something most marketing departments don’t serve… The difference?? It’s human connection.   Here’s where I step outside of the box as a Fractional Chief Marketing Officer:   I am someone that leads with heart. I show marketing teams how to: ⚫ Create campaigns and messaging that puts a company’s mission front and center ⚫ Start conversations around their authentic strengths and differences ⚫ Leverage the team they have to capitalize on those strengths   To me, a company’s messaging to an audience is always clear…   But it has to start with someone like me leading your team to bubble with efficiency, authenticity and empowerment so it overflows from your team to your company’s brand.   If this is the missing link for your marketing strategy DM me to chat ASAP!!

With 2.5 billion people and counting, performance branding could be your next growth play. Marketing is ignoring PR and I'm not sure why. For most GTM plans, PR isn’t a core strategy, especially for driving demand. But we’ve proven otherwise, and we consider PR to be a combination of brand building and performance. We’ve reached more than 2.5 billion people through strategic PR efforts, and in the process, created consistent waves of demand. PR isn’t just about awareness—it’s about driving real business results.

Most businesses have competitors. So how do we make our company stand out? Benjamin Ard interviewed SVP of marketing 🇦🇷 Mario Paganini about how a brand and content can really make an impact. Here’s a few highlights: 1️⃣ Take Risks to Differentiate → Playing it safe keeps you invisible → Bold moves are essential for standing out 2️⃣ Challenge Industry Norms → Don’t mimic industry giants – innovate → Create a brand voice that disrupts expectations 3️⃣ Brand First, Always → A strong brand leads all your marketing efforts → Your brand should evoke emotional connections 4️⃣ Fear Irrelevance, Not Criticism → It’s riskier to blend in than to stand out → Aim for a brand that people talk about

Philip Kotler, often regarded as the “father of modern marketing,” emphasizes that marketing is not just about products and services but fundamentally about people. He advocates for a human-centered approach, where understanding the needs, wants, and behaviors of consumers is essential. Kotler highlights that successful marketing involves creating value for customers, which in turn benefits the business. He stresses that businesses must focus on building strong relationships with their target audience, engaging them on a deeper level, and ensuring satisfaction to foster loyalty and long-term success.

Great marketing isn't about following trends—it's about setting them. My strength lies in being bold enough to make changes and consistently thinking outside the box. With years of marketing experience, I've mastered the art of crafting strategies that are uniquely tailored to each brand and its target audience. This year marked another milestone in my career. In a highly price-sensitive category, where noise often drowns out brand value by price promo, I challenged the status quo by engaging a mega-celebrity to make our brand resonate better with our target audience. This strategy not only cut through the clutter but also built strong brand equity for long term. Achieving company goals while elevating the brand to new heights brings me immense satisfaction as a marketer. It’s about more than just success—it's about making a lasting impact.