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Pro AVL Central

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1w Edited

We recently got the chance to visit DirectOut GmbH’s headquarters in Mittweida, Germany, and chat to Jan Ehrlich and Benno Sonder. They discussed the company’s core philosophy, the markets served by DirectOut solutions and how the company has evolved over the years from a products hardware manufacturer to a solutions provider. Also featured is a short interview with Toni Schlesinger of DirectOut client Gewandhaus who shares his experience working with the company.

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Derek Out was founded by audio engineers headed by Stefan Flock and back in the days in 2008, they had the feeling that there is obviously something in the market that is not yet well covered in terms of technology and solutions. So they started to come up with a new brand developing solutions for the professional audio industry. A lot of the challenges of the early days came actually from the fact that the company was not known to the industry yet. I think over the years our focus was always. In the design and production of very high quality reliable products and solutions. So quality, redundancy, reliability, resilience, those are all, let's say, I would say aspects we consider in our solution and we would provide to the markets. When we came together with Luca Charoli, which is now our, I would say strategic mind, we discovered quite quickly that this guy has even more ideas in mind that we had at that time. We started with boxes, small converter boxes. Interconnecting those boxes in the right way, you create a solution together with the customer. We did see a lot of growth in the live market, probably due to the fact that we mainly served the broadcast market in the in our history. Now with the Prodigy series, we're serving more and more the live market as well. And at the moment I see the most growth I think in the fix install market. Reliability matters a lot to us, not only in terms of the technology we are using and the solutions we are providing. We also would like to. Be reliable to our partners, to our teammates, but also to our clients. Importantly, I remember 1 situation, I think it was two years ago, our stage management system were crashing. I called a young Ellis from direct out and three hours later I had some product cheese in here with all the cards I needed. Everything was fixed and we were able to play or evening shows. The team here is very important to the company because if the team feels it's important and it's motivated and of course the output. Even better and our clients will only benefit from that. We started to be a sustainable company by making reliable products and we are maintaining those products still. And very often we offer an interface from the newer devices to deal devices. So the customer can purchase a new device but still use the legacy device if it's still up and running. We moved to the new headquarter actually in 2023. Worldwide, we have more colleagues we have. Very important up in Italy where sales and software development is actually located and also support. We have our development team also sitting in the northern part of Germany with two more colleagues and we have people in France, in Mexico and in other parts of Germany entirely. The company has grown up and this new facility is open us more possibilities in terms of also accruing further into the future because we have still a lot of things to do and a lot of challenges in a positive way. You'd like to taking on the next chapter and offered us a lot of freedom and it gave us the option to create our own office solution and meant a lot to the company and it did change a lot in our way of thinking and way of behaving and it gave us a lot of confidence. Take 1000 Leipzig, the very first Kleiner Germany that has chosen the Mardi SC as a solution for sample rate conversion in their house. Still, over the years we have developed a very, very nice relationship with the guys. Using direct out equipment for us is like having a partnership and not customer relationship in a classical way. They are listening what is going on and what do you need to do your work and not how they can earn much money with you. I think the biggest achievements so far was actually the transition of the company from a product hardware manufacturer to a solutions provider. What we really achieved is getting away from a box which is. Just there for one use case to the Prodigy series, which is a tank of full of solutions. So whenever you have a Prodigy, you can do so many things with it depending on your requirements. And sometimes it's called Swiss Army knife. But in a way it's not because it has of course all those possibilities on board, but declined is using it as it would have been a solution just for this requirement. So it really fits to the workflow. It really fits to the way how they would like to use it. User experience should always be the best and this is what is the difference between a Swiss Army knife and the tailored solution as we think, and we are very proud that we have achieved that.

Sales Director at Pro AVL Central

1w

Really enjoyed putting this one together and meeting the team - thank you DirectOut GmbH

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